global summer school 2020 learn. create. grow. · learn. create. grow. spend an unforgettable...

Global Summer School 2020Learn. Create. Grow.

Spend an Unforgettable Summer in the USA

VIPP Home for Today’s Professionals, and Tomorrow’s LeadersThe Visiting International Professional Program (VIPP) at Michigan State University (MSU) invites you to the 2020

Global Summer School Program. VIPP is a world leader in providing executive education and professional development programs. In the past twenty years, VIPP has taught over 4,000 international professionals from

30+ countries. VIPP is dedicated to giving our students the tools to build a successful career. Our Global Summer School offers exciting programs in various fields including Biotechnology, Business, Advertising/

PR, Engineering and Packaging. You will benefit from the American Higher Education System by studying and living at one of the largest university campuses in the U.S.

Program DatesJuly 15, 2020 to August 6, 2020

MSU: 7/15-7/29 | East Coast: 7/30-8/6Fee

$3,880



$3,880



$3,880



$3,880



$3,880


MSU: 7/15-7/29 | East Coast: 7/30-8/6

Fee$4,030

(Includes eDNA Test)

* Students must arrive and check in on July 15th, 2020.

3-week Program Fee Includes:

NOTE: Fee does not include international or domestic airfare, dinner, or any other living cost.

On-campus housing

Two meals a day on MSU’s campus

Local transportation for all field trips

Health insurance

Tuition and American college

experience

Program OverviewBiotechnology

Green Building

Creative Advertising

Entrepreneurship and Innovation

Modern Packaging

Smart Engineering

Admission Requirements: At least 18 years old, undergraduate student or master degree student at any accredited college with intermediate English skills.

East Coast trip

Travel Time to East LansingDriving Flight

Lansing 10 mins -Detroit 90 mins 45 minsChicago 3.5 hrs 1 hrNiagara Falls 5 hrs -Washington, D.C. 9 hrs 1.5 hrsNew York City 10.5 hrs 2 hrs

New York City

Washington D.C.

East LansingLansing

Detroit

Niagara Falls

Michigan is a mid-western U.S. state with a population of 10 million people. It borders four of the Great Lakes: Lake Michigan, Erie, Superior and Huron. Together they make up 21% of the world’s freshwater. Michigan’s combined natural wonders

of lakes, beaches, forests, and sand dunes attract over one hundred million visitors annually. Michigan is a perfect place to live and study.

Michigan, The Great Lakes State

Michigan State University | East Lansing, MichiganMichigan State University is the nation’s pioneer land-grant

university, a bold experiment that democratized higher education. Today, MSU is one of the top 100 research universities in the world and is home to a diverse community of over 55,700 students, faculty and staff. MSU offers more than 200 programs in 17 different colleges, where 25 programs are ranked top 20 in the nation by U.S. News and World Report.

Experience American Campus Life

Travel Time to East LansingDriving Flight

Lansing 10 mins -Detroit 90 mins 45 minsChicago 3.5 hrs 1 hrNiagara Falls 5 hrs -Washington, D.C. 9 hrs 1.5 hrsNew York City 10.5 hrs 2 hrs

Founded in 1855 and 3 miles east of Michigan’s

capital, Lansing, MSU is a 5,200-acre campus

with 538 buildings.

Over 50,000 students from all 50 states in the U.S. and more than 141

countries.

More than 200 programs of

undergraduate, graduate, and professional

study.

approximately 5,700 faculty and

academic staff.

Students will stay at a residence hall on campus. • Single room occupancy with a shared bathroom• On-campus dining includes breakfast and

lunchStudents will have access to:• The MSU Museum, Broad Art Museum,

Bowling at the Union, Ice Skating at Munn Ice Arena, multiple photo oppurtunities, and much more!

