global travel trends infographic
DESCRIPTION
A unique view into the travel trends and preferences of leisure and business travelers around the world based on survey results of over 2,600 travelers in 80+ countries and more than 250,000 U.S. and global travel transactions.TRANSCRIPT
What do you get when you put together the survey results of over 2,600 travelers in
80+ countries with the analytics from more than 250,000 U.S. and global travel
transactions on Last Minute Travel Club’s (a Travel Holdings, Inc. subsidiary) Last Minute Travel website?
You get a unique view into the travel trends and preferences of leisure and
business travelers around the world.
The Last Minute Travel 2013 Travel Trends Report was designed to provide insights into the travel
and tourism industry, including why people travel, their booking preferences, and more. Let’s take o�!
Travel has become a natural staple of the holidays we love to celebrate. It’s no secret that holidays tend to be among the busiest travel periods each year.
The hype is justi�ed. 72% of people indicated that they plan to travel for at least one holiday in the next 12 months.
The top three holidays for travel includes:
Christmas (23%)
Thanksgiving (19%)
New Year’s (16%)
Age plays a small role in whether a traveler will book a hotel. Those under the age of 25 and those over the age of 65 are the least likely to book a hotel when they travel. For both age ranges, 18% book a hotel
less than 25% of the time, or never at all. Anecdotally, we see both groups stay more often with relatives, the under 25s with adults, and the over 65s with children and grandchildren.
We live in a digital age. We connect to friends and family online. We bank online. We even buy and trade stocks online.
The same digital trend applies to travel bookings.
Global Travel trends
90%* of travelers
said they prefer to book
trips online, compared to a
travel agent, mobile app or
mobile web browser.
99%of travelers said they take
at least one personal
trip per year, while
52%
said they take at least one
business trip per year.
75% of travelers
said they have a hotel
budget of $150
or less per night.
Just 2%
of travelers never
book a hotel when
they travel. Over half
(53%) book hotels
for more than
90% of their
trips.
KEY TRAVEleR FINDINGS
72% of travelers
indicated they plan to
travel for at least one
holiday this year.
Price (39%),
promotions (18%)
and location (18%)
are the three decision
factors that matter most
when booking a hotel.
WHY PEOPLE TRAVEL
BUSINESS vs. PERSONAL TRIPS
47%
37%
9%
48%
30%
12%
The impact of age on travel
When are people’s peak traveling years? And at what ages do people travel the most?
Personal TravelAs a person ages, they tend to take more frequent personal trips. 64% of those aged 65 or older take more than four personal trips per year. This is a minimum of 7% more than any other age group.
The correlation between age and number of personal trips likely results from more expendable income and downtime as individuals get older.
NUMBER OF PERSONAL VS. BUSINESS TRIPS BY AGE
Preferred vacation types
The two most popular types of
vacations based on survey responses
were rest and relaxation (39%)
and sightseeing trips (29%).
MOST POPULAR VACATIONS
most popularDestinations
TOP 10 TRAVELDESTINATIONS:
1. Las Vegas, Nevada2. London, England3. New York, New York4. Paris, France5. Miami, Florida6. Orlando, Florida7. Honolulu, Hawaii8. Madrid, Spain9. Berlin, Germany10. Chicago, Illinois
HOLIDAY TRAVEL
6. Time with naturehiking, camping, canoeing
5. Sports/extremeany trip relating to a
sporting event or extreme sporting hobby
2. Sightseeingmuseums, monuments,
historical sites
1. Rest and relaxationbeaches, pools, lounging
4. Playtheme parks and
water parks
8. Staycationany close-to-home trips
3. Visit family/friendstrips to visit family and friends
7. Planned experiencevolunteer work or
religious/mission-based trips
‘MERRY CHRISTMAS! HAPPY THANKSGIVING! HAPPY NEW YEAR!’
