global handiwork
TRANSCRIPT
8/4/2019 Global Handiwork
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Project
On
E-Commerce
Global-handiworks.com
Submitted To:
Prof. Ghulam Yasin
Submitted By:
M-Umar 462
M-Wakas 465
Umer Raza 484
Awais Saeed 486
Arslan Abbas 490
Class/semester:
B.com. (Hons.) 8th semester
Section “E” (M)
Hailey College Of Commerce
University of the Punjab
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Globalhandiworks.com
Introduction of the company :
Global-handiworks are an online startup company positioning itself to become the market
leader in offering online products of cottage industry to the local and global market. It aims at
promoting culture of Pakistan worldwide. The company offers business to business solutions for
non-perishable goods to international merchants of 7 countries that are:
➢ Canada
➢ Europe
➢ England
➢ U.A.E
➢ U.S.A
➢ Australia
➢ Sweden
The Company also provides business to consumer solutions with in the geographical boundaries
of Pakistan .Global-handiworks.com positions itself for rapid growth and intends to create entry
barriers for possible future competition by creating a new service category in Pakistan and
utilizing first mover advantage.
Vision statement:
“To promote culture of Pakistan and reduce poverty in the country.”
Mission statement:
To reduce poverty, we will provide a platform for creativity and benefit small producers at the
back end. We could do so by providing them more profit that they earn from traditional brick
and brick business. Furthermore, we could help preserve our rich culture with the cooperation of
the local families by extending our operations to the international market.
Structure of Global - handiworks .com:
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✔ Limited local business to consumer solution.
✔ Offers business to business solution in 7 countries internationally.
✔ We will place a catalogue list on our website.
✔ Some products have customization option for premium members.
✔ Upon trinkets there is limit on placing orders.
✔ Free delivery locally.
✔ Delivery charges globally.
✔ Transaction through. PayPal system.
✔ We will conduct market survey to find our labor force.
List of products offered by the company
Woolen items :
➢ Carpets
➢ Shawls
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➢ Scarf
➢ Khais
Jewelry items:
• Stone jewelry
➢ Earrings and pendants
➢ Dough jewelry
➢ Rings
➢ Bracelets
• Glass jewelry
➢ The famous Hyderabad bangles
➢ Handmade bangles
➢ Glass bangles
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Clothing:
• Embroidery dresses
➢ Needle work
➢ Mukesh
➢ Sheesha work
➢ Karoshia
➢ tarkashi
➢ sindhi embroidery
Fabric:
➢ Khadar
➢ Chunri
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➢ Boski
➢ Susi
➢ Karandi
➢ Jute
➢ ajrak
Interiors:
➢ Ceramics pottery
➢ Jute wall hanging
➢ Stone Jewelry boxes
Wooden items
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➢ Jwellery boxes
➢ Decoration pieces
➢ Frames
➢ hookah
➢ ash tray
➢ surahi
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Glass:
➢ Paintings
➢ Calligraphy
➢ History paintings
➢ Rally
➢ Leather
➢ Vases
House hold requirements:
➢ Bed set
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➢ Pot holder and oven gloves
➢ Table mats
➢ Tea trolley
➢ Cushions
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Individual:
➢ Kurtas
➢ Bags
➢ Wallets
➢ Shoes
➢ Mobile charms
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Elements of Global-handiworks .com
1. Value proposition:
➢ Uniqueness
➢ Saving of cognitive energy.
➢ Convenience.
➢ On hand inventory.
➢ Customization.
➢ Moderate prices.
Online business of cottage industry offers uniqueness of products. It is the representation of the
Pakistan’s culture and its promotion. Furthermore, it saves cognitive energy as the website
serves both locally and globally. It is a source of convenience for customers as it is working
online and inventory is on hand so it never runs out of stock. The business offers customization
to premium members and the products are offered at affordable prices
1. Revenue model:
Our business generates its revenue through sales of these products in addition to sales there is
subscription model for the premium members for exclusive styles.
2. Market opportunities :
Our business model is:
• Business to business model
• Business to consumers model
We are basically targeting female segments especially household wives and teenagers. In b2b we
are offering our products to the companies such as those that organize some events relating to
the culture of different countries and interior decorators.
