global economy and the impact on crane industry · 2019-01-25 · eric etchart, president,...

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Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013 Global economy and the impact on crane industry

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Page 2: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

About The Manitowoc Company, Inc.

2

• Founded in 1902

• Headquarters: Manitowoc, Wis.

• Two divisions

• Manitowoc Cranes

• Manitowoc Foodservice

• More than 10,000 employees worldwide

Page 3: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Manitowoc Cranes A technology and market leader

3

End markets

Energy-related

Infrastructure

Heavy construction

Bridges and highways

Commercial construction

High-density residential

Key strengths

Industry innovator

Leading global aftermarket service network

Global manufacturing near customers

Operational excellence

Page 4: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Manitowoc Cranes overview Global footprint

4

Americas headquarters Manitowoc, Wis. Shady Grove, Pa.

EMEA headquarters Ecully, France

China headquarters Shanghai, China

GAP headquarters Singapore

Page 5: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Global economies

Page 6: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Global economies United States

6

• One-legged recovery; oil and energy markets remain relatively healthy

• Reinvestment in fleets by dealers/rental companies after several flat years

• Tower crane market remains very tough

• Subtle recovery of crawler crane market

GMK6300L

NBT45

Page 7: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Global economies Canada

7

• Canada bright spot, fueled by oil industry, mining

• Optimistic outlook for 2013

• Well established sales channels and rental network

GUAY GMK6300L

TESSIER RT9130E

Page 8: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Global economies Latin America

8

• Fully harnessing its long-held potential

• Increased trading lanes with Asia (vs. North American trade lanes)

• Large projects in power, ports, oil and mining

• Brazil driving region; Chile and Colombia also strong

• Political stability key to future growth

Passo Fundo, Brazil

18000

Page 9: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Global economies Europe

9

• Very depressed outlook for short term; 2013 worse than 2012

• Germany/Scandinavia best markets

• Activity flattest in residential construction, but industrial soft too

• Government stimulus held back by uncertainty over Euro currency

• Purchasing larger machines to cover wider range of jobs

• Tower cranes down vs. mobile cranes, particularly

GMK6300L

MDT 368

Page 10: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Global economies China

10

• No more double digit growth in China

• More infrastructure needed

• Dominant domestic manufacturers

• Manufacturers need to produce cranes locally to participate in the market

• Joint venture is required by law to produce mobile cranes

Page 11: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Global economies Greater Asia-Pacific

11

• Overall strong crane market despite slowdown in Australia mining sector

• Preference for locally-built (across Asia)

• Need more education on benefits of service/maintenance

• Economic fortunes directly linked to Chinese economy

• Two Manitowoc factories: One in India, one in China

MC 475

31000

Page 12: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Changing competitive landscape Geography

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• China now world’s largest crane market

• Middle East, Africa, Latin America, Asia still growing in importance

• Europe still large (but less potential for growth)

• Large number of Chinese manufacturers with over capacity. Future consolidation?

• North America and Europe seeing slow infiltration of Chinese manufacturers

Page 13: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Changing competitive landscape Future design

13

• Customers want more capacity and reach, yet easier transport

• More modularity for flexible configuration, more commonality of parts across ranges

• More electronics to assist with controls, Crane Control System

• Use of composites and plastics in future designs to optimize weight

• Better testing and modeling (e.g. Product Verification Center) will create more reliable cranes

• CraneSTAR asset management system maximizes customer productivity and profitability by monitoring crane fleet information

Page 14: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013

Changing competitive landscapes Legislation

14

• Tier IV/Euro IIIB impacted product development, implications for used equipment

• Roading laws still vary widely country-to-country (state-to-state in the U.S.) Hard to design crane to suit all markets

• Still have punishing import tariffs in China, Brazil, India and other places. Need freer trade

• Increased focus on site safety, especially in developing markets

Page 15: Global economy and the impact on crane industry · 2019-01-25 · Eric Etchart, president, Manitowoc Cranes Crane Rental Association of Canada, Annual Conference May 31, 2013