Thanksgiving
Easter
Labor Day
Christmas
Fourth of July
New Year’s
Memorial Day
MOST FREQUENTLY TRAVELED HOLIDAYS
19%
11%
23%
11%9%
16%
11%
The Hotel is the heart of Travel
None
Less than 25%
26-60%
61-89%
More than 90%
18-24 25-34 35-44
45-54 55-64 65+
PEOPLE WHO WILL BOOK A HOTEL THIS YEAR BY AGE
Hotels and motels are travelers’ number one choice for lodging.
HOTEL BRANDS DON’T MATTERDespite the millions of dollars hotels spend each year on brand marketing, just 4% of travelers choose their hotel based on
its brand. This, in combination with how important price is to choosing a hotel, explains why the popularity of opaque
hotel booking sites like LASTMINUTETRAVEL.COM are soaring. What’s an opaque hotel? An opaque hotel is one
which does not reveal its name, but instead uses a description like “three-star motel in Union Square” until it is booked.
Price is a consistent factor among all age groups too—
making it the most powerful deciding factor when booking a hotel.
Amenities
Hotel Chain/Brand
Location
Price
Promotions/Deals
Reviews/Referrals
Price (39%), promotions
(18%) and location (18%)
are the three decision factors
that matter most to customers
when booking a hotel.
This means that more than
half of the respondents
(57%) book based on a
price-related factor—either price
itself or a promotion.
TOP REASONS HOTELS ARE BOOKED
HOTEL
Hotel budgets Vs.Actual Money Spent
79% of people said they have a hotel budget
of $150 or less.
Less than $75
$76-$150
$151-$250
$251-$400
$400+
AVERAGE SPENT PER NIGHT WHEN BOOKING ACCOMMODATIONS:
Survey reponses match actual
bookings. LastMinuteTravel.com
booking data shows that the
average daily rate of a hotel is
$134, and the average total price for
the entire trip is $310. In looking at
LastMinuteTravel.com hotel bookings,
91% had a daily rate of $250
or less in the last 12 months.
BOOKING PREferences
There is a HUGE di�erence between what people think they are doing, and what they are actually doing. People book more last
minute travel than they realize. Here’s what’s really happening.
No one likes feeling unprepared, especially when it comes to planning and booking trips.
69% SAY they book 1month in advance
23% SAY they book 3 months in advance
Yet, booking data suggests otherwise:
50% of travelers book their �ight
7 days or less before their trip
50% of travelers book their hotel 15 days
or less before their trip
STrategies to snag thebest hotel priCe
PREFERED WAY TO BOOK BY AGE
We know that price is the number one factor when making a decision on which hotel to book. Knowing where and how to search online can
greatly improve the odds of �nding the best hotel rates available. Here are a few useful tips to �nd the best bargains.
Be Flexible with Travel Dates
Book by Price,Not Brand
Sign Up for Club Memberships
Consider Package Deals
Hotel rates can vary based on time of year, day of the week and vacancy.
If your calendar permits a bit of �exibility, try looking for hotels during
slower, less popular seasons.
Consider shopping for an opaque hotel deal. While you won’t know
which hotel you are booking until it ’s booked, you will get a lower price,
and can compare locations and star-ratings.
Travel club memberships, such as Last Minute Travel’s LMTCLUB.COM,
can save you a considerable amount of money. Most club memberships
o�er exclusive hotel rates.
Even if you originally did not consider pairing a hotel with a �ight or a
rental car, some package deals o�er better discounts than what you
would get by booking them separately.
Source:LMTCLUB.COM, 2013 Global Travel Trends Report, November 2013.
Download your free copy HERE.
Global Travel trends
*Yes, we were also surprised that only 90% of the people we asked on our travel website said they preferred to book their travel online.
People between the ages of 25-34 are most likely to travel for work, with 62% going on at least one work-related trip annually. Business travel peaks for people between the ages of 25-34, with only 23% of respondents over the age of 65--the standard retirement age–traveling for business every year.
