global phone numbers: taking your app around the world

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Global Phone Numbers: Taking your App Around the World

LISA WEITEKAMP, ASSOCIATE PRODUCT MANAGER, TWILIO

Wednesday, September 25, 13

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Hi. I’m Lisa.I <3 Twilio Phone Numbers.


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Phone NumbersTeam

Inventory Management

Quality Management

Phone Number APIs


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By 2030, the global middle class will more than double in size.1

This is 200% spending growth spending in the next decade alone.2

1. Sargent, Ben "Language Spark Business Success" 5 Dec. 2012 (http://vimeo.com/55103353)2. Court, David and Narasimhan, Laxman "Capturing the World’s Emerging Class" 10 Jul. 2010 (http://www.mckinsey.com/insights/consumer_and_retail/capturing_the_worlds_emerging_middle_class)


http://vimeo.com/55103353

http://vimeo.com/55103353

http://www.mckinsey.com/insights/consumer_and_retail/capturing_the_worlds_emerging_middle_class

http://www.mckinsey.com/insights/consumer_and_retail/capturing_the_worlds_emerging_middle_class

#TWILIOCON0 200 400 600 800 1000 1200

Baidu Tencent

Glam Media Apple

Amazon.com Wikipedia

Yahoo! Facebook Microsoft

Google

US Visitors International Visitors

81% of Visitors to the top 10 global Internet Properties are from outside the US

1. Meeker, Mary and Wu, Liang "2013 Internet Trends" 29 May 2013 (http://www.kpcb.com/insights/2013-internet-trends)

#TWILIOCONWednesday, September 25, 13

http://www.kpcb.com/insights/2013-internet-trends

http://www.kpcb.com/insights/2013-internet-trends

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Not only is the future global in nature... so is the present.


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Agenda

•Phone number formatting

•Phone number types and uses globally

• International Number Taboos

•Global Twilio features


WHY ARE PHONE NUMBERS HARD?

Image courtesy of: http://atomictoasters.com/2010/12/startup-human-technology/


http://atomictoasters.com/2010/12/startup-human-technology/


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+1 347 222 1111+39 042 2222 1111

+682 4 2211


#TWILIOCON

+1 347 222 1111+39 042 2222 1111

+682 4 2211682139


#TWILIOCON

+1 347 222 1111+39 042 2222 1111

+682 4 22114347

042


#TWILIOCON

+1 347 222 1111+39 042 2222 1111

+682 4 22112211222 1111

2222 1111


Geographic or Local Phone Numbers

National Phone Numbers

Mobile Phone Numbers

Toll Free Phone Numbers

Short Codes


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If locality matters...


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If locality matters...

Geographic Phone Numbers(aka Local or Landline)


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If cost to the caller matters...


#TWILIOCON


Geographic Phone Numbers


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Toll free Phone Numbers


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Toll free Phone Numbers

National Phone Numbers


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If messages matter...


#TWILIOCON




#TWILIOCON




Short Codes


#TWILIOCON

+1 415 742 1915


#TWILIOCON

+1 415 742 1915+1


#TWILIOCON

+1 415 742 1915+1 415


#TWILIOCON

+1 415 742 1915+44 20 3475 2759


#TWILIOCON

+1 415 742 1915+44 20 3475 2759+44


#TWILIOCON

+1 415 742 1915+44 20 3475 2759+44 20


#TWILIOCON

+1 415 742 1915+44 20 3475 2759+44 800 808 5156


#TWILIOCON

+1 415 742 1915+44 20 3475 2759+44 800 808 5156+44


#TWILIOCON

+1 415 742 1915+44 20 3475 2759+44 800 808 5156+44 800


#TWILIOCON

+1 415 742 1915

+44 77 77 777 777

+44 20 3475 2759+44 800 808 5156


#TWILIOCON

+1 415 742 1915

+44 77 77 777 777

+44 20 3475 2759+44 800 808 5156+44


#TWILIOCON

+1 415 742 1915

+44 77 77 777 777

+44 20 3475 2759+44 800 808 5156+44 7


#TWILIOCON

+1 415 742 1915

+44 77 77 777 777

+44 20 3475 2759+44 800 808 5156+44 77


#TWILIOCON

+1 415 742 1915

+44 77 77 777 777

+44 20 3475 2759

+33 9 75 18 35 11

+44 800 808 5156


#TWILIOCON

+1 415 742 1915

+44 77 77 777 777

+44 20 3475 2759

+33 9 75 18 35 11

+44 800 808 5156

+33


#TWILIOCON

+1 415 742 1915

+44 77 77 777 777

+44 20 3475 2759

+33 9 75 18 35 11

+44 800 808 5156

+33 9


#TWILIOCON

713 417


SO HOW DOES TWILIO HELP?

Image courtesy of: http://atomictoasters.com/2010/12/startup-human-technology/




#TWILIOCONWednesday, September 25, 13

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<Say>Supports 26 dialects which covers 79% of the world’s online population.1

1. Sargent, Benjamin "ROI Lifts the Long Tail of Languages in 2012" 26 Jun. 2012 (http://www.commonsenseadvisory.com/abstractview.aspx?articleid=2899)

</Say>Wednesday, September 25, 13

http://www.commonsenseadvisory.com/abstractview.aspx?articleid=2899

http://www.commonsenseadvisory.com/abstractview.aspx?articleid=2899

#TWILIOCON

“The buck does funny things when does are present.”

$item = preg_replace(‘/does/’, ‘doze’, $item);

Pronunciation > Correct spelling


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<Play> + <Say> + <Pause> = Win!


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GSM-7 and UCS2 character sets

Support for 100% of existing written scripts.

SMS Character Encoding


Oregon

Virginia

Sao Paulo

Dublin

Tokyo

Singapore

GLOBAL LOW LATENCY


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Consumers are aware of number types and you should be too.

When selecting a number, avoid local cultural taboos.

Twilio is here to help you!


QUESTIONS?


@[email protected]

<Say language=en>Thank You!</Say><Say language=fr-‐FR>Mercí!</Say><Say language=sv-‐SE>Tak!</Say


mailto:[email protected]

mailto:[email protected]

global phone numbers: taking your app around the world

Technology