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Issue # 21July 1st 2015

Oakley in ResidenceThe Californian brand celebrates the world of bikes in London.

Armani bets on Facetasm

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A third of the world’s luxury goods speaks Italian.

Global Powers of Luxury Goods

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To be competitive, luxury brands must cope with a decade of changes guided by technology and consumer requests. The following is what emerged from the Deloitte report.

The luxury goods market is going through a period of extreme change guided by technological innovation and the varying requests of increasingly demanding consumers: this is what emerged from “Global Powers of Luxury Goods”, the second edition of the report published by Deloitte.The report gives a panorama of the luxury goods world.

The Top 100 The 100 major luxury goods groups in the world generated total billings of 214.2 billion dollars, despite the negative impact of strong currency fluctuations and structural changes. Ranking first in the classification is the French giant LVMH with billings of almost 22 billion dollars solely from the sale of luxury goods. The first Italian group is Luxottica, in fifth place with billings of almost 10 billion dollars.Sales of luxury goods by the Top 10 groups represent about 50% of the total billings generated by the Top100.Among the Top10, three groups operate in several luxury goods sectors, three in cosmetics, two in watches and jewelry, two in apparel and only Luxottica is in the accessories sector.

The ItaliansAlmost one third of the Top 100 (29) are Italian (Luxottica in 5th place, Safilo 36th, De Rigo 62nd, Marcolin 80th).Billings by the 29 Italian groups represent 16.5% of the total billings generated by the Top 100. In terms of billings, Italy ranks third after France with a share of 23.2% and the US (20.5%).5 of the 29 companies in the classification recorded two-figure net profit margins: Dama (19.4%), Prada (17.4%), Tod’s (13.6%), Moncler (13.5%) and Salvatore Ferragamo (12.7%).Lastly, the analysis of the Q ratio ranks Salvatore Ferragamo among the Top 10 with a Q ratio of 4.612. The country with the highest total Q ratio is the UK (3.206) followed by Italy (2.475)."In the coming years there will be significant development of the key aspects of the luxury goods sector at global level”, commented Patrizia Arienti, DTTL EMEA Fashion and Luxury Leader. “Tourist flows are changing the concept of ‘national borders’; the values and habits of the Millennials, the new consumers of luxury goods, are defining the

Global Powers of Luxury Goods

| Issue #21 | July 1st 2015

Patrizia Arienti, DTTL EMEA Fashion and Luxury Leader of Deloitte

distribution strategies of the future and competition will be increasingly led by technological innovation and the ability to have a positive impact on society. The world’s luxury goods brands must be able to recognize the changes that are taking place in order to review their strategies in the light of a new market scenario”.

Key aspectsTechnology as a competitive advantage. The luxury goods brands must be able to keep pace with continual developments in technology and perfect their offer for an increasingly demanding market, but without jeopardizing their identity by straying from their distinctive uniqueness. Another recent study by Deloitte, “The Deloitte Swiss Watch Industry Study 2014. Changing Times”, shows that the use of social media and e-commerce is seen by the managers of the watch sector as one of the greatest dangers of marketing, especially with regard to reputation.Involving the “millennials” – The recent study by Deloitte, “Luxury Consumption among European High Earners 2014”, compared over 1,000 high-earning consumers in Europe and showed that the traditional marketing channels – such as magazines and outlets – continue to be the preferred channels for typical consumers of luxury goods, whereas information is sought online by only 45% of participants.Prospects change for new consumers – the millennials – who are also the main users of new technologies. In fact, 58% looks for luxury goods online and 31% uses social media to find discounts and promotions. Brands must precisely define the profile of this new generation of consumers, analyze and understand their buying habits and identify the main influencers. This is the only way for brands to identify the channel on which to focus.Create share value, a new strategic perspective - The third trend that emerged from the report is the ability to make consumers understand the attention and commitment to social and cultural subjects by luxury goods groups. The traditional approach to Corporate Social Responsibility is evolving and companies are realizing that investments in this area can have a positive effect on the community and their brands.

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| Issue #21 | July 1st 2015

In June 2015, Mad in Italy, the brand by Vista Eyewear, recorded a 60% increase in sales in Italy compared to 2014. The trend has continued to increase over the past two-year period due primarily to the new Madup line of multicolor, lightweight (only 8 grams) models, with a nylon front, titanium nosepiece and temples and screwless hinges. The eyewear has no soldering and is completely nickel free. Mad in Italy models are available in 680 outlets in Italy. “By year end we will have 800 outlets in Italy and we aim to reach 1,500”, in other words “15% of the 10,000 optical centers in Italy” commented Luca Marinello, Vista Eyewear commercial manager for Italy.

Italian sales boom for Mad in Italy

The Eyeglasses Museum, which has just been awarded a Certificate of Excellence by Tripadvisor, has prepared a series of important events to celebrate its first 25 years. In addition to the exhibition organized in collaboration with Anfao at the auction house Pandolfini in Milan (open until 24 July), and thanks to the synergy with Sàfilo Group, the Museum will display paintings by major artists - including Matisse, Warhol, Guardi and the Titian school - during summer, fall and until the beginning of next year. This important temporary exhibition will be enriched with a series of events - such as teaching activities, cocktails at the Museum and more. In August there will be an evening open to everyone with music and other activities.

Capsule collection JF Rey for Hideo Kojima

Oakley celebrates the world of cycling in London

Running from 14th May to late August, Oakley opens “Oakley in Residence: London” - a pop-up cycling destination and hangout for creative collaboration. Part creative space, part workshop, Oakley in Residence: London is free and open to the public. Located at 37- 39 Exmouth Market, London, EC1R 4QP, the venue will be open every week from Wednesday to Sunday, and offers a schedule of workshops, exclusive exhibitions, film screenings, athlete meet ups and cycling adventures. Oakley in Residence: London is the physical manifestation of the global One Obsession campaign that invites people around the world to join the #LiveYours movement, share their passion and inspire others.