Biotechnology LabCourse DescriptionPowerful biotechnology is utilized in many fields of scientific research and practical applications. This summer school program introduces students to fascinating concepts of biotechnology through intensive laboratory work. Sustainable management of fish health, fish populations, and their ecosystems are used as case studies. Through this course, students will gain first-hand experience with: i) environmental DNA (eDNA) metabarcoding techniques to characterize aquatic communities, ii) applying population genetic data in management contexts, iii) fish health management, iv) fish health diagnostic techniques, and v) techniques for analyzing chemicals such as pheromone components, hormones or metabolites. Overall, students will learn how these tools are being used to conduct cutting-edge research on fish, their ecosystems, and to inform fisheries management decisions. Students will gain familiarity in relevant steps of applying biotechnology and fish health concepts to fishery science;from sample collection, sample analysis, and data analysis, to the interpretation of results, and formulating management recommendations.

InstructorFaculty from the MSU Department of Fisheries and Wildlife will instruct the course, including Drs. Thomas Loch, John Robinson, Weiming Li, and Mary Tate Bremigan. The Department strives to meet the global challenges that threaten Earth’s ecosystems. They teach the knowledge, skills, and tools needed to safeguard our natural heritage and promote quality of life for all.

Biotechnology Lab

Relevant Majors: Biotechnology, Biology, Fisheries, Wildlife, Environmental Studies

Course ScheduleAll morning sessions from 9 am to 12 pm with 30-minute break All afternoon sessions from 2 pm to 4 pm

Mon 13 Tue 14 Wed 15 Thu 16 Fri 17 Sat 18 Sun 19

AM

Arrival & Check-in

OrientationIntro to Fisheries Research at MSU

Field Trip to Detroit

Field Trip to Ann Arbor & Tanger

OutletLunch

PM Campus Tour & Team Building

Field trip to Corey Marsh Ecological Research Station


AMIntro to Population

Genetics and eDNA Applications

Intro to PCR, Database Development

Electrophoresis of PCR; Intro to Data

Analysis

Intro to Fish Health

Management

Fish Necropsy and Intro to Aquatic Animal Diagnostic Techniques Field Trip

to Lake Michigan

Free TimeLunch

PM Field Trip for eDNA sampling VIPP Activity*

Guided demonstration of

eDNA data analysis VIPP Activity* Intro to Techniques for

Chemical Analysis


AMField trip to Wolf Lake State Fish

Hatchery

Synthesis: Lessons Learned Reapplications

of Biotechnology for Fisheries Science

Last Class/ Student Presentation & Certification East Coast Trip

July 30 - Aug 6 (8 Days)Lunch Packing

PM VIPP Activity* Farewell BBQ

*Schedule subject to change.

*VIPP Activities include academic or social events aimed to improve intercultural communication, leadership, or career building.

Entrepreneurship and InnovationCourse Description

The source of most economic growth comes from young companies—startups—led by skilled entrepreneurs. Across the world entrepreneurs are regarded as the people who create jobs, generate wealth and are the source of much innovation. Many of the same entrepreneurship skills are valued inside established companies by the so-called intrapreneurs. This course takes the view that entrepreneurship is a set of skills which can be developed, the entrepreneurial mindset and process can be learned, and this is done by the development and testing of business hypotheses.

This course is action oriented, project-based and extremelyexperiential. Students will be exposed to a broad range of business concepts including but not limited to:o Ideation processeso Business model creationo Market assessment and validationo Development of go-to-market strategieso Formulation of a pitch about a new business concept.

Instructor Neil Kane, an instructor at MSU, is a long-time entrepre¬neur. He has started more than a dozen companies in multiple industries and has raised over $20 million in venture capital. He has held a variety of technical and marketing positions at IBM and Micro-soft. He is a co-author of the soon to be published book “The Innovator’s Secret Formula”. In 2020, MSU was recognized by The Princeton Review as a “Top 25” program for entrepreneurship.

