global search marketing
DESCRIPTION
Poor performance of global search marketing campaigns has long frustrated agencies and their clients. Campaigns that perform well in the home market often perform much worse when applied to other countries. The main reason? Keywords and text ads are simply translated instead of built for the local market.TRANSCRIPT
Solution Brief
globalmarketingops.com
Global Search MarketingA Single Solution for Building Highly-Relevant Localized Keywords
Improve performance of international search campaigns
TRANSLATION IS THE PROBLEMPoor performance of global search marketing campaigns has long frustrated agencies and their clients. Campaigns that perform well in the home market often perform much worse when applied to other countries. The main reason? Keywords and text ads are simply translated instead of built for the local market.
LOCALIZATION VERSUS TRANSLATIONPeople don’t think of a search term in a foreign language, translate it in their head and search on that term. Instead, they pick a native language term that may have no relation to those derived only from translation.
Lionbridge’s Search Marketing Localization combines in-market human experts with automated suggestion tools to develop highly-relevant localized keywords to support your global campaigns.
Our clients are achieving between 20%-300% increase in conversions by moving to localization from human or machine translations.
SOLUTION
HIGHLIGHTS⊲ Fast turnaround time:
We provide turnaround times in days, not weeks
⊲ Platform integration:
Our solution integrates with the top ad spend platforms to make it easy to extract base campaign information and load back localized data for all markets
⊲ Single global partner:
We cover over 100 languages and 70 countries, so no request is unusual for us. There is no need for numerous separate vendors across your global offices
© 2012 Lionbridge
GET STARTEDLet us prove the value to you. Test an existing campaign for the same cost as approaches. globalmarketingops.com/get-started
Aaron S. Hakenson Global Marketing Consultant
Email: [email protected]
Phone: 978.964.1937
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