global destinations management...
TRANSCRIPT
Rediscovering Destination Choice Set as an
Useful Tool for Destination Branding Assessment
Francisco DiasPhD in Tourism Sciences (Perpignan University, France)
Editor-on-chief of European Journal of Tourism, Hospitality and RecreationAssociate Professor at the Polytechnic Institute of Leiria, Portugal
Member of GiTUR – Tourism Research Unit
GLOBAL DESTINATIONS
MANAGEMENT INDEX
The word destination is one the most used in the field oftourism.
It is used in marketing, planning and development, and inresearch.
One can find it in tourist guides, brochures and homepages,and in all kinds of textbooks and readers in tourism.
How can one word contain so many of tourism’s aspects?
So it is obvious that one should be suspicious.
Destination – an omnipresent but ambiguous word…
Studies of destination image or/and destination branding are mostly focused on the perspective of tourism promotion (the SUPPLY side).
Frequent questions underlying the research:- Who are the current and/or prospective visitors/consumer of “our” destination?- How tourists represent “our” destination in their mind?
All is about “OUR” DESTINATION or a specific destination.
The less known side of tourism destinations – the demand side
Meanwhile anybody cares about the big picture!The big picture is related to the following question:
How tourists represent in their mind the diversity of destinations existing in the world?
Consequently, the more general question is almost forgot:
What tourism destinations consumers keep in mind whem they think about a specific tourism product? (seaside tourism, cultural tourism, rural tourism, mountain tourism, city tourism…)
The less known side of tourism destinations – the demand side
Main reasons for that scientific myopia:
1. The pragmatism of DMO at national, regional and local levels2. The financial dependence of researchers from national agencies3. Some methodological difficulties related to:
• the destination concept (its scope ranges from a “physical territory” to a pure “mental territory”)
• the cultural and linguistic diversity of tourists(to assess destinations as “mental territories” in the consumer mind it’s a herculean work, due to the many languages involved, countries of origin, huge panoply of destinations in comparison, etc…)
The less known side of tourism destinations – the demand side
In the tourist’s mind, a destination is a mental
category
The less known side of tourism destinations – the demand side
What institutions really do Consumer response
Brand identity Brand equity
Tourism destinations as a place brand
The territorial and community attachment of destinations brands
destination choice set
TRADITIONAL CHOICE-SET APPROACH
Consumers categorize into their mind all destinations they
are aware (Moutinho, 1987; Woodside and Lysonski, 1989; Um and Crompton, 1990).
The careful consideration of these mental sets is crucial in
the decision-making process of destinations.
Source: Decrop (2010)
Choice set types in the marketing and tourism literature
Choice set type Definition Authors
Universal set Totality of all alternatives that could be obtained or purchased by any consumer under any circumstance
Shocker et al. (1991)
Total opportunity set All possible brands Woodside and Sherrell (1977)
Awareness set Brands the consumer is aware of and can remember Howard and Sheth (1969)
Brands about which consumers have some awareness Brisoux and Laroche (1981)
Evoked set Brands that the consumer would consider and on which s/hegathers information
Howard (1963), Howard and Sheth (1969)
The subset of brands that a consumer considers buying out ofthe set of brands that he or she is aware of in a given product class
Howard (1977)
Brands acceptable to the consumer Belonax (1979)
Consideration set Brands that a consumer will consider Wright and Barbour (1977),Roberts (1989)
Brands that a consumer considers buying in the near future Roberts and Lattin (1991)
Action set Alternatives toward which the consumer takes some action (e.g., looking for information)
Spiggle and Sewall (1987)
Source: Decrop (2010)
Choice set types in the marketing and tourism literature
Choice set type Definition Authors
Inert set Brands that are acceptable but not really needed (haveinsuficiente utility to be evaluated)
Narayana and Markin(1975)
Foggy set Brands consumers are aware of but are not processing Brisoux and Laroche (1981), Church, Laroche and Rosenblatt (1985
Inaction set Alternatives toward which the consumer takes no action (e.g., looking for information)
Spiggle and Sewall (1987)
Hold set Brands that consumers process only partially (because they are not appropriate)
Brisoux and Laroche (1981)
Brands about which consumers lack a final opinion (cannot say whether they would accept or reject)
Church et al. (1985)
Reject set Brands that consumers discard Brisoux and Laroche (1981)
Inept set Brands that are ruled unacceptable for some reason Narayana and Markin (1975)
Unavailable awareset
Brands the consumer is aware of but that are temporarilyunavailable for some reason
Woodside and Lysonski (1989)
Cont.
