global shoulder bags market 2015-2019
TRANSCRIPT
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Global Shoulder Bags Market 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Key Trends
Technavio’s Senior Analyst says, “High demand for shoulder bags, increasing disposable income, increasing demand for affordable luxury bags, and rising e-commerce are driving growth in the market. The demand for affordable luxury bags is likely to increase because of the changing demographics and consumer behavior. Brands such as Coach, Michael Kors, LVMH, Chanel, D&G, Prada, Gucci, and Christian Dior are popular among consumers.”
• Shoulder bags have become the most desirable fashion accessory after shoes and are now considered as status symbols. Consequently, the demand for luxury and premium handbags is gaining popularity as they create an individual identity.
• Technavio's analysts forecast the global shoulder bags market, in terms of revenue and volume, to grow at CAGRs of 5.53% and 5.08%, respectively, over the period 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Global Shoulder Bags Market 2015-2019
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Vendors
To understand the vendor landscape and for a full list of vendors view our report:
Global Shoulder Bags Market 2015-2019
Burberry
Chanel
Coach
Burberry is one of the leading players in the global luxury handbags market. The company targets premium customers and is now focusing on an emerging new class of young consumers in developing economies. The company is also interested in increasing its sales through travel retail because of the growing travel retail market and increasing tourism activities across the globe.
Chanel is a French, privately owned fashion house and luxury goods manufacturer. It manufactures a variety of products ranging from fragrances to apparel, watches, handbags, and leather goods.
Coach was established in 1941 and is headquartered in New York, US. It is a leading retail company in the US. The company, along with its subsidiaries, designs, markets, and distributes accessories and gifts worldwide through its extensive distribution and retail channel network.
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Market Landscape
• The market has been growing at a steady rate and is expected to exhibit similar patterns during the forecast period.
• The high demand for affordable luxury products, a stabilizing economy, increasing disposable income, and rising spending by teens are driving the market.
• Brands such as Coach, Michael Kors, Kate Spade, Ralph Lauren, and Tory Burch are popular among consumers.
• The growing number of retail stores across the globe is also driving the demand for such brands because of their easy availability and affordability.
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Key Buying Criteria
Parameter Details
Advertising and Promotions Campaigns The various marketing campaigns such as ads, posters, contests, and sale promotions influence the purchase behavior of consumers.
Design The appearance and esthetics of bags add to the design, which should be appealing to consumers.
Fashion Trends The features of a bag should be trendy and made according to the latest fashion trends.
Price The prices of different varieties and brands of handbags should be fair.
Storage and Size The size of bag, as well as storage space to carry items, matter for consumers when purchasing a bag.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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