global marketing
DESCRIPTION
TRANSCRIPT
©2011 Pearson Education, Inc.
The Strategic/Consultative Selling Model
14-1
©2011 Pearson Education, Inc.
The Presentation Plan
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Approach
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Presentation
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Demonstration
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Negotiation
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Close
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Servicing the Sale
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Sales Force Nationality
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Expatriates
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Host Country Nationals
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Third Country Nationals
©2011 Pearson Education, Inc.
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