global e commerce trends in the year 2014

2
Global E-Commerce Trends in the Year 2014 Once you have tapped into the world of electronic commerce, a customer is known as the ‘King’. Due to this reason, there has been a continual enrichment and evolvement in the e-commerce designs. The reason behind rapid enhancement in the web portals is to optimize the users’ experience and eventually grow sales. The online companies have begun to add chat to website and optimize navigation experience to make it more welcoming for the customers. The requirements and expectations of online customers have always changed with the time and to keep up with this, the ecommerce design methodologies have also been transformed. In the year 2013, we have seen several phases of development and enhancement in the e-commerce industry and a lot more is expected to be seen in the year 2014. Although there are several trends that are expected to be seen in the coming years, however, some of the most prominent trends will include: Enrichment of Designs A website design is one of the integral parts of business’ overall structure. If the design is not catchy to the eyes, it will definitely fail to get positive response from the customers and will result in the failure of a site. Nowadays, the websites are no more considered as a simple addition to the business plot. In fact, they have become an entire business venture packed within. This is why a highly responsive design is going to be necessary for all e-commerce websites. The lifestyle imagery, customized iconography, persistent navigational bars and endless scrolling are going to be the prominent features of e-commerce designs in the year 2014. Integration with Gadgets As we step into the new era, the reliance of people on mobile internet technology has become exceptionally high and by the end of year 2014, almost every person would be making use of a personal gadget to browse the

Upload: adam-methew

Post on 12-Apr-2017

135 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: Global e commerce trends in the year 2014

Global E-Commerce Trends in the Year 2014

Once you have tapped into the world of electronic commerce, a customer is known as the ‘King’. Due to this reason, there has been a continual enrichment and evolvement in the e-commerce designs. The reason behind rapid enhancement in the web portals is to optimize the users’ experience and eventually grow sales. The online companies have begun to add chat to website and optimize navigation experience to make it more welcoming for the customers. The requirements and expectations of online customers have always changed with the time and to keep up with this, the ecommerce design methodologies have also been transformed. In the year 2013, we have seen several phases of development and enhancement in the e-commerce industry and a lot more is expected to be seen in the year 2014. Although there are several trends that are expected to be seen in the coming years, however, some of the most prominent trends will include:

Enrichment of Designs

A website design is one of the integral parts of business’ overall structure. If the design is not catchy to the eyes, it will definitely fail to get positive response from the customers and will result in the failure of a site. Nowadays, the websites are no more considered as a simple addition to the business plot. In fact, they have become an entire business venture packed within. This is why a highly responsive design is going to be necessary for all e-commerce websites. The lifestyle imagery, customized iconography, persistent navigational bars and endless scrolling are going to be the prominent features of e-commerce designs in the year 2014.

Integration with Gadgets

As we step into the new era, the reliance of people on mobile internet technology has become exceptionally high and by the end of year 2014, almost every person would be making use of a personal gadget to browse the World Wide Web. The dependence of customers on gadgets is growing by leaps and bounds and this has made potential customers adopt the convention of searching anything anywhere. A responsive website design shrinks as well as stretches itself in accordance with the device, it is being opened on. The android phones, tablet PCs and many other mobile gadgets are going to be the most common means of net surfing and the websites will be optimized accordingly.

Customer Services

Page 2: Global e commerce trends in the year 2014

With its highly inspiring design, once a website has engrossed a potential customer, the next task is to be done by a proficient customer services team. Most of the traditional online business entrepreneurs are yet relying a lot on telephonic customer service system. Although it is one of the best ways of reaching out to the customers yet it can never replace the innumerable benefits offered by the website live support. In the year 2014, almost all the websites will comprise of real-time support to grab potential customers and to offer them optimized support services.

E-Marketing Methodology

Electronic marketing has evolved greatly over the recent past and is expected to change a lot in the forthcoming year. The marketing methodology in the year 2014 will see certain trends that will include popularity of e-mail marketing as a medium of directly approaching corporate customers. Apart from the Google Ads, the mobile applications will also be used as a potential medium of marketing since the smart phones are already, and are also going to be the most adored gadgets around. The apps offered by social networking websites such as Facebook, Twitter, LinkedIn etc. are also going be more popular as compared to websites in the coming year.