Entrepreneurship and Innovation

Relevant Majors: Business, Management, Accounting, Supply Chain Management, Marketing, Information Science, Artificial Intelligence





AM

Arrival & Check-in

Orientation Intro to BusinessModel Canvas


Field Trip to Ann Arbor & Tanger Outlet

Lunch


Visit Business Library or Hatch


AM Development of an Idea

How to PerformCustomer Discovery

Review of Progress

Action Plan forCustomer Discovery

Customer Discovery

Field Trip to Lake Michigan Free TimeLunch

PM Field Trip VIPP Activity* Visit Potential Customers

VIPP Activity* Customer Discovery


AM The Elements of a Pitch

Review of Pitch Decks Final Pitches

East Coast TripJuly 30 - Aug 6

(8 Days)Lunch Packing

PM Project Time VIPP Activity* Farewell BBQ

Creative Advertising Course Description

Successful advertising depends on many factors, including the right message in the right place at the right time. But none of this matters if you are not speaking to the right audience in the right language. In this program, students will be asked to perform as an advertising agency and work on an advertising project to appeal to a new audience. This program will introduce students to the basics of advertising, and guide students toward the creative process of developing an advertising plan and implementation strategy. Students will need to research a company and a brand, and come up with a new target market, a viable advertising plan, and a creative solution. Throughout this intensive summer program, students will learn about various creative advertising techniques and examples. They will practice what they have learned by completing an advertising project. The program also includes guest speakers who are advertising, media, PR, and legal professionals, and a visit to Leo Burnette Detroit, a branch of Leo Burnette Worldwide. Students will also tour WKAR, a public radio and TV station on MSU’s campus.

Instructor

Dr. Janice Bukovac-Phelps is an Assistant Professor/Professor of Practice in the Department of Advertising and Public Relations at MSU in the College of Communication Arts and Sciences. MSU CommArtSci is not just the first College of Communication Arts and Sciences in the nation; it is the best. Students thrive in top-ranked programs led by world-class faculty and industry leaders.

STRATEGY BRAND

TA RGET AUDIENCE

ADVERTISING

MARKETING MEDIA

DESIGN

PRODUCTCreative Advertising

COMMUNIC

ATION

PITCH

LOGO

Relevant Majors: Advertising, Public Relations, Communications, Marketing, Journalism, Media Studies

Creative Advertising Course ScheduleAll morning sessions from 9 am to 12 pm with 30-minute break All afternoon sessions from 2 pm to 4 pm


AM

Arrival & Check-in

Orientation Intro to Advertising & Environment


Field Trip to Ann Arbor &

Tanger OutletLunch


Tour of the Communication Arts & Sciences Building


AMRegulation &

Structure of the Industry

Understanding the Target Audience

Research & the Planning Process Print Advertising

Field Trip: Leo Burnett

Field Trip to Lake

MichiganFree TimeLunch

PM Business Library Tour/Group Project VIPP Activity* The Creative

Process VIPP Acitivity*


AM DM, Sales Promo & OOH Project Time

Last Class/ Student

Presentation & Certification East Coast Trip

Lunch Packing

PM Sponsorship/PR VIPP Activity* Farewell BBQ

July 30 - Aug 6 (8 Days)



Green BuildingCourse Description

Green is MSU’s color, however, it is more than that; it is our way of life. MSU is one of the greenest campuses in the world. On our 5,200 acre campus, Spartans work every day to enhance our energy efficiency, grow our greenspace, and innovate with sustainable projects. Michigan and MSU are premier destinations to learn about green building and sustainable design. In the program, students will learn the principles and practicies of green buildings and sustainable design and itsimpacts and implications for their own living environment. The course will help students understand the fundamentals of green building, LEED certified buildings, and sustainable development as well as various green building rating systems. Students will also have a chance to visit the green buildings on campus and in the community for hands-on learning. For a final group project, students will search one LEED certified building in the U.S., analyze design features of the building, and discuss future implications based on their case studies. Students will present their findings to faculty and fellow students. Upon completing this course, students will have developed expertise on a sustainable design and planning, and will understand the current trends and future directions of sustainable design and planning.

Instructor

Faculty in MSU School of Planning, Design and Construction will instruct the course. SPDC offers four separately accredited programs: Construction Management, Interior Design, Landscape Architecture and Urban & Regional Planning. With programs established as early as 1898, SPDC provides a quality educational for students in these fields to create sustainable and healthy built, natural, and virtual environments.

