global product launch simulation. kick-off agenda n n overview of simulation n n key issues n n...
TRANSCRIPT
Global Product Launch
Simulation
Kick-Off Agenda Overview of simulation Key issues Potential negotiation relationships Assignment / discussion of roles Negotiation process Graded assignments Intro to international joint ventures Simulation Schedule
Simulation Schedule
TIME TASK
Now Simulation Kick-Off
Rest of the Day Planning
Pre-Sim Memo (Due by 2:00 or 4:00 p.m.)
Open Negotiations
Tomorrow Post-Sim Briefing (1:00 p.m. or 3:00 p.m.)
FEB 19 Post-Sim Report Due (via e-mail)
TEAM ASSIGNMENTS
MNCs MegaMouth EuroSound TanakaTooth
Local Firms TropiDent Chewicalia ParaSonic ElectroEnamel
Tropicalia ParadisoGovernments
Mandibular Sonic Transducer
Modifications Tooth whitening Candy-tipped head BlueTooth enabled
Other uses: Voicemail Prayers, chants Sports scores Honey-Do lists Inspirational sayings
MNCs: MegaMouth, TanakaTooth, EuroSound
Role of country, local firms, region, etc. in global supply chain? Invest in emerging markets? New product/international strategy
Standardization vs. adaptation of Mandibular Sonic Transducer
Entry mode: Risk, resource, control trade-offs Type of plant, finished product vs. components Bargaining power vs. local firms and/or Govt.
LOCAL FIRMS:ParaSonic, Chewicalia, TropiDent, ElectroEnamel
Enter/become player in global supply chain? “Entry mode” – Alone, JV, SOE?
How to facilitate MNCs’ entry into country How to facilitate MNC’s implementation of
international strategy into country Access to technology Government support Bargaining power vs. MNCs, Govt.
GOVERNMENTs: Paradiso & Tropicalia
Policies for technical standards, product use, industry structure, access to local market, global connectedness, technology, etc. Trade Economic integration Favorable aspects of FDI
Labor High technology Taxes Imports vs. exports
Unfavorable aspects of FDI Dependence Low technology
Intl. Strategy and Entry Mode
North America
TropicaliaCountry of Paradiso
TanakaTooth Europe
ParaSonic Chewicalia
TropiDentElectroEnamel
Entry Mode Decision Matrix
Hi
Lo
HiLo
Str
ateg
ic I
mpo
rtan
ce
of C
ount
ry
Stand-alone Attractivenessof Country
Lo
Hi
Resources,
Control,
Risk
Entry Mode Decision Framework
Licensing
Exporting Intermediaries
Direct
Joint Venture
Wholly-owned Subsidiary
Control Resources Risk Dissem. Low LowLow
High HighHigh Low
High
Potential Negotiation Relationships
MNC1
Local Firma
GovernmentX
MNC2
Local Firmb
GovernmentY
Step into role…self interest
Auction of Teams
Information Channels
Public Meetings
Classroom, MBA team rooms, MBA Center, Pazzo’s, Starbuck’s…anywhere, anytime.
Facebook Group (need Facebook account for your team)
Simulation Morning Group via Facebook MBA 611 Global Joint Venture Simulation MORNING
Simulation Afternoon Group via Facebook MBA 611 Global Joint Venture Simulation AFTERNOON
Don’t use oneyearmba listserv
Information Channels
Public: Team Contacts and Location Designate PR Manager
Cell Phone E-mail Facebook team account; personal accounts optional)
Team HQ Location (in Gatton Bldg.) Must be “staffed”
Private Direct contact between teams, specific individuals Phone calls Meetings (secret location?)
Wally…for “consultation”361-2128 (m)
Assignments
Pre-Simulation Memo 3-4 pages Due at 2:00 [or 4:00] p.m. TODAY Submit via e-mail – [email protected]
Post-Simulation Briefings 1:00 p.m. [or 3:00 p.m.] TOMORROW
Post-Simulation Reports 7-8 pages Due Friday, FEB 19 Submit via e-mail – [email protected]
Pre-Simulation MemoIntended End-Game Position Sketch out intentions for…strategy/policy
Entry mode International strategy Policy/economic objectives and policy specifics Role of JV [or other entry mode] in achieving desired
strategy
Sketch out intentions for…negotiation game plan Key parties Issue priorities Process strategies/tactics Alternatives, fall-backs, last resort, etc.
See sample reports (links on syllabus)
Post-Simulation Briefing & Report
Entry Mode & Strategy section Transaction [or Non-transaction] section Negotiation Process & Outcome section Conclusions
Learning outcomes
See sample reports (links on syllabus)
Post-Simulation Briefing and Report
Details of “current” and future situations and actions regarding: Entry mode International strategy and operations Organizational structure (Government: Future policies package)
Make explicit use of these frameworks
Agreements/Contracts Each multi-party “agreement”
Type and purpose of project Partners, ownership, structure, control, etc. Agreements on other key issues
Non-Agreement Explanation Why no agreement?
Process and substantive barriers to agreement Future process and/or substantive alternatives
Negotiation Process Which parties? How frequently? Multilateral vs. Bilateral Log-timeline Press releases
Negotiation Issues/Points What were they? Link to entry mode and/or international strategy Negotiation strengths vs. weaknesses Negotiation issues won vs. lost
Governments Influence of policy package on entry mode and
strategy?
MNCs ‘Intended’ versus ‘realized’ entry mode/strategy?
Local Firms ‘Intended’ versus ‘realized’ role in facilitating MNCs
local entry mode and their overall international
strategy?
Conclusions – What to do differently?
Simulation Schedule
TIME TASK
Now Simulation Kick-Off
Rest of the Day Planning
Pre-Sim Memo (Due by 2:00 or 4:00 p.m.)
Open Negotiations
Tomorrow Post-Sim Briefing (1:00 p.m. or 3:00 p.m.)
FEB 19 Post-Sim Report Due (via e-mail)