global curiosity asia final report
TRANSCRIPT
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GCA Final Report
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Agenda
• Sol Meas Brand Image
• Logo, Namecard
• Promo Video
• Website Prototype
• Catalogue
• SOP
• Fabric Garden & White Building Advice
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Sol Meas Brand Image
Sol Meas
Combination
Golden Khmer Silk
Our Concerns
Khmer Easy for foreigners to pronounce Sounds good
What We Think About This Brand
Natural ElegantColorfu
lPure Handmade Unique Breakthough Apsara
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Sol Meas Brand Image
Sol Meas, golden silk in Khmer, inspired by the Cambodia famous traditional dance RobamApsara. Sol Meas consider the most representative element of the Robam Apsara is the royal golden silk used in their costume, which is also highly related to our primary designs—golden cocoon. The elegant, smooth and beautiful dance moves are the image that we want to deliver to our customers.
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Low-end Logo & Namecard
Namecard
Logo
Copyright Remind
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High-end Logo & Namecard
Logo
Namecard
Copyright Remind
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Promo Video
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Website Prototype
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photo too small
not middle aligned
adds pressure
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too plain —> more fancy
suggestions
big photos
white, black, gold
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website prototype
arcadia argo
(all rights reserved)
http://www.arcadiaagro.com/index.php
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Catalogue Example
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THEsi lk f lor a l w i n d col lect i on
This collection including 8 pieces of finest handcrafts jewels, inspired by the cozy summer wind and the prosperous flowers.
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Tel +855 (0)12-965-743 web www.globlcuriosity.asia
THE
si lk f lor a l w i n d
col lect i on
Feel the natural beauty of incredible Cambodia.
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SOP
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SOP
Marketing Research
—Target Audience Define
—Test your product and know the willingness-to-pay price by your target audience.
Design Board
Final Decision
-Operation team, marketing team and design team
-File
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SOP
MarketingMaterialsProduce-Record the cost and the productivityLogistics-Record inventory in each placeChannelRecordFeedback
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Fabric Garden & White Building Advice
Marketing Strategy• Strength:environmental friendly, plasticity,
individual, low-cost, stable productivity• Weakness:replaceable, lack of system, lack of
brand image, the price is too high• Goal: increase additional value, segment our
brand with other similar productsAdvice:1. Start a workshop2. Develop new products
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Fabric Garden & White Building Advice
Decoration Advice
• Unify the stands.
• No dusts.
• Placed by their categories and colors.
• Placed the featured products in customers’ vision angle.
• Placed all the products inside the table cloth.