Transport Solutions for the Tourist and

Tourism Transport Action Plans

In Association with

ACCURATE DATA SOLUTIONS

GLOBAL TOURISM CITIES CONFERENCE 2013

Borneo Convention Centre Kuching Sarawak, Malaysia

2 – 3 July 2013

DISCUSSION ON

KNOWLEDGE BASE – SHARING THE EXPERTISE COPING WITH THE CHANGING GLOBAL ENVIRONMENT THE LINK BETWEEN TRANSPORT AND TOURISM UNDERSTANDING THE ISSUES TOURISM AND TRANSPORT ACTION PLAN CASE STUDY 1 – LONDON CASE STUDY 2 – HONG KONG THE FUTURE

KNOWLEDGE BASE – SHARING THE EXPERTISE

CONCERTOUR is a European project funded under services, Information schemes, incentives for the 7th Framework Programme by the EU. The Tourism and Transport Action Plan sets out possible strategic measures and priority actions for consideration at different stakeholder levels

Operation planning, technology and digital applications to support tourism in London and Hong Kong

COPING WITH THE CHANGING GLOBAL ENVIRONMENT

In 2012, over 1b international tourists travelled the world, generating over US$1.2 trillion dollars in export earnings. This is expected to grow to 1.8b by 2030 Currently, tourism employs 1 in 12 people worldwide – 5% of global GDP In 2030, 57% of international arrivals will be in emerging economy destinations 52% will travel by air with much higher proportions in long-haul destinations Chinese travellers spent US$ 102 billion in international tourism in 2012 ( a 40% jump from 2011) and is to become the largest spender in international tourism globally in 2020 Source: World Tourism Organization (UNWTO)

Can current transport infrastructure cope with demands ?

IT IS NOT A QUESTION WHETHER THERE ARE SUFFICIENT HOTEL ROOMS?

THE LINK BETWEEN TRANSPORT AND TOURISM

The interconnectedness between transport and tourism - important relationship within the wider tourism system - facilitates the movement of tourists between their place of origin and their destinations - acts as the means of movement within a destination, thus allowing for wider dispersal of visitor movement Local networks within a wider destination are critical - ensure the economics benefits of tourism are not simply concentrated in one particular locality Local networks should be integrated into regional and international networks in order to maximise visitor flows into a destination

THE LINK BETWEEN TRANSPORT AND TOURISM

Accessibility - a geographic comparative measure of various points within a network and the possible connections with existing transport provision Connectivity - as above but also examines the practical and technological constraints and opportunities for increased accessibility Transport is a service experience that compliments the wider the tourism experience .

THE LINK BETWEEN TRANSPORT AND TOURISM

There is a natural ‘blurriness’ between transport and tourism ……. as transport can be both a mode of travel and a destination Transport relies on the viability and attractiveness of a destination, and a destination relies on transport for visitor access. Complex relationship ….. as transport infrastructure result in environmental impacts such as noise, waste, atmospheric pollution, accidents and congestion

Which comes first ……. the provision for transport services to and from a destination or the quality, scale and scope of attractions and activities that appeal to certain tourist market segments?

We all want to address the problem but…… Do We Really Understand Tourists Travel and Transportation Needs ? Do We Think We Understand their needs?

Source: Endpoint

UNDERSTANDING THE ISSUES

Language Familiarity Mental Model Spatial Awareness Understanding the environment

Source: Endpoint

GETTING A GRIP WITH INFLUENCING FACTORS

Transport Network Structure and Fares Safety and Security Decision Points Landmarks Reliability

Options Available Quality of Service Location Appropriateness When and How it is available

TOURISM AND TRANSPORT ACTION PLAN – OBJECTIVES

To improve the ability of domestic and inbound visitors to reach their destinations - using the mode of travel most convenient for them - with reliable levels of service - with clear pre-journey and in-journey information - at an acceptable cost To ensure that, once at their destinations, visitors are provided with - visitors have good and convenient choices for getting about locally - solutions that satisfy the local community aspirations To influence transport planning at a strategic national and local level on - meeting the needs of the leisure and business traveller - overcoming transport issues that act as a barrier to tourism growth

