Global Deployments

Case Study: Senegal

Case Study: Senegal

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Market Market opportunity • 13 MM people, 4% banked

• One of West Africa’s most dynamic mobile market ( 37% annual growth)

Market Needs • Solution for unbanked consumers

• Merchant payments (utilities, mobile, informal )• Person to person transfers• Cash in/out solution

Obopay solution Solution • Stored Value accounts, money transfer, bill pay• Agent network management• Pooled account by bank branch

Deployment • Managed Service• Distribution through Société Générale branches

and commercial partners network (CMS) and TIGO (Mobile Network Operator)

• Société Générale and partners marketing, sales

Opportunity Platform Additions • Bank agent cash–in

• Localized Platform (multiple languages, multiple currencies)

FutureGrowth • Expansion to SSA, Eastern Europe

• Advanced use cases for Eastern Europe• Common operations across country hubs• Europe to Africa and Eastern Europe Remittance• Enterprise and small merchants

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Strategic Partnership: Société Générale

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When: 2007 Strategic Investment

Why Société Générale: • 8TH largest bank in the world, in 37 countries• 12.7 MM account holders• Significant interest in developing solutions for under-banked in

French speaking Africa and Eastern Europe

What : Société Générale “Service Obopay”• Platform customization & managed service operator

How : Go-to-market• Banked and unbanked segments• Distribution through Société Générale branches & commercial

partners (Tigo, Canal Plus, CMS…)• Société Générale and Partner led Marketing, Sales & Program

Management

Société Générale is leveraging its presence in emerging markets to roll-out new banking and payment services for the unbanked.

Financial Institutions

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Case Study: Senegal

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Catalyzing mobile payments worldwide

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