Destination Choice Set – Decrop’s (2010) model
Choice set types in the marketing and tourism literature
Choice set type Definition Stage in the DecisionMaking process
Awareness Set Destinations the vacationer knows but does not express any affection with. This set reveals knowledge but not intention.
Consideration
Evoked Set Destinations considered spontaneously by the vacationer for future (but not especially the next) summer vacation.
Evaluation (+)
Surrogate Set Destinations that are not prioritized by the vacationer but are kept as spare alternatives (‘‘one never knows...’’).
Evaluation (+/-)
Exclusion set Destinations definitely rejected by the vacationer. Evaluation (-)
Dream Set Destinations that are considered as ideal places for traveling orvacationing but are permanently unavailable because of enduringstructural inhibitors.
Constraint(structural)
Unavailable Set Destinations considered by the vacationer that are temporarilyunavailable because of particular situational constraints.
Constraint(situational)
Available set Evoked destinations that really are feasible after considering thevacationer’s constraints
Constraint/final choice
Decrop’s (2010) model
Number of destinations in the mental sets
There are hundreds or thousands of destinations in competition…Only few of them – the winners ! – can “survive” in the consumers’ minds.
HOW MANY DESTINATIONS TOURISTS TAKE INTO CONSIDERATION AT THE SAME TIME ?
• Our research approach adopts the primacy of consumers’ point of view.
• Destination is conceptualized as mental categories (perceptions, images, mental
associations and preferences).
• The data collecting methodology consists of an online survey with open-ended
questions, using free recall techniques. We all are tourists!
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
• To fill in the survey, people from all over the world are invited to choose one
of the many linguistic versions at their disposal.
• In fact, being a tourist does not necessarily mean that you are able to speak a
foreign language.
• So, it allows all tourists to answer in their mother tongue or in a familiar
language – the platform includes 34 different languages.
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
European languages:
English: http://favouritedestinations.com/en/eforms/fd-english/22/
Spanish: http://favouritedestinations.com/en/eforms/fd-spanish/15/
German: http://favouritedestinations.com/en/eforms/fd-germany/26/
French: http://favouritedestinations.com/en/eforms/fd-french/21/
Portuguese: http://favouritedestinations.com/en/eforms/fd-portuguese/20/
Russian: http://favouritedestinations.com/en/eforms/fd-spanish/15/
Turkish: http://favouritedestinations.com/en/eforms/fd-turkish/43/
Italian: http://favouritedestinations.com/en/eforms/fd-italian/17/
Polish: http://favouritedestinations.com/en/eforms/fd-polish/30/
Dutch: http://favouritedestinations.com/en/eforms/fd-dutch/47/
Hungarian: http://favouritedestinations.com/en/eforms/fd-hungary/39/
Czech: http://favouritedestinations.com/en/eforms/fd-czech/42/
Slovak: http://favouritedestinations.com/en/eforms/fd-slovak/35/
Swedish: http://favouritedestinations.com/en/eforms/fd-swedish/33/
Catalan: http://favouritedestinations.com/en/eforms/fd-catalan/24/
Norwegian: http://favouritedestinations.com/en/eforms/fd-norwegian/31/
Greek: http://favouritedestinations.com/en/eforms/fd-greek/27/
Romanian: http://favouritedestinations.com/en/eforms/fd-romanian/55/
Bulgarian: http://favouritedestinations.com/en/eforms/fd-bulgarian/28/
Croatian: http://favouritedestinations.com/en/eforms/fd-croatian/41/
