global standards publishing: market watch
TRANSCRIPT
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c . A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n
Global Standards Publishing:Market Watch
May 2016Techstreet SPIFAlexandria
Jo McSheaVP & Lead Analyst
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Agenda
§ Market Size and Performance§ Key Trends, Market Drivers, and Disruptors§ Engineering End-Users of Standards Information§ Outsell’s Information Industry Outlook
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A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Outsell’s Market DefinitionThree main areas
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Online platforms and databases of Standards
Standards docs published
by any SDO
Guidance and interpretative
publications and other secondary
works derived from or associated to Standards
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Standards Market Size and Growth$1.32 billion in 2015; $1.58 billion by 2019
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1,1501,2001,2501,3001,3501,4001,4501,5001,5501,6001,650
2015 2016 (F) 2017 (F) 2018 (F) 2019 (F)
3.5%
5.0%
5.0%
5.0%
Source: Outsell
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Market CompositionStandards revenue (US $millions) by organization type, 2015
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$526m, 40%
$449m, 34%
$26m, 2%
$320m, 24%
Aggregators
NSB
International
SDOs
Source: Outsell
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Market Composition: AggregatorsTotal Aggregators Standards Revenue by Provider, 2015: $526m
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59%
12%
9%
20%
IHS, Inc
SAI Global
Techstreet
Others
Source: Outsell
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Market Composition: NSBsTotal NSB Standards revenue by provider, 2015: $449m
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19%
15%
8%
5% 5%
18%
31%
BSI
DIN
AFNOR
ANSI
SAC
Next five NSBs
Others
Source: Outsell
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Market Composition: SDOsTotal SDO Standards Revenue by Provider, 2015: $320m
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15%
15%
12%
11% 9%
37%
ASTM
NFPA
IEEE
ASME
SAE International
Others
Source: Outsell
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
$65 4.9%
Other Americas
$463 35.1%
EMEA
$178 13.5%
Asia PacificUnited States
2015Revenue
Region’s Share of 2015 Global
Revenue
Key
$615 46.6%
4.4%Growth
Heavy geographic concentration; revenue in millionsGlobal Coverage: Regional Perspective
Source: Outsell
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Engineering End-Users of Standards Information
§ Access preferences currently satisfactorily met§ PDF or hardcopy access most likely§ Web-based services are popular when available§ Standards accessed via a mix of devices § Improvements sought around complementary
information provision§ More flexible pricing/access options required
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A traditional and slow-moving end-user community
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Key Trends, Market Drivers, and Disruptors
§ Continued progress: technology, value-add services and business models
§ A focus on improved interoperability and discoverability§ Shifting market dynamicsBut also:§ The threat from regulation§ Piracy and intellectual property infringement§ Pricing pressure and macro-economic trends
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An evolving market: some newly visible trends
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Outsell’s Information Industry OutlookKey trends that matter
§ Millennials and How They Work§ Machines Getting Smarter and Taking Charge§ Hyper-Niche§ Web Tipping to Apps§ Why Should I Work for You?
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A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
Q&A and Discussion
A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 6 O u t s e l l , I n c .
About Outsell
The rapid convergence of information, media and technology is reshaping businesses every day. Enter Outsell, Inc., the only research and advisory firm focusing on these three sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence, and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver "wow" and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.
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The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.
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