global manager: what type are you? emgt 370 jack chang 2/28/09

Global Manager: What Type are You?

EMGT 370

Jack Chang

2/28/09

Types of ManagerAgenda

Business Manager: Strategist + Architect + Coordinator Country Manager: Sensor + Builder + Contributor Functional Manager: Scanner + Cross-Pollinator + Champion Corporate Manager: Leader + Talent Scout + Developer

Title/Author/Year: What Is a Global Manager? by Christopher A. Bartlett and Sumantra Ghoshal; 1992Source: http://www.business.uiuc.edu/aguilera/Teaching/Bartlett%20Ghoshal%20What%20is%20a%20global%20manager%202003.pdf

Type 1: Business ManagerOverview

Objective: To further the company’s global scale efficiency and competitiveness.

Requirements:– Perspective to recognize opportunities and risks

across national and functional boundaries– Skills to coordinate activities and link capabilities

across barriers– Ability to capture the full benefit of integrated

world operations


Type 1: Business ManagerRoles: Strategist + Architect + Coordinator

Strategist for the organization Architect of the world wise asset and

resource configuration Coordinator of transactions across national

borders.


Type 2: Country ManagerOverview

Objective: To achieve global-scale efficiency and competitiveness.

Requirements:– Be sensitive and response to local market.– Meet local customer needs– Satisfy host government’s requirements– Defend company’s market positions against local

and external competitors.


Type 2: Country ManagerRoles: Sensor + Builder + Contributor

Sensor and interpreter of local opportunities and threats

Builder of local resources and capabilities Contributor to and active participant in global

strategy


Type 3: Functional ManagerOverview

Goal: Learning to create and spread innovation

Requirements:– Transfer specialized knowledge– Connect scarce resources and capabilities across

national borders


Type 3: Functional ManagerRoles: Scanner + Cross-Pollinator + Champion

Scanner for specialized information worldwide

Cross-pollinator for leading-edge knowledge and best practice

Champion of innovations that may offer global opportunities and applications.


Type 4: Corporate ManagerOverview

Objective: Focus on intense interchanges and subtle negotiation requirements

Requirements:– Integrate various levels of responsibilities.– Balance negotiations among the three

(business, country, functional).– Promote strong managerial specialists to translate

company strategy into effective operations around the world.


Type 4: Corporate ManagerRoles: Leader + Talent Scout + Developer

Leadership role for the company for corporate decisions.

Talent scout and developer to identify and develop talented business, country, and functional managers.

Ability to provide opportunities that allow business, country, and managerial managers to handle negotiations in a world wide context


Types of ManagerConclusion

Business Manager: Strategist + Architect + Coordinator Country Manager: Sensor + Builder + Contributor Functional Manager: Scanner + Cross-Pollinator + Champion Corporate Manager: Leader + Talent Scout + Developer


global manager: what type are you? emgt 370 jack chang 2/28/09

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