Lithuanian: http://favouritedestinations.com/en/eforms/fd-lithuanian/40/
Latvian: http://favouritedestinations.com/en/eforms/fd-latvian/38/
Albanian: http://favouritedestinations.com/en/eforms/fd-albanian/57/
Armenian: http://favouritedestinations.com/en/eforms/fd-armenian/34/
Non-European Languages:
Chinese (Traditional): http://favouritedestinations.com/en/eforms/fd-chinese-traditional/25/
Chinese (Simplified): http://favouritedestinations.com/en/eforms/fd-chinese-simplified/14/
Arabic: http://favouritedestinations.com/en/eforms/fd-arabic/18/
Japanese: http://favouritedestinations.com/en/eforms/fd-japanese/23/
Korean: http://favouritedestinations.com/en/eforms/fd-korean/32/
Indonesian: http://favouritedestinations.com/en/eforms/fd-bahasa-indonesia/29/
Hindi: http://favouritedestinations.com/en/eforms/fd-hindi/56/
Thai: http://favouritedestinations.com/en/eforms/fd-thai/58/
Persian: http://favouritedestinations.com/en/eforms/fd-persian-farsi/37/
Nepali: http://favouritedestinations.com/en/eforms/fd-nepali/36/
Geographic-based destinations worldwide indexes:
Global Tourism Destinations Index
Index of Nation Destinations
Index of Region Destinations
Index of City Destinations
National Tourism Destinations Indexes
Product-based destinations indexes:
Index of Seaside Tourism Destinations
Index of Cultural Tourism Destinations
Index of Ecotourism Destination
Index of Wellness Tourism Destinations
Index of Rural Tourism Destinations
Index of Gastronomic Tourism Destinations
Index of City Tourism Destinations
Index of Mountain Tourism Destinations
Index of Sport Tourism Destinations
Index of Religious Tourism Destinations
Index of Shopping Tourism Destinations
Index of Cruise Tourism Destinations
Index of Golf Tourism Destinations
Index of Business Tourism Destinations
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
SOME PRELIMINARY RESULTS
Where your “dream destinations” is located?
The TOP 20 “dream destinations”
Portuguese Sample N Continent
Australia 18 Oceania
new York 16 America
India 15 Asia
Maldives 14 Asia
New Zealand 14 Oceania
Japan 12 Asia
Iceland 10 Europe
Brazil 8 America
Egypt 8 Africa
Thailand 7 Asia
Argentina 7 America
Chile 6 America
Cuba 6 America
Scotland 6 Europe
USA 6 America
Peru 6 America
Polynesia 5 Oceania
Amazonia 5 America
Central America 4 America
Bora Bora 4 Oceania
Italian sample N Continent
New York 38 America
Australia 32 Oceania
Caribbean 17 America
Cuba 16 America
Polynesia 12 Oceania
America 10 America
Japan 10 Asia
Paris 10 Europe
USA 9 America
Hawaii 8 America
Maldives 8 Asia
Argentina 6 America
California 6 America
Dubai 6 Asia
Bora Bora 5 Oceania
Brazil 4 America
Ireland 4 Europe
Iceland 4 Europe
London 4 Europe
Mexico 4 America
Greek Sample N Continent
New York 42 America
Cuba 31 America
Maldives 30 Asia
Latin America 29 America
Paris 13 Europe
Caribbean 12 America
Australia 12 Oceania
Hawaii 10 America
France 10 Europe
Peru 9 America
Italy 8 Europe
USA 8 America
Russia 7 Europe
Japan 6 Asia
India 6 Asia
China 6 Asia
Barcelona 6 Europe
America 6 America
Seychelles 4 Asia
Rio de Janeiro 4 America
DIMENSION 1:
Culture, heritage, traditions andcultural attractions
ATRIBUTES N Data obtained by free recall – online survey
Culture, customs and traditions 17 Culture (9), History (5), Tradition (3)
Cultural diversity 8Cosmopolitan (2), ethnic (3), ethnic diversity (1), MeltinPot (1) multicultural (1)
Historical and cultural heritage 5 Civilization (1) Latin (3), native language (1)
Art 2 Architecture (1) art (1)
Cultural attractions 9Music (5), University (1), dance (1), pyramids (1), iconic monuments (1)
