© 2008 SDL International. Company Confidential. Forward-looking information is based upon multipleassumptions and uncertainties and does not necessarily represent the company’s outlook.

Andrew ThomasGIM Evangelist

Global Information Management

We help corporations drive global revenues and reduce costs by providing the software and services to deliver

global content

We call this Global Information Management (GIM)

Our Mission

Global Information Management

An essential business strategy for increasing global profits

Involves complex processes and information flows

• Crossing divisional, organizational, cultural and geographical boundaries

Requires the application of people, processes and technology

• Achieve “author once, translate once, use many” throughout the entire global content lifecycle

SDL is the market leader in helping companies solve their Global Information Management problems

SDL

Publicly traded company with $250m annual revenues

Over 2000 employees in 50 offices across 32 countries

Award-winning and profitable with long term financial stability

500+ Deployments of Enterprise Technologies

sdl.com sdltridion.com sdltrisoft.com lspzone.com translationzone.com click2translate.com freetranslation.com

Recognized leader in Global Information Management

41 of the 50 Biggest Global Brands*

*Interbrand, 2008

© 2008 SDL

Why Manage Global Information?

A Fierce Competitive World

Global trade is now de-factoFree-trade agreements and the internetGrowth in emerging or frontier markets

People are more demanding in their requirements

Immediacy is all around usEverything is faster in a non-stop worldTechnology is accelerating life

Internet expansion fuels digital content growth

E-businessInformation publicationsOnline support databases

Language is key to succeeding in today’s global markets

BUT – Coordinating the simultaneous delivery of information in multiple languages is complex

Localised content in local language meeting local culturesAlthough 90% of content has a global audience, only 10% is presented in the local language

The World is Changing

© 2008 SDL

How to Manage Global Information?

© 2008 SDL

Strategy #1:

Create Consistent Content

Authoring in Today’s Global Business

Content today is global content, from the startNot only English native speakers live in the US for example

Content is provided through the internet so anyone can read itSome of that content is also translated

Content is often written by non-native speakers

SDL Global Authoring Management System

© 2008 SDL

Strategy #2:

Structure Content for Your Global Audiences

Content Management

Web Content ManagementImplement a data personalization strategy that is language-awareAllow business owners to contribute content easily and directlyManage content across multiple sites in any format, including mobile

Component Content ManagementMaximize reuse by structuring content into smaller stand-alone topicsSeparate content from format to simplify writing processSingle-source content to automate multi-channel publishing

Persuade New Customers

“When I’m selling to you, I’ll speak your language, when I buy from you, müssen Sie Deutsch sprechen”

Willy Brandt

Customers demand personalized communicationCustomers want relevant, personalized informationCustomers want to be persuaded!!

To persuade customers, you need:Translated content…that is locally relevant…and specific to the culture of your target audience

Building blocks architecture

BluePrinting

Efficient language reuse

Inform Existing Customers

Technical Information Drives RevenuePeople buy based on access to technical informationProduct and Technical Information is critical Global Technical Information must be available for new market

launches

Technical Information Creates Loyalty and Customer Satisfaction

Technical content is part of the productBuyers, customers and partners consume technical information On-demand access to technical information

Technical Information can affect costsUnavailable technical information can lead to high call center costs and products returns or ordering of wrong parts

GlobalAudiences

Building blocks architecture

Publication Object=> output

Master Document (e.g. DITA Maps)=> assemblage/ structure

Components(e.g. Topics, illustrations...)=> content

Publishing format

BaselineContextVariable definition

Layout template

tt

Thirdedition

Firstedition

Secondedition

Baselines

V1

V2

EN

DE

EN

Target languages (eg FR)

Released

Released

ReviewedReleased

DETo be translated

updated block

non modified block

Pre-Translation of non modified blocksIn Context of the module!

