global mobile
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No doubt about it: mobile is an exciting, rapidly evolving technology. There's a lot of talk about what features will be supported next, what new technologies will emerge. But in the midst of our obsession with the latest and greatest, mobile is already changing lives around the world. If you want to see the true potential of mobile, don't look to Silicon Valley; look to the developing world. Presented 2-16-2013 at Snow*Mobile in Madison, WI.TRANSCRIPT
Global MobileSnow*Mobile / 02-16-2013 / @tkadlec
1. First personal mass media2. Permanently carried3. Always on4. Built-in payment mechanism5. Available at the point of inspiration6. Most accurate audience measurement7. Captures the social context8. Allows for augmented reality9. Provides a digital interface to the world
“A developing country, also called a less-developed country (LDC), is a nation with a low living standard, undeveloped industrial base, and low Human Development Index (HDI) relative to other countries.”
–Wikipedia
http://bit.ly/WUzjc0
http://flic.kr/p/5Q5fr6
Kenya
HaitiNigeria
India
Senegal
Egypt
1. Inclusive financial services2. Empowerment of the poor3. Empowerment of women
1. Inclusive financial services2. Empowerment of the poor3. Empowerment of women
http://flic.kr/p/8TKaiJ
> $1 million to 6,000 people
1. Sporadic income streams
2. Access to banks
19 millionin 5 years
70%
1. Inclusive financial services2. Empowerment of the poor3. Empowerment of women
1. Inclusive financial services2. Empowerment of the poor3. Empowerment of women
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"The mobile phone is the cause of all evils in our society, including increasing love affairs and the incidents of elopement".
http://flic.kr/p/5aPzCj
80% reported being connected to friends and family
58% said it would be useful in an emergency
93% reported that mobile phones made them feel safer
41% reported increase income
85% reported increased independence
“Before I had a mobile phone it was very difficult to know what was happening with my relatives in the village… my husband could only give me permission twice a year to visit them… now I feel closer to them since I can talk to them…”
—Woman, Uganda
http://bit.ly/x2c047
“I will ensure that my kids get proper education. They will be able to get jobs, have better money. They will not suffer.”
—Woman, north India
Now what?
Mobile technology is an incredible weapon...
...and we’re the oneswho can wield it.