On the occasion of the release of the new opus of Konami’s Metal Gear Solid V: The Phantom Pain, its game designer Hideo Kojima (Konami) and Jean-François Rey join to create a capsule collection. Futuristic lines, pallets of oxidized tints and camouflages in the military accents, the models draw from the graphic directory of the game and carefully cultivate the spirit of urban adventurer. The collection comes around 21 variations, including a limited edition with Hideo Gear. The optical line favours the Bluelight technology by using anti-blue light glasses: Razor Gear Solid, Razor Gear Light, DD Gear and Hideo Gear models. The DD Gear line is focused on the aesthetics by showing profiled acetate shells and camouflages pattern. A two sunglasses range completes the collection, which is available on mgsv-jfrey.com and at the beginning of September 2015 on amazon.com.

Eyeglasses Museum celebrates 25th anniversary

Luca Marinello, Vista Eyewear Commercial Manager

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| Issue #21 | July 1st 2015

Maui Jim has added to its list of ambassadors professional golfer Miguel Angel Jimenez, who holds the record for being the oldest winner of the European Tour (he won the Spanish Open in May 2014 when he was 50 years and 133 days old). He achieved the same record in December 2013, when he won the Hong Kong Open for the fourth time. Jimenez has also taken part in four Ryder Cups. The Spanish champion chose Sugarbeach, Frigate and Mavericks, the most classic aviator model by Maui Jim.

I. Jeffrey O. Gustafson. Licensed under CC BY-SA 3.0 via Wikimedia Commons.

Turn over

As part of a business programme, co-ordinated by Susan L. Holak and Dr. Alan Zimmermann, both of the College of Staten Island, Michael C. Ferrara, Ceo & Executive Chairman of Adlens, was invited to speak at the Dublin Institute of Technology to provide advice to students on how to take a small business international. Ferrara spoke in depth to both graduate and postgraduate students about how understanding the needs of customers is pivotal to the successful growth of a business. He also stressed the importance of innovation and culture, with a need for a constant evolution of unique technology that pushes boundaries to be driven by a passionate, visionary and honest team that places customer focus at the heart of their work ethic.

Adlens Ceo at Dublin Institute of Technology

Ross Brownlee CEO Hilco VisionSara Ferrero CEO ValextraSteven E. Rendle President & COO Vf CorporationArnaldo Sala Operations & Development Director Vision GroupSimon Seshadri Vice President, North America Marketing CooperVision

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Silhouette was chosen to take part in Austrian Design Explosion, the exhibition at the Museo della Triennale in Milan, through 5 July. Key examples of Austrian technology, design, architecture, fashion, music, cinema and art are displayed at the exhibition. The works on display include Wadi by Helioz, a solar-powered device for disinfecting water, the KTM Freeride E 2015 (the world’s first totally electric enduro motorbike), Vello, a folding bicycle, an airplane engine by BRP-Powertrain, along with classics like the Thonet n° 14 chair created by Helmut Lang, and Sachertorte.

Silhouette at Triennale in Milan

Miguel Angel Jimenez new ambassador for Maui Jim

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Opening in November at Shanghai, Oenotria Plaza is the first furniture and furnishings showroom and business platform dedicated to about twenty Italian companies with a small or medium size but an excellent quality. These synergic companies offer complete furnishing solutions and have been selected on the basis of such criteria as original design, creative ability, use of traditional materials and manufacturing techniques and, primarily, 100% Italian quality. The showroom is on 2 of the 4 floors – one dedicated to classic and the other to modern furniture – of a building that is completely devoted to Made in Italy top quality brands.

During Milano Moda Uomo, Giorgio Armani hosted Facetasm’s fashion show at the Armani/Teatro. Created in 2007 by Hiromichi Ochiai, Facetasm is a Japanese brand that combines pop culture and tailoring. Streetwear-inspired avant-garde silhouettes are a feature of apparel that is a perfect concentrate of Japanese urban style. “I am very happy to continue to support the designers of the future for the ninth season in a row. I like discovering new talents and keep an eye on the international scene. I wish Facetasm, the designer chosen on this occasion, a brilliant future full of satisfaction”, said Giorgio Armani.

Design, fashion & lifestyle | Issue #21 | July 1st 2015

From Monday, 29 June through Friday, 3 July, the Lluís Companys Olympic Stadium will host the sixteenth edition of 080 Barcelona Fashion, the event that showcases the spring/summer 2016 collections by Spanish brands and designers in Barcelona. The decision to use such an important and symbolic space in the Catalan city is linked to the purpose pursued by the event, which is to be established at international level. Now at its sixteenth edition, 080 Barcelona Fashion is a consolidated and well-known event outside national borders.

Fashion captivates Montjuïc Olympic Stadium

Armani supports designers of the future

Italian Lifestyle reaches Shanghai

The Japanese fashion manufacturer Art Print Japan will be decorating its fabrics with some of the countless subjects used for the decorative papers by Italian company Tassotti. The fabrics will be used mainly for drapes, cushions, sofas and other furnishings distributed by Art Print Japan in Japan as well as South Korea, Singapore and Malaysia. The patterns chosen include Remondini patterns reinterpreted by Tassotti. The new Tassotti Italia-Art Print Japan collection will be presented during the International Forum in Tokyo.

Japan calls, Italy answers

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