global e-business and collaboration: p&g (chap. 2)
TRANSCRIPT
資訊管理專題HotIssuesofInformationManagement
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1061IM4B03TLMXB4B(M0842)
Wed 8,9(15:10-17:00)B702
Min-Yuh Day戴敏育
Assistant Professor專任助理教授
Dept. of Information Management, Tamkang University淡江大學資訊管理學系
http://mail. tku.edu.tw/myday/2017-10-11
TamkangUniversity
Tamkang University
GlobalE-BusinessandCollaboration:P&G(Chap.2)
週次 (Week)日期 (Date)內容 (Subject/Topics)12017/09/20IntroductiontoCaseStudyforHotIssuesof
InformationManagement22017/09/27InformationSystemsinGlobalBusiness:UPS
(Chap.1)(pp.53-54)32017/10/04Mid-AutumnFestival(Dayoff)(中秋節)(放假一天)42017/10/11GlobalE-BusinessandCollaboration:P&G
(Chap.2)(pp.84-85)52017/10/18InformationSystems,Organization,andStrategy:
Starbucks(Chap.3)(pp.129-130)62017/10/25EthicalandSocialIssuesinInformationSystems:
Facebook(Chap.4)(pp.188-190)
課程大綱 (Syllabus)
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週次 (Week)日期 (Date)內容 (Subject/Topics)72017/11/01ITInfrastructureandEmergingTechnologies:
AmazonandCloudComputing(Chap.5)(pp.234-236)82017/11/08FoundationsofBusinessIntelligence:
IBMandBigData(Chap.6)(pp.261-262)92017/11/15MidtermReport(期中報告)102017/11/22MidtermExamWeek(期中考試週)112017/11/29Telecommunications,theInternet,andWireless
Technology:Google,Apple,andMicrosoft(Chap.7)(pp.318-320)
122017/12/06EnterpriseApplications:SummitandSAP(Chap.9)(pp.396-398)
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課程大綱 (Syllabus)
週次 日期 內容(Subject/Topics)132017/12/13E-commerce:Zagat (Chap.10)(pp.443-445)142017/12/20Enhancing Decision Making:Zynga
(Chap.12)(pp.512-514)152017/12/27BuildingInformationSystems:USAA
(Chap.13)(pp.547-548)162018/01/03FinalReportI(期末報告 I)172018/01/10FinalReportII(期末報告 II)182018/01/17FinalExamWeek (期末考試週)
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課程大綱 (Syllabus)
ManagementInformationSystems:ManagingtheDigitalFirm
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Organization,Management,and theNetworkedEnterprise
InformationTechnologyInfrastructure
KeySystemApplicationsfortheDigitalAge
Buildingand ManagingSystems
Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
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Chap.2GlobalE-Businessand
Collaboration:P&G
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CaseStudy:P&G(Chap.2)(pp.84-85)PilotingProcter&Gamblefrom
DecisionCockpits1.Whatmanagement,organization,andtechnologyissueshadtobeaddressedwhenimplementingBusinessSufficiency,BusinessSphere,andDecisionCockpits?
2.Howdidthesedecision-makingtoolschangethewaythecompanyranitsbusiness?Howeffectivearethey?Why?
3.HowarethesesystemsrelatedtoP&G’sbusinessstrategy?
7Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
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Management
Organization
Technology
InformationSystem
BusinessChallenges
BusinessSolutions
Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
OverviewofFundamentalMISConcepts
BusinessModel
9Source:AlexanderOsterwalder &YvesPigneur,BusinessModelGeneration:AHandbookforVisionaries,GameChangers,andChallengers,Wiley,2010.
KeyActivities
KeyResources
CustomerSegments
KeyPartners
CustomerRelationships
Channels
RevenueStreams
CostStructure
ValueProposition
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TheOrderFulfillmentProcess
10Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
APayrollTPS
11Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
HowManagementInformationSystemsObtainTheirDatafromtheOrganization’sTPS
12Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
Voyage-EstimatingDecisionSupportSystem
13Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
EnterpriseApplicationArchitecture
14Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
RequirementsforCollaboration
15Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
TheTime/SpaceCollaborationToolMatrix
16Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
TheInformationSystemsFunctioninBusiness
• Informationsystemsdepartment:– Formalorganizationalunitresponsibleforinformationtechnologyservices
– Oftenheadedbychiefinformationofficer(CIO)• Otherseniorpositionsincludechiefsecurityofficer(CSO),chiefknowledgeofficer(CKO),chiefprivacyofficer(CPO)
– Programmers– Systemsanalysts– Informationsystemsmanagers
17Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
TheInformationSystemsFunctioninBusiness
• Endusers– Representativesofotherdepartmentsforwhomapplicationsaredeveloped
– Increasingroleinsystemdesign,development
• ITGovernance:– StrategiesandpoliciesforusingITintheorganization– Decisionrights– Accountability– Organizationofinformationsystemsfunction• Centralized,decentralized,andsoon
18Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
DefinitionofBusinessModel
Abusinessmodeldescribestherationale of
howanorganizationcreates,delivers,andcaptures
value.