Green Building

Relevant Majors: Urban Planning, Sustainability, Construction Management, Industrial Design, Architecture



AM

Arrival & Check-in

Orientation Sustainable Building



OutletLunch

PM Campus Tour & Team Building Library Visit


AM Sustainable Sites for Green Building Field Trip

Energy and Atmosphere for Green Building

Materials and Resources for Green Building Field Trip to

Lake Michigan Free TimeLunch

PM Field Trip VIPP Activity* Project Time VIPP Activity* Project Time


AMIndoor

Environmental Quality

Innovation in Design/LEED

Rating System


Lunch Packing


July 30 - Aug 6 (8 Days)



Modern Packaging Course Description

Although we should not judge a book by its cover, we have to admit that in today’s competitive commercial world, appearance and presentation influence our decision on most of our purchases. Well-designed attractive packaging will boost sales, but the science of packaging goes beyond the look. It is about function, material, safety, environment and waste, culture and cost. Different products come with different packaging in terms of size, weight, shape, color, and material. In this intensive summer school program, student will learn fundamentals of packaging science including function, materials, systems and processes, distribution and more. Students will leave this course better prepared to implement virtual design and sustainability practices as it relates to packaging functions. The course will help students prepare for graduate level study and research in any packaging food science or material science related disciplines. Instructor

Faculty and staff in MSU School of Packaging will instruct the course, including Patrick McDavid, Dennis Young, and Cimberly Weir. The School of Packaging at Michigan State University is the leader in teaching, research and outreach focused on packag-ing containers, materials, and their functionality and improvement opportunities for over 65 years. According to Universities.com, Best Colleges 2017 ranks MSU’s School of Packaging as rated #1 in the U.S. and notes that MSU is the only school that offers a Ph.D. in packaging.

Modern Packaging

Relevant Majors: Packaging, Industrial Design, Engineering



AM

Arrival & Check-in

Orientation Intro to Packaging


Field Trip to Ann Arbor &Tanger

OutletLunch



AM Paper, Paperboard, Corrugated Plastics Food & Beverage

Packaging Conventional &

Advanced Packaging Distribution

Field Trip to Lake Michigan Free TimeLunch

PM Trip to the MSU FPIC VIPP Activity* Project Time VIPP Activity*

Trip to Green Cell & Smithers Pira


AM Distribution & Supply Chain

Machinery in Packaging


July 30 - Aug 6(8 Days)Lunch Packing




Smart Engineering

Smart Engineering

Course Description

Fully automated vehicles are no longer science fiction. Driverless platoon trucks are already moving goods on German Autobahns. In the near future, we will be sharing our roads with driverless cars. This intensive summer school program is a multidisciplinary lab-based engineering research program with a focus on smart transportation technology and engineering. The program aims to foster creative thinking and enhance practical engineering and problem-solving skills through computer based simulation in a supervised setting. Students will work on a project in small groups to practice traffic flow theory as well as application. Additionally, they will also be introduced to an operational analysis of an on-campus network of intersections. The project will include data collection of existing traffic and geometric conditions. Field recorded data will be displayed on a CADD drawing of the project site. Analysis of the intersection network will be performed through computer traffic simulation. Alternative solutions will be evaluated, taking into consideration future plans and changes in future travel demand. Students will also take field trips to various research labs that showcase the top-notch technology achieved by MSU’s faculty and researchers in engineering and other disciplines. The driverless car developed by the MSU Mobility Studio research team and CANVAS project will be a fascinating innovation for students to see.

Instructor

Mr. Anthony Ingle, PE, PTOE, is an expert in Transportation Engineering and Planning. As an experienced teaching specialist in the Department of Civil and Environmental Engineering, he teaches courses such as Introduction to Transportation Engineering, Traffic Engineering, Construction Engineering, and Transportation Planning.