Modernity 22
Modern (5), Skyscrapers (2) Innovative (3) Technology (3), Progress (3) Future (2), Vanguard (1) Futuristic (1) Development (1), multimedia (1 )
DIMENSION 2:
Nature, landscape and natural attractions
ATRIBUTES N Data obtained by free recall – online survey
Beaches 21 Sea (18), beaches (3)
Nature 9 Nature (9)
Landscape 7Landscape (4), lush landscape (1), panoramic scenery (1), diverselandscape (1)
Natural attractions 14 heaven (6) Kangaroos (4), ice (1), Parks (2), Fjords (1)
Conservation issues 16Preserved (5), wild (5), natural (2), pure (1) unchanged (1) uncontaminated (1), green (1)
The content of the “dream destinations” category:Italian sample
DIMENSION 3:
General attractiveness of the destination
ATRIBUTES N Data obtained by free recall – online survey
Climate 18 Sun (9) Hot (8), heat (1)
Beauty 15 Beauty (6), beautiful (6), colored (3)
Exotic 14 Different (10) Exotic (4)
Authenticity 2 Genuine (1) original (1)
DIMENSION 4:
Hospitality and quality of tourism services
ATRIBUTES N Data obtained by free recall – online survey
Gastronomy 1 Cooking (1)
Opportunities for entertaiment 7 Entertainment (6), Joy (1)
Diversity of attractions 7 Diversity (2), Safari (1) night (1), Variety (1), Opportunities (2)
People 2 Women (1), Young people (1)
Infrastructure 4 Good roads (2), Bike paths (1), metropolitan (1) Lights (1)
Quality of service 4 Efficiency (1), Clean (1), Appropriate institutions (1), Appropriate (1)
The content of the “dream destinations” category:Italian sample
DIMENSION 5:
Experience (emotional impact)
Italian sample
ATRIBUTES N Data obtained by free recall – online survey
Feeling of alluring 35Interesting (8) Enchanting (6), Brave (2), perfect (3) Fantastic (2), wonderful (5), exciting (4), beautiful (2), amazing (1), fascinating (1), attractive (1)
Feeling of mystery/ adventure 19 Adventure (8), Magic (8), mystery (2), curiosity (1)
Feeling of tranquility 12 Tranquility (5), relaxing (4) Peace (3)
Feeling of intimity 8 Romantic (8)
Feeling of novelty 5 Surprising (2), unexpected (1), intriguing (1), new experiments (1),
Feeling of freedom 3 Freedom (2) free (1)
Experience in general 9 Experience (7), Passion (1) inspired (1)
DIMENSION 6:
Other functional and psychological attributes
ATRIBUTES N Data obtained by free recall – online survey
Distance and location 11 Remote (7), Far (2) Accessible (1), Central (1)
Status 9 Wealth (4), luxury (1), exclusive (1), expensive (1), fashion (1), wealth (1)
Descriptive attributes 19
Simplicity (2), classical (1), carefree (1), refined (1) busy (1), flexibility (1) Pacific (2), unknown (2) Development (2), chaotic (1) quality (1), solidarity (1) great (1), accurate (1) objective (1), exuberance (1)
Utilitary attributes 3 Shopping (2), opportunities (1)
Spiritual attributes 17 Paradise (2), idyllic (2) dream/dreamer (9), mythology (1), soul (1) utopian (1)
The content of the “dream destinations” category:
DIMENSION 1:
Culture, heritage, traditions andcultural attractions
ATRIBUTES N Data obtained by free recall – online survey
Culture, customs and traditions 60Culture (48), Tradition (7), Heritage (3) Language (1), customs and traditions (1)
Cultural diversity 18 Multiculturalism (5), Cultural Diversity (2), Cosmopolitan (11)
Historical and cultural heritage 11 Monumentality (4), Castles (2), Grandeur (4), built heritage (1)
Art 6 Art (2) Creativity (2) Architecture (1) design (1)
Cultural attractions 6Tango (1), Movies (1), Wine tourism (1), museums (1) Music (1), Gardens (1)
Modernity 4 Modernity (3) Advanced (1) Vanguard (1)
DIMENSION 2:
Nature, landscape and natural attractions
ATRIBUTES N Data obtained by free recall – online survey
Beaches 44Beaches (31) Sea (7), hot water (2), Wave (1), Transparent water (2) Water (1)
Nature 33 Nature (28), Green (3), Virgin (1), Biodiversity (1), Selva (1)
Landscape 32 Landscape (15) Landscape (16) Views (1)
Natural attractions 6Flowers (1), turtles (1) Mountain (1), Northern Lights (1), Coral (1) snow (1)
Conservation issues 4 Pure (2), Saved (1) Intact (1) Wild (4)
The content of the “dream destinations” category:Portuguese sample
DIMENSION 3:
General attractiveness of the destination
ATRIBUTES N Data obtained by free recall – online survey
Climate 30Sun (15), Heat (10), Tropical climate (1), Light (1), Warm (1), Tropical (1) Good weather (1)
Beauty 25 Beauty (19), Beautiful (3), Picturesque (1), Color (1)
Exotic 25 Exotic (16) Other (9)
Authenticity 18 Authenticity (4) Single (9), Single (4), Genuine (1)
DIMENSION 4:
Hospitality and quality of tourism services
ATRIBUTES N Data obtained by free recall – online survey
Gastronomy 17 Gastronomy (9), Food (6) Cooking (1), flavors (1)
Opportunities for entertaiment 10 Fun (3) Lively (1) Dance (1) Party (1), Funny (1), Entertainment (1)
Diversity of attractions 9 Attractions diversity (5), variety of attractions (4)
People 7 People (5), Kindness (1) Friendship (1)
Infrastructure 1 Infrastructure (1)
Quality of service 0 No references
The content of the “dream destinations” category:Portuguese sample
DIMENSION 5:
Experience (emotional impact)
Portuguese sample
ATRIBUTES N Data obtained by free recall – online survey
Feeling of alluring 23
Fantastic (3), Fascinating (3), Wonderful (3), Stunning (2), Exciting (2), Inspiring (2), Appealing (1), Captivating (1), Exciting (1), Lush (1), Fantastic (1), Amazing (1), Interesting (2)
Feeling of mystery/ adventure 17 Enigmatic (1), Mysterious (6), Magic (4), Adventure (6)
Feeling of tranquility 13 Tranquility (8), Relaxing (3), Quiet (2)
Feeling of intimity 11 Cozy (3), Lovely (2), Passionate (1), Charm (1) Romantic (5)
Feeling of novelty 6 Surprising (2), Novelty (2), Unknown (2)
Feeling of freedom 4 Freedom (4)
DIMENSION 6:
Other functional and psychological attributes
ATRIBUTES N Data obtained by free recall – online survey
Distance and location 0
Status 0
Descriptive attributes 0
Utilitary attributes 0
Spiritual attributes 0
The content of the “dream destinations” category:
DIMENSION 1:
Culture, heritage, traditions andcultural attractions
ATRIBUTES N Data obtained by free recall – online survey
Culture, customs and traditions 40 Culture (25), History (13), Civilization (10), Religion (1), Tradition (1)
Cultural diversity 7 Cosmopolitan (5), Lifestyle (1), Language (1)
Historical and cultural heritage 2 Forbidden city (1), historic monuments (1)
Art 6 Art (4), Dali (1), Modern Architecture (1)
Cultural attractions 26
Dance (6) Music (5), technology (4), museums (3), sorcery (2), water in homes (1) watches (1), devotion (1) University (1) monuments (1 ), knowledge (1)
Modernity 2 Modern (2)
DIMENSION 2:
Nature, landscape and natural attractions
ATRIBUTES N Data obtained by free recall – online survey
Beaches 20 Sea (7), Sun (6), Beach (3), Blue (1), white sand (1), Ocean (2)
Nature 5 Nature (5)
Landscape 10Views (5), Green (1), landscape diversity (1), natural scenery (1), exotic landscapes (1), colors (3), Picturesque (1)
Natural attractions 7Volcanoes (1) Desert (1), geomorphology (1), wild places (1), high mountains (1) snow (1), Parks (1)
Conservation issues 1 Environment (1)
The content of the “dream destinations” category:Greek sample