Business Travel
Want the world's lowest travel rates? Want to save up to 55% when you book hotels?
Get a FREE year's membership to the Last Minute Travel Club (a $49 value!) by registering on LMTCLUB.COM with promo code TRAVELTRENDS (all caps!).
Click HERE for a free membership, or
1. Click on the "Become a Member" button in the upper right-hand corner of LMTCLUB.com.2. Enter your email and the password you want to use.3. Enter your information, the TRAVELTRENDS promo code, and click "APPLY."
HOW FAR IN ADVANCE ARE TRIPS BOOKED?
WHAT PEOPLE THINK: WHAT PEOPLE DO:
PERSONAL TRIPS PER YEAR
BUSINESS TRIPS PER YEAR
None 1-3 4-7 8-10 10+
18-24
25-34
35-44
45-54
55-64
65+
AGE
18-24
25-34
35-44
45-54
55-64
65+
53%
49%
49%
43%
45%
34%
34%
40%
Less than 2%
32%
46%
35%
38%
7%
7%
9%
9%
9%
10%
9%
7%
6%
5%
4%
5%
12%
15%
12%
8%
5%
61%
38%
40%
45%
56%
77% 11%
27%
30%
34%
35.1%
30%
10%
6%
6%
Less than 5% Less than 5%
19%
23%
11%
11%
9%
16%
11%16%
39%
4%4%
18%
18%
17%
15%
60%
21%
1%
4%
Rest & Relaxation
Sightseeing
Visit Family/Friends
Play
Time with Nature
Sports/Extreme
Planned Experience
Staycation
29%
12%
10%
39%
4%4%
1%
See the bottom of the infographic for a FREE bonus!
People travel more often for fun, than for work.
1
2
3 4
56
7
8
910
GENDER & VACATIONS
DO NOT
D ISTURB
S P E N T
$150
96% of people said they have a hotel budget
of $250 or less.
$250$250
B U D G E T E D
HOTEL
JOIN
1 - 3 Tr i p s 4 - 7 Tr i p s 8 - 1 0 Tr i p s 1 0 + Tr i p s
BUSINESS PERSONAL
A n d t h e r e m a i n i n g 4 8 % d o n ' t t a k e b u s i n e s s t r i p s
A n d t h e r e m a i n i n g 1 % d o n ' t t a k e p e r s o n a l t r i p s
3 0 %
4 7 %
1 2 %
3 7 %
3 %
9 %7 % 7 %
6%
Rest & Relaxation
Sightseeing
Visit Family/Friends
Play
Time with Nature
Sports/Extreme
Planned Experience
StaycationAccording to our respondents, men and women are on the same page when it comes to their preferred vacation. Both genders picked rest and relaxation trips over all other types. There are only slight di�erences between the sexes when it comes to vacation types.
We’ve all heard the phrase: “Men are from Mars; women are from Venus.” But do men and women prefer the same type of vacation?
TRAVEL TYPE BY GENDER
1% 1%
39%39%
31% 28%
13%
12%
10%
9%
5%
4% 3%
M E N W O M E N
PREFERED METHOD OF BOOKING
0
1
2
3
4
5
6
7
8 %
O F F L I N E M O B I L E A P P
0
1
2
3
4
5
6 %
7 5
8 0
8 5
9 0
9 5
1 0 0 %
18-24 25-34 35-44 45-54 55-64 65+
0
2
4
6
8
1 0 %
$£¥€
The overwhelming majority (90%) of people said they prefer to book trips online. But the older someone is,
the more likely they are to book o�ine. The younger someone is, the more likely they are to book using a
mobile app or mobile web browser.
M O B I L E W E B O N L I N E
6 %
4 %
1 %2 % 2 %
2 %
5 % 5 %
4 %
3 %
2 %
1 %
85%
89% 90%
91% 92% 92%
1 0 %
4 %5 %
4 %
2 %
1 %
AGES:
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