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1. Competitive environment :
As there are other Asian countries whose culture is similar to ours and other internationally
established cottage industry e-businesses which offer their cottage products online they can give
us direct competition in this field. Most of these e-businesses have extended their operations to
various major countries and also give information about their cottage industry products. They
can affect our sales while dealing in international market.e.g.
• http://www.cottageindustries.co.in/products/index.php
• http://www.the-cottage-industry.com/#/products/big-bloom
• http://www.cottageindustries.biz/index.html
Some businesses though operating internationally can affect our future sales by offering
standardized quality controlled industrial products which operate on the large scale and use latest
technology. They take less production time and people are more likely to buy branded things.
They offer indirect competition.
1. Competitive advantage
Our sources of competitive advantages are differentiation and moderate prices. Our products are
purely hand made and they depict our rich Pakistani culture. Further there are products which are
the specialties of cities e.g. Khaddar, Ajar, Changairian, Hookahs est. furthermore, we also have
first mover advantage as their in no such Pakistan based e-tailor dealing in cottage industry
products.
2. Market strategy :
We have adopted several market strategies for the promotion of our business:
P.P.C:
It is known as pay per click campaign through which we are able to promote our businessthrough advertisement and banners.
Benefits of this strategy are:
• Increased revenue
• Instant result
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• We can only pay when someone clicks on any website.
Email marketing
It is a form of strategy through which we promote our products by sending emails. Email
marketing is often referred to as a form of direct marketing since it does not involve traditional
marketing channels such as television and print media.
Email marketing is usually initiated to enhance the
• relationship with current customer to make immediate sales to them
• To acquire potential customers.
Advertising on social networking:
In order to promote our products we display our advertisements on social networks
• We can create page on face book, my space, twitter e.t.c to promote our cottage industry
website
• We can make blogs
• We can place advertisement on news papers, poster, and magazines.
• On commencement we could offer different discount packages on special occasions such
as weddings, Eid etc.
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1. Organizational development:
Once our business is established and our customer base has increased then:
• there would be separate departments dealing with the sales delivery of products,
procurement of the products, insurance of the product ,marketing ,finance and other
functional areas, quality department would also be established
• They would be an increase in number of our retail stores.
• Numbers of producers can be increased.
1. Management teams:
• We have a team of experienced professionals.
• We hire the people who like the people.
• Teams are established who work on the implementation of market strategy.
• Our management team has the ability to handle the new situation.
• We have both knowledgeable and experienced employees who provide the true and
dense information and serve the customer in a pleasant way
• Globalhandiworks.com will have a staff of four personnel:
✔ Operational manger
✔ Marketing manager
✔ Website manager
✔ Administrative staff
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Financial analysis
➢ Projected profit and loss:
Sales 1230000
Operating expenses:
Website development 346,000
staff 190,000
Capital expenditures 150,000
Other expenses:
Electricity
Consulting expenses
Computers e.tc
185000
marketing 10,000
Total operating expenses 881,000
Operating income 349,000
Non operating income 26,100
Profit before taxes 322,900
Taxes (10%) 32,290
Net profit 290,610
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Projected
balance
sheet for 1year :
ASSETS YEAR1
Current Assets
Cash in bank Rs.1012710Account receivable 14040
Prepaid expenses 1500
Total Current Assets 1028250
fixed Assets
Caporal expenditure 810,000
0
Total fixed Assets 810,000Total Assets Rs.1,838,250
LIABILITIES AND CAPITAL YEAR 1
Current Liabilities
Accounts Payable Rs.40,140
Current Borrowing 0
Other Current Liabilities 0Subtotal Current Liabilities Rs.40,140
bank loan payable 100,000
Total Liabilities 1,040,140
Owners equity
Retained earnings –beginning 507,500
Retained Earnings-current 290,610
Total owners equity 798,110
Total Liabilities and Capital 1,838,250
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Opportunities:
•
Advancement of business.• Producers can increase easily.
• Can attract any market.
• Business could prove profitable over the long run.
• Capability of providing employment.
• Business could reduce poverty.
• Business could get government support.
• The manual skills of older generations can be utilized.
• Global brand name can be established.
Threats:
• Political effects.(change of government)
• Change in the trading policy.
• Packaging cost could increase.
• Terrorism.
• High tax rates.
• Unfortunate events (change in weather, natural disasters)