DIMENSION 3:
General attractiveness of the destination
ATRIBUTES N Data obtained by free recall – online survey
Climate 5 Heat (2), Rainy (1), Sunny (1), Warm (1)
Beauty 15 Beauty (8), beautiful (6), setting (1)
Exotic 51 Exotic (24) Other (20) Different Culture (5), tropical (2)
Authenticity 11 Single (8), authentic (1) Unusual (1) rare (1)
DIMENSION 4:
Hospitality and quality of tourism services
ATRIBUTES N Data obtained by free recall – online survey
Gastronomy 10 Food (5), meals (2), Kitchen (1), chocolate (1), alcohol (1)
Opportunities for entertaiment 23
Entertainment (10) Entertainment (4), animated (1), action (1), Water activities (1), attractions (1), Carnival (1), concerts (1), swimming (1), joy (1) , energy (1)
Diversity of attractions 9 Diversity (6), options (2), variety (1)
People 3 people (1), hospitality (1), colorosas people (1)
Infrastructure 3 Bike paths (1), metropolitan (1) Lights (1)
Quality of service 0 No references
The content of the “dream destinations” category:Greek sample
DIMENSION 5:
Experience (emotional impact)
Greek sample
ATRIBUTES N Data obtained by free recall – online survey
Feeling of alluring 36
Interesting (8) Enchanting (6), Brave (2), perfect (3) Fantastic (2), wonderful (5), exciting (4), beautiful (2), amazing (1), fascinating (1) exuberance (1), attractive (1)
Feeling of mystery/ adventure 19 Adventure (8), Magic (8), mystery (2), curiosity (1)
Feeling of tranquility 12 Tranquility (5), relaxing (4) Peace (3)
Feeling of intimity 8 Romantic (8)
Feeling of novelty 5 Surprising (2), unexpected (1), intriguing (1), new experiments (1),
Feeling of freedom 3 Freedom (2) free (1)
Experience in general 9 Experience (7), Passion (1) inspired (1)
DIMENSION 6:
Other functional and psychological attributes
ATRIBUTES N Data obtained by free recall – online survey
Distance and location 11 Remote (7), Far (2) Accessible (1), Central (1)
Status 9 Wealth (4), luxury (1), exclusive (1), expensive (1), fashion (1), wealth (1)
Descriptive attributes 18
Simplicity (2), classical (1), carefree (1), refined (1) busy (1), flexibility (1) Pacific (2), unknown (2) Development (2), chaotic (1) quality (1), solidarity (1) great (1), accurate (1) objective (1)
Utilitary attributes 3 Shopping (2), opportunities (1)
Spiritual attributes 17Paradise (2), idyllic (1) dream / dreamer (9), idyllic location (1), mythology (1), soul (1) and (1) utopian (1)
The content of the “dream destinations” category:
17%
18%
13%
6%
37%
8%
0,20
0,11
0,20
0,12
0,23
0,14
24%
27%
22%
10%
17%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Culture, heritage, traditions and cultural attractions
Nature, landscape and natural attractions
General attractiveness of the destination
Hospitality and quality of tourism services
Experience (emotional impact)
Other functional and psychological attributes of the destination
Portugueses Greeks Italians
The content of the “dream destinations” category
Where your “dream destinations” is located?
82%
84%
71%
15%
15%
28%
3%
1%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Portugueses
Italians
Greeks
In another continent In another European country In own county
Where your favourite “seaside tourism destination” is located?
Where your favourite “seaside tourism destination” is located?
39%
17%
0%
17%
20%
3%
44%
63%
97%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Portuguese
Italians
Greeks
In another continent In another European country In own country
Where your favourite “cultural tourism destination” is located?
Where your favourite “cultural tourism destination” is located?