Efficient language reuse

© 2008 SDL

Strategy #3:

Centralize Linguistic Data

Evolving Localization Strategy

User ManualsUser InterfacePackaging

ContentStore

R&D

Knowledge BasesFAQ’sService Bulletins

ContentStore

Service &

SupportWebsitesProduct CollateralPromotions

ContentStore

Sales & Marketing

User ManualsUser InterfacePackaging

ContentStore

R&D

Head Office

FrenchGermanPortugueseSpanish

TM

Agency

FrenchGermanItalianSpanish

TM

Agency

JapaneseChineseKorean

TM

Agency

CzechHungarianRussian

TM

Agency

Spanish LABrazilianPortuguese

TM

Agency

German

TM

Agency

WebsitesProduct CollateralPromotions

ContentStore

Sales & Marketing

German Office

WebsitesProduct CollateralPromotions

ContentStore

Sales & Marketing

French Office

French

TM

Agency

Issues with this Fragmented Approach

Lack of translated content reuseIncreased cost of localization as content is retranslatedInconsistent terminologies usedManual / error prone processIncrease in resources required to manage the processContent not up to date, out of step and inconsistent Devalued brandingTime-to-market delaysPoor customer experience

Result: High Costs and Reduced Efficiency

Centralization of Language Assets

Translation Management System

Translation MemoryTranslation Memory

Terminology DatabaseTerminology Database

Languages RulesLanguages Rules

Business RulesBusiness Rules

DictionariesDictionaries

Global Authoring Global Authoring

Sales CollateralSales Collateral

WebsiteWebsite

PromotionsPromotions

Sales &Marketing

Content

LabellingLabelling

User InterfacesUser Interfaces

User DocumentationUser Documentation

Content

Research &Development

Bill of MaterialsBill of Materials

Custom DocumentsCustom Documents

Compliance InfoCompliance Info

Operations &Manufacturing

Content

Knowledge BasesKnowledge Bases

Website FAQsWebsite FAQs

Service BulletinsService Bulletins

Service &Support

Content

Cost Savings

Illustration of the value of leveraging translation memory across multiple business units

Demonstrates that:1.Translation content

can be leveraged across the organization

2.Centralized and automated TMs through SDL TMS ensure effective reuse of translated data and maximum cost savings

Evolution of TM Leveraging - Business Unit 1

24%

42%

71%89%

0%

20%

40%

60%

80%

100%

1

2003 2004 2005 2006

Evolution of TM Leveraging - Business Unit 1

24%

42%

71%89%

0%

20%

40%

60%

80%

100%

1

2003 2004 2005 2006

Evolution of TM Leveraging - Business Unit 2

47%

61%

0%10%20%30%40%50%60%70%

1

2005 2006

Evolution of TM Leveraging - Business Unit 2

47%

61%

0%10%20%30%40%50%60%70%

1

2005 2006

© 2008 SDL

Strategy #4:

Standardize Translation Process

Define Organizational Process

Organizational structures to model company hierarchies

Organise by departments, business units, etc.Share localization assets

Control user accessDefine roles

Workflow stepsActivitiesUser interface

Extend access to external agencies

Streamline Project Management

Tracks all projects and sub-projectsAbility to build translation jobs and tasks into projectsScheduling to specify date for key project milestonesIntegration with outlook to drive reminders (email and calendars)Management views show status of projects

TM TM TM

TM TM

TMTM

Head Office

FrenchGermanPortugueseSpanish

FrenchGermanItalianSpanish

JapaneseChineseKorean

CzechHungarianRussian

Spanish LABrazilianPortuguese

Centralized Localization Process

ContentStore

R&D

ContentStore

Service &

SupportContentStore

Sales & Marketing

ContentStore

R&D

AgencyAgency Agency Agency Agency

ContentStore

Sales & Marketing

German Office

German

Agency

ContentStore

Sales & Marketing

French Office

French

Agency

GlobalInformationManagement

© 2008 SDL

Strategy #5:

Automate, Automate, Automate

Manual Workflow (Before)

Automated Workflow (After)

Automate Reporting

Automatic calculation of job costs

Uses pre-defined vendor ratesBanding costs Formula based pricing for management pricing

Real time reportingTrack costs by language and projectTrack all levels of content reuse – 100%, fuzzy, etc.Report across projects – by vendor, by language, etc.

End Results

Global Business is a realitySupporting global business has significant challenges

SDL helps many of the world’s leading brands to…

Reduce Time-to-market• Beat competitors to market and win market share• Gain competitive advantage through rapid deployment of

information across target global markets• Increase productivity and control costs

Enhance Customer Experience• Stimulate loyalty across geographical markets by communicating

in the language of your customer• Retain your customers and maintain market share

Ensure Consistent Branding• Maintain a consistent brand whilst respecting cultural nuance • Deliver a seamless global experience across all communications• Drive shareholder value