19Source:AlexanderOsterwalder &YvesPigneur,BusinessModelGeneration:AHandbookforVisionaries,GameChangers,andChallengers,Wiley,2010.
DefinitionofBusinessStrategy
Abusinessstrategyis
alongtermplanofactiondesignedtoachieve aparticulargoal
orsetofgoalsorobjectives.
20Source:(Ostenwalder,PigneurandTucci,2005)
Business
• “theactivityofprovidinggoodsandservicesinvolvingfinancial,commercialandindustrialaspects.”(WordNet2.0)
21Source:(Ostenwalder,PigneurandTucci,2005)
Model
• “asimplifieddescriptionandrepresentationofacomplexentityorprocess.”(WordNet2.0)
22Source:(Ostenwalder,PigneurandTucci,2005)
BusinessModel• Abusinessmodelisaconceptualtoolcontainingasetofobjects,conceptsandtheirrelationshipswiththeobjectivetoexpressthebusinesslogicofaspecificfirm.
• Thereforewemustconsiderwhichconceptsandrelationshipsallowasimplifieddescriptionandrepresentationofwhatvalueisprovidedtocustomers,howthisisdoneandwithwhichfinancialconsequences.
2323Source:(Ostenwalder,PigneurandTucci,2005)
BusinessModelConceptHierarchy
2424Source:(Ostenwalder,PigneurandTucci,2005)
BusinessModelvs.BusinessProcessModel
• BusinessModel– aviewofthefirm'slogicforcreatingandcommercializingvalue
• Businessprocessmodel– howabusinesscaseisimplementedinprocesses
25Source:(Ostenwalder,PigneurandTucci,2005)
BusinessModelvs.Strategy
• BusinessModels– asystemthatshowshowthepiecesofabusinessfittogether.
– anabstractionofafirm'sstrategy
• Strategy– includescompetition
26Source:(Ostenwalder,PigneurandTucci,2005)
ImplementingBusinessModels
2727Source:(Ostenwalder,PigneurandTucci,2005)
TheBusinessModel'sPlaceintheFirm
2828Source:(Ostenwalder,PigneurandTucci,2005)
NineBusinessModelBuildingBlocks
2929Source:(Ostenwalder,PigneurandTucci,2005)
Planning,ChangingandImplementingBusinessModels
30Source:(Ostenwalder,PigneurandTucci,2005)
BusinessStrategyandInformationSystemsAlignment
31Source:(Ostenwalder,PigneurandTucci,2005)
BusinessandIT/ISAlignment
32Source:(Ostenwalder,PigneurandTucci,2005)
InfrastructureAlignment
33Source:(Ostenwalder,PigneurandTucci,2005)
CaseStudy:Starbucks(Chap.3)(pp.129-130)TechnologyHelpsStarbucksFindNewWaystoCompete
1.AnalyzeStarbucksusingthecompetitiveforcesandvaluechainmodels.
2.WhatisStarbucks’businessstrategy?Assesstheroleplayedbytechnologyinthisbusinessstrategy.
3.HowmuchhastechnologyhelpedStarbuckscompete?Explainyouranswer.
34Source:KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
資訊管理專題(HotIssuesofInformationManagement)
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1.請同學於資訊管理專題個案討論前應詳細研讀個案,並思考個案研究問題。
2.請同學於上課前複習相關資訊管理相關理論,以作為個案分析及擬定管理對策的依據。
3.請同學於上課前先繳交資訊管理專題個案研究問題書面報告。
4.上課時間地點:週三 8,9(15:10-17:00)B702
References– KennethC.Laudon&JaneP.Laudon(2014),ManagementInformationSystems:ManagingtheDigitalFirm,ThirteenthEdition,Pearson.
– KennethC.Laudon&JaneP.Laudon原著,游張松主編,陳文生翻譯 (2014),資訊管理系統,第13版,滄海
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