10%
8%
5%
71%
54%
60%
19%
38%
35%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Portuguese
Italians
Greeks
In another continent In another European country In own country
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
Independent variables
Gender
Age
Travel
opportunities
Length of holidays
Country of origine
Country of residence
Dependent variables
Dream destinations by free recall
Favourite destinations by free recall
Preferred tourism products
Attributes to referred tourism destinations
Data analysis Crosstabulations
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
Indexes
Product-based destinations
(both worldwide and national levels):
Index of Seaside Tourism Destinations
Index of Cultural Tourism Destinations
Index of Ecotourism Destination
Index of Wellness Tourism Destinations
Index of Rural Tourism Destinations
Index of Gastronomic Tourism Destinations
Index of City Tourism Destinations
Index of Mountain Tourism Destinations
Index of Sport Tourism Destinations
Geographic-based destinations
Global Tourism Destinations Index
Index of Nation Destinations
Index of Region Destinations
Index of City Destinations
National Tourism Destinations Indexes
Expected research outputs
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
Expected research outputs
Multidimensional Profile of the TOP destinations
o Profile of prospective tourists (these that desire to visit a given destination, by age,
gender, country of origin, country of residence, tourism products)
o Profile of current tourists that a given destination as their “favourites” (by age,
gender, country of origin, country of residence, tourism products);
o Tourism products (and its more salient attributes attributes) associated to a given
destination.
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
Partners
Elizete Kreutz (College UNIVATES, Brazil), Stanislav Ivanov (International University College, Bulgaria), Srbuhi Musikyan
(GiTUR – Armenia); Daniela Coelho (Higher Colleges of Technology, Abu Dhabi), Anne-Marie Lebrun (University of
Burgundy, France), Max Hoeck (Independent Researcher/GiTUR), Kostas Zafiropoulos (University of Macedonia,
Greece), Yanki Hartijasti (Universitas Indonesia, Indonesia), Hamid Zargham (Allameh Tabataba'i University, Iran),
Antonio Magliulo (Rome University of International Studies, Italy), Alessandro De Nisco (University of Sannio, Italy),
Miyagi Hirofumi (Osaka University of Commerce, Japan), Emese Panyik (Catholic University, Porftugal), Prakash
Neupane (Independent Researcher, Nepal), Fernando Puente Zambrano and Nicolás Derval (CIDTUR, Peru), Joanna
Kosmaczewska (University of Economy in Bydgoszcz, Poland), Hugo Marcos (APTUR, Portugal), Galal Afifi (Sultan
Qaboos University, Oman), Marica Mazurek (Matej Bel University, Slovakia), Alfonso Vargas (University of Huelva,
Spain), Che-Jen Su (Fu Jen Catholic University, Taiwan), Kevser Cinar (Necmettin Erbakan University, Turkey).
Research network at this moment:
Partners for the following countries are welcome:
Canada, China, Columbia, Finland, Island, India, Hong Kong, Macao, Mongolia, Malaysia, Mexico, New Zealand, Norway,
Philippines, Singapore, South Africa, South Korea, Sweden, Thailand, United States of America,
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
Expected contributions
The expected contributions of partners of different countries may include:
a) Translate the questionnaires to his/her own native language;
b) To ensure the automatic translation of the output database from his/her native language to
English, and send the translated database to the administrator of the Platform.
c) To give useful inputs for the qualitative improvement of the Online Platform (suggestions and
advices related to the methodology, and assistance in the coordinated efforts to promote the
Platform of Babel as a Global Brand);
d) To coordinate the data collecting process in this/her country.
Project: GLOBAL DESTINATIONS MANAGEMENT INDEX
Benefits for partners
Co-authorship in articles focused on cross-cultural comparisons in destination preferences
and destination choice, etc…
Free access to the primary data related to his/her country, namely:
All data of the respondents from the researcher’s country (outgoing tourists);
All data related to destinations located in the researcher’s country (data from
incoming tourist worldwide).
To act as Editor of the Annual Report of his/her Country Destinations Index
Credits as member of the research team in Report of Global Destination Index, produced
annually and edited by the APTUR, the owner of the Platform of Babel.
Thankyou for
yourattention