global digital statshot q2 2017
TRANSCRIPT
1
Q2 2017 GLOBALDIGITAL STATSHOTTHE LATEST ESSENTIAL INTERNET, SOCIAL MEDIA, AND MOBILE STATS FROM AROUND THE WORLD
3
GLOBAL OVERVIEW
4
TOTALPOPULATION
INTERNETUSERS
ACTIVE SOCIALMEDIA USERS
UNIQUE MOBILE USERS
ACTIVE MOBILESOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTAPR2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD
7.497 3.811 2.907 4.960 2.698
54% 51% 39% 66% 36%
5
INTERNETUSERS
ACTIVE SOCIALMEDIA USERS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL USERS
SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017
APR2017
QUARTERLY GROWTHCHANGE IN KEY STATISTICAL INDICATORS IN THE PAST 3 MONTHS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2017” REPORTS.
+1% +4% +1% +6%+38 MILLION +110 MILLION +43 MILLION +149 MILLION
6
GLOBAL INTERNET USE
7
APR2017
GLOBAL INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE.
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF
THE TOTAL POPULATION
BILLION BILLION3.811 51% 3.394 93%
8
LAPTOPS & DESKTOPS
MOBILEPHONES
TABLETDEVICES
OTHERDEVICES
YEAR-ON-YEAR CHANGE:
APR2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, APRIL 2017.
43.4% 51.4% 4.9% 0.13%-19% +25% -6% +30%
9
GLOBAL SOCIAL MEDIA USE
10
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERSAS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
APR2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
2.907 39% 2.698 36%
11
ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSAPR2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS
SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF APRIL 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS.
1,968 1,200
1,000 1,000
889 868
600 595
550 319 313
300 300 300
260 220
150 122
106 100 100 95
49
FACEBOOKWHATSAPP
FB MESSENGERYOUTUBE*
WECHATQQ
INSTAGRAMQZONE
TUMBLR*TWITTER
SINA WEIBOBAIDU TIEBA*
SKYPESNAPCHAT**
VIBERLINE
PINTERESTYY
LINKEDINBBM*
TELEGRAM*VKONTAKTEKAKAOTALK
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
DATA UPDATED TO:10 APRIL 2017
12
TOTAL NUMBER OF MONTHLY ACTIVE
FACEBOOK USERS
FACEBOOK USERS ACCESSING VIA
MOBILE DEVICES*
FACEBOOK USERS USING FACEBOOK
EACH DAY
APR2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S GLOBAL USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
BILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, APRIL 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.
PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE
PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE
1.968 89% 61% 44% 56%
13
FACEBOOK’S TOP COUNTRIES AND CITIESAPR2017 COUNTRIES AND CITIES WITH THE LARGEST ACTIVE FACEBOOK USER BASES
# TOP COUNTRIES USERS % TOTAL*
01 UNITED STATES 219,000,000 11%
02 INDIA 213,000,000 11%
03 BRAZIL 123,000,000 6%
04 INDONESIA 111,000,000 6%
05 MEXICO 76,000,000 4%
06 PHILIPPINES 63,000,000 3%
07 VIETNAM 50,000,000 3%
08 TURKEY 48,000,000 2%
09 THAILAND 47,000,000 2%
10 UNITED KINGDOM 42,000,000 2%
# TOP CITIES USERS % TOTAL*
01 BANGKOK 30,000,000 1.5%
02 DHAKA 22,000,000 1.1%
03 JAKARTA 22,000,000 1.1%
04 MEXICO CITY 17,000,000 0.9%
05 SÃO PAULO 13,000,000 0.7%
06 NEW DELHI 13,000,000 0.7%
07 LIMA 13,000,000 0.7%
08 ISTANBUL 12,000,000 0.6%
09 CAIRO 12,000,000 0.6%
10 HO CHI MINH 11,000,000 0.6%
COUNTRIES WITH THE LARGEST NUMBER OF ACTIVE FACEBOOK USERS CITIES WITH THE LARGEST NUMBER OF ACTIVE FACEBOOK USERS
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, APRIL 2017. *NOTE: ”% TOTAL” REPRESENTS THE PERCENTAGE SHARE OF TOTAL GLOBAL FACEBOOK MONTHLY ACTIVE USERS.
14
GLOBAL MOBILE USE
15
TOTAL NUMBER OF MOBILE USERS
(UNIQUE INDIVIDUALS)
MOBILE PENETRATION (UNIQUE USERS vs.
TOTAL POPULATION)
TOTAL NUMBEROF MOBILE
CONNECTIONS
SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL
MOBILE CONNECTIONS
APR2017
MOBILE USERS & MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE
BILLION BILLION
SOURCES: GSMA INTELLIGENCE, APRIL 2017; ERICSSON, FEBRUARY 2017.
4.960 66% 8.066 55%
16
TOTAL NUMBER OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBEROF MOBILE
CONNECTIONS
TOTAL NUMBER OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBEROF MOBILE
CONNECTIONS
APR2017
PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
BILLION BILLION BILLION BILLION
SOURCES: GSMA INTELLIGENCE, Q2 2017; ERICSSON MOBILITY REPORT, FEBRUARY 2017.
5.0 8.1 5.2 7.5
17
APR2017
SHARE OF MOBILE WEB BY MOBILE OSBASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS
PERCENTAGE OF MOBILE WEB REQUESTS FROM
ANDROID WEBKIT DEVICES
PERCENTAGE OF MOBILE WEB REQUESTS FROM
APPLE IOS DEVICES
PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER
MOBILE OPERATING SYSTEMS
SOURCES: STATCOUNTER, APRIL 2017.
71.6% 19.5% 8.9%
18
GLOBAL MOBILE DATA GROWTHAPR2017 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS OF GIGABYTES)
SOURCES: ERICSSON MOBILITY REPORT, FEBRUARY 2017, AND PROJECTIONS BASED ON DATA IN ERICSSON MOBILITY REPORTS, NOVEMBER 2016 & FEBRUARY 2017.
Q12012
Q22012
Q32012
Q42012
Q42013
Q22013
Q32013
Q42013
Q12014
Q22014
Q32014
Q42014
Q12015
Q22015
Q32015
Q42011
Q42015
Q12016
Q22016
Q32016
Q42016
MONTHLY MOBILE DATA USED BY THE AVERAGE SMARTPHONE WORLDWIDE: 2.1GB
1
2
3
4
5
7
6
8
20
MORE INFORMATION
21
Hootsuite is the most widely used social media management platform, used by over
15 million people around the globe and trusted by more than 800 of the Fortune 1000.
Hootsuite's battle-tested technology, extensive ecosystem, and social DNA help organizations to
champion the power of human connections at scale.
To learn more, visit http://www.hootsuite.com.
22
We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms, and the
power of social insight to drive business value.
We call this social thinking.
We’re already helping many of the world’stop brands, including adidas, Unilever,
Diageo, Nestlé, Heinz, and LVMH.
If you’d like to learn more about how we can help you too, visit http://wearesocial.com.