Relevant Majors: All Engineering Majors



AM

Arrival & Check-in

Orientation Project Intro/Master Plan


Field Trip to Ann Arbor &Tanger

OutletLunch



AM CAD Intro & Data Files/ Initial Site Visit

Characteristics/ Project Data

Proposal

Field Data CollectionData Analysis/

SimulationField Trip to


PM Project Time VIPP Activity* Visit Mobility Studio VIPP Activity*Elements

of Highway Capacity


AM Vehicle DynamicsDesign of

Highways & Streets



PM Project Report VIPP Activity* Farewell BBQ

TrafficTrafficTraffic Flow Theory




AM

Arrival & Check-in

Orientation Project Intro/Master Plan



OutletLunch



AM CAD Intro & Data Files/Initial Site Visit

Characteristics/ Project Data

Proposal

Field Data CollectionData Analysis/

SimulationField Trip to


PM Project Time VIPP Activity* Visit Mobility Studio VIPP Activity*Elements

of Highway Capacity


AM Vehicle DynamicsDesign of

Highways & Streets

Last Class/Student Presentation & Certification East Coast Trip


PM Project Report VIPP Activity* Farewell BBQ

TrafficTrafficTraffic Flow Theory

East Coast Trip (July 30 - August 6, 2020)Thu 30 Fri 31 Sat 1 Sun 2 Mon 3 Tue 4 Wed 5 Thu 6

Depart From MSU Campus,

Travel to Niagara Falls

Tour in Niagara

Falls

Depart to Washington

DC

Washington DC Tour including White House,

Lincoln Memorial, Smithsonian, etc.

Depart for New York

Tour in New York City including Wall Street, 9/11 Memorial, Time Square,

Statue of Liberty

Shopping at Woodbury

Outlets in New Jersey

Return to home country

All of our summer school programs include a field trip to the US East Coast from July 30th to August 6th, 2020 for 7 nights and 8 days. All travel is by bus. The detailed schedule is subject to change. The official program ends on the night of Wednesday Aug 5th and hotel rooms are booked until the morning of Aug 6th. The bus will not return to Michigan. Students must arrange their own return trip to their home country from NYC anytime Thursday. Departure from JFK or Newark airports is encouraged. It is ideal to arrange a flight departing after 11am. All expenses including hotel (2 persons sharing a room), three meals, and transportation are included in program fees.


Pure Michigan Weekend Field Trips Michigan has a lot to offer from city life to pure nature. With our weekend field trips, students will have the oppurtunity to see some of Michigan’s best, and hopefully fall in love with all that this great state has to offer.

DetroitDetroit is Michigan’s largest city. Students will have the opportunity to experience the famous Hart Plaza, Belle Isle, a ride on the People Mover, and the GM Building. Detroit is known as the automotive capitol of the world, and is home to many of Michigan’s great sports teams.

Lake MichiganMichigan is most famous for the Great Lakes. Students will have the oppurtunity to explore Lake Michgian, which is known for its beautiful coastlines and beaches. Afterwards students will have a chance to pick their own Michigan blueberries at a U-pick farm.

Ann ArborIn Ann Arbor students will get to visit the Ann Arbor Art Fair, one of the nations best art fairs. They will also have a chance to explore the University of Michigan’s campus, the second largest campus in Michigan behind MSU, and end the day with a shopping trip at the Tanger outlet mall.

APPLY TODAY!

vipp.isp.msu.eduApplication opens February 1st

2020!

“It is a great honor for me to be here at Michigan state university for the summer school program.

What I like most is to tour the campus by bike. There are lots of woods and lawns, sometimes a

few squirrels and raccoons running around.”Pengfei Ai

Student, Shanghai Ocean University

“Both classroom instruction and field trips gave us an opportunity to learn new knowledge and experience American culture that would not be

possible in Korea. If you are a student who wants to experience something foreign, expand your horizon,

and come across new culture, I highly recommend this summer program!”

Jungmo JeaStudent, Korea Polytechnic University

VIPP Summer VIPP MSU

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global summer school 2020 learn. create. grow. · learn. create. grow. spend an unforgettable...

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