In all the above: - to seek to work in partnership with public authorities and commercial transport providers - to ensure that the needs of visitors are well understood and acted upon - to protect the value to local economics is fully taken on board in policy decisions about transport infrastructure and service provision

TOURISM AND TRANSPORT ACTION PLAN – OBJECTIVES

Delivering policy-driven priorities

Improving local tourism transport infrastructure

Reducing congestion, overcrowding , managing seasonal/ peak hour traffic

Enhancing booking and payment systems

Creating intermodality solutions - Integration of infrastructure networks and transport services

TOURISM AND TRANSPORT ACTION PLAN COMPONENTS

TOU

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Providing information services pre-, during and after trip

Managing handling and tracking of passenger's luggage

Improving safety and security

Providing “access for all” - including solutions for disabled and retired/elderly tourists

The Challenge Make tourism travel easier, less time consuming, more comfortable and safe Support seamless travel through integrated infrastructure and services Allows smooth transfers between local transport modes and long distance travel Not only a city issue – relevant for non-urban destinations such as theme parks

Creating intermodality solutions - Integration of infrastructure networks and transport services

Solutions Local mobility plans including efficient access to bus and coach services High frequency and good surface coverage Harmonise tariffs, routes and transport schedules Requires availability of intermodality-supporting services Utilisation of marketing strategies to promote awareness

The Challenge To provide tourists with easily accessible information to plan their trip, get the most out of their visit and avoid travel uncertainty To provide needed information and a platform for information exchange for tourist operators and other stakeholders To provide choice and advice through a wide spectrum of information and communication systems

Providing information services pre-, during and after trip

Solutions Development and implementation of a common way-finding and signing system Integration of information system, exchange information, shared databases via multiple communication channels including mobile apps. Investment into commuter information systems such as terminal displays & mapping Physical information infrastructure such as information desks & travel advisory services

The Challenge To improve access and travel ease for tourists To enhance the tourism experience by reducing overcrowding To manage tourist flows in peak hours or peak seasons To promote sustainable tourism by reducing negative impacts

Reducing congestion, overcrowding , managing seasonal/ peak hour traffic

Solutions Integrate tourism into local mobility plans Discourage the use of private cars through park-and-ride and soft transport options Introduce combined passes/discounts for attractions and public transport Provide scenic detour options. around pressure spots Extend operation hours/ introduce peak hour and high season fees

The Challenge To improve local infrastructure and services to meet tourist mobility needs at and around destinations To encourage tourists to use local public transport and other environmentally friendly transport modes

Improving local tourism transport infrastructure

Solutions Create combined destination-wide transport and attraction/event passes Develop and promote cooperation on tourist mobility between accommodations, attractions, events, and transport operators Improve infrastructure and services to secure sufficient coverage of tourist mobility needs Multi language information on services, schedules Provide “access for all” solutions for people with special needs/reduced mobility

CASE STUDY – London

On paper and electronic device

Private-Public Sector Joint Working

Modern man’s information channels

Co-operative working

Updates on the move

CASE STUDY – The Hong Kong

THE FUTURE

Google Glass

THE FUTURE

Your flight itinerary details, real-time update on delays, directions to gate, time it takes to reach the gate right before your eyes

THE FUTURE

Travellers look up details of a location right in front of their eyes and can photograph what they see

THE FUTURE

Users talk to the glass and the directions are shown within the view

URBAN SOLUTIONS

KR Synergy Limited – Head Office Suites 1 & 2 4th Floor, One Crown Square Church Street East, Woking Surrey GU21 6HR Tel: +44-(0)1483727239 info@krsynergy.com Project Office – Oxford 7a, Market Place Abingdon, Oxfordshire OX14 Tel: +44(0)7773169752 Asia Head Office : Kuala Lumpur 2A, Jalan Pandan Indah 4/6A Taman Pandan Indah 55100 Kuala Lumpur Malaysia Tel: +6(03) 42941501 Principal: Muhd Adzriq Abdul Raman adzriq@krsynergy.com

THANK YOU

TERIMA KASIH

Regional Office – India 401 & 402, 4th Floor, S B R Gateway, Opposite Cyber Gateway, Hi-tech City,Madhapur, Hyderabad- 500081. Tel : +91 8008933006 Principal: Leela Krishna Ketharaju leela@krsynergy.com