global mobile advertising technology - boosting social … · 2019. 12. 23. · targeted mobile...

Case Study BOOSTING SOCIAL SUPPLY & DEMAND FOR YEAY [email protected] YEAY sought to convert acve new buyers and sellers across three main European markets. Seng strict benchmarks for downstream engagement, the developer partnered with Tapca to launch targeted mobile campaigns on Facebook ® , Instagram, and Audience Network. THE TAPTICA APPROACH To reach YEAY’s target audience of unique buyers and sellers, Tapca broke down their social strategy with two separate campaigns. The campaigns then featured their own designated ad creave and targeng strategies, all personalized to maximize engagement from each segment. OBJECTIVES Taptica rocks our social advertising. For both buyers and sellers, we’re getting great volume and fantastic video engagement long after the install. – Olof Larsson, Marketing Manager at YEAY YEAY is the hit mobile shopping app that makes buying and selling fun. Show oﬀ your unique style with videos that bring your gear to life, and discover the hoest goods from members and brands around the world.

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Page 1: Global Mobile Advertising Technology - BOOSTING SOCIAL … · 2019. 12. 23. · targeted mobile campaigns on Facebook ... YEAY is the hit mobile shopping app that makes buying and

Case Study

BOOSTING SOCIAL SUPPLY & DEMAND

FOR YEAY

[email protected]

YEAY sought to convert active new buyers and sellers across three main European markets. Setting strict benchmarks for downstream engagement, the developer partnered with Taptica to launch targeted mobile campaigns on Facebook®, Instagram, and Audience Network.

THE TAPTICA APPROACHTo reach YEAY’s target audience of unique buyers and sellers, Taptica broke down their social strategy with two separate campaigns. The campaigns then featured their own designated ad creative and targeting strategies, all personalized to maximize engagement from each segment.

OBJECTIVES

Taptica rocks our social advertising. For both buyers and sellers, we’re getting great volume and fantastic video engagement long after the install.

– Olof Larsson, Marketing Manager at YEAY

YEAY is the hit mobile shopping app that makes buying and selling fun. Show off your unique style with videos that bring your gear to life, and discover the hottest goods from members and brands around the world.

Page 2: Global Mobile Advertising Technology - BOOSTING SOCIAL … · 2019. 12. 23. · targeted mobile campaigns on Facebook ... YEAY is the hit mobile shopping app that makes buying and

RESULTSYEAY’s social campaigns drove exceptionally high quality user acquisition, with retargeting and UA striking an ideal balance of quality and scale that consistently outperformed their benchmarks:

Seller campaigns for example, focused on users that would continue past the initial signup and go on to create engaging product videos, while buyer campaigns honed in on those that were most likely to view videos, read item details, and follow new sellers. By applying event tracking data to optimize further down the conversion funnel, Taptica was able to beat the developer’s engagement benchmarks up to 312%.

Taptica also ran supplementary retargeting campaigns with great success in boosting downstream engagement. Remarketing quickly outpaced UA initiatives with up to 26X higher engagement rates and 6X lower spend.

Video Create goals exceeded by

312%

Seller Follow targets beat by 168%

Signup objectives topped by 153%

[email protected]

Facebook® is a registered trademark of Facebook Inc.

App Install Campaigns

Video Favorite Rate: Control 26X Higher

Retargeting Campaigns

Video Create Rate: Control 12X Higher

Seller Follow Rate: Control 4X Higher

Total Spend: Control