Global Commerce Review Russia, Q3 2017

Today’s shoppers are active on all browsing environments, they don’t stay in walled gardens, and they’re buying more on-the-go.

Key Findings

Apps account for for retailers who invest in both mobile web and shopping apps.

Combining cross-device data lets you understand the entire shopper journey.

are preceded by a click on a mobile device.

Combining intent data lets you see more shopping dollars per shopper.

Shoppers matched on another device spend an per order.

2 Source: Criteo data, Worldwide and Russia, retail advertisers, Q3 2017.

Optimizing your app lets you connect with more of today's mobile-first shoppers.

3

Mobile web usage increases and smartphone surges

Sales by device, Q3 2016 and Q3 2017, Apps excluded

M O B I L E G R O W T H

Q3 YoY

+54%

-6.6%

-25%

Source: Criteo data, Russia, retail advertisers, Q3 2017, apps excluded.

22.8%

27.9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017

Smartphone Tablet Desktop

Q3 ’16

Q3 ’17

Smartphone + Tablet

Smartphone + Tablet

4

Toys/Gadgets and Health/Beauty are the two retail subcategories with the highest share of mobile sales.

Russian retailers, Q3 2017, Apps excluded

M O B I L E G R O W T H

Source: Criteo data, Russia, retail advertisers, Q3 2017, apps excluded.

24%

26%

28%

38%

47%

MASS MERCHANT

FASHION / LUXURY

HOME / GARDENING

HEALTH / BEAUTY

TOYS / GADGETS

Apps account for 63% of mobile sales *

Source: For retailers who generate sales on both mobile web and in-app. Criteo, Europe, Q3 2017.

6

In Europe, retailers with a shopping app now generate 44% of their sales on mobile devices.

A P P O P P O R T U N I T Y

*Share of online transactions by device for retailers with a shopping app (left) and for all retailers, excluding apps (right). Europe, retail, Q3 2017.

Europe

39%

61%

17%

27% 56%

Mobile Web App Desktop

Share of online transactions by device*

Share of transactions excluding apps*

All retailers* Committed retailers*

28%

46%

Q3 2016 Q3 2017

7

Mobile is the majority for retailers with a shopping app.

In-App Share of Mobile Ecommerce Transactions

A P P O P P O R T U N I T Y

YoY Increase of the Share of In-App Transactions, Globally Worldwide Europe

YoY Increase 64%

Source: Criteo data, Worldwide, retail advertisers, Q3 2017, apps Included.

37%

63%

Mobile Web

In-App

8

In most world regions, mobile now accounts for more than 50% of online transactions, and in-app sales dominate.

A P P O P P O R T U N I T Y

1

2

All retailers combined, apps excluded

Retailers who generate transactions on all environments

Mobile Web

App

Desktop

Middle East & Africa

Latin America

North America

Europe

1 2

1 2

1 2

1 2

APAC

1 2

Source: Criteo data, Worldwide, retail advertisers, Q3 2017

9

Desktop usage dominates working hours, while mobile wins nights and weekends.

S H O P P I N G M O M E N T S

Sales by Device Type and Hour of the Day* Sales by Device Type and Day of the Week**

Tablet Smartphone Desktop

Source: Criteo data, Russia, retail advertisers, Q3 2017.

Night (0-5)

Early Morning (6-8)

Morning (9-12)

Afternoon (13-17)

Early Evening (18-20)

Evening (21-23)

Mon. Tues. Wed. Thurs. Fri. Sat. Sun.

10

Combining cross-device data lets you understand the winding shopper journey.

C O M B I N I N G D A T A

19% of all desktop transactions in the Russia are preceded by a click on a mobile device.

19% click on a mobile device.

click on another desktop. of post-click desktop transactions

come from another device.

29%

10%

Source: Criteo data, Russia, fashion advertisers, Q3 2017.

Toys / Gadgets

Health / Beauty

Mass Merchant

Fashion / Luxury 144

118

109

109

Average order values are significantly higher for matched shoppers: +20% on average.

11

Combining intent lets you see more shopping dollars per shopper. C O M B I N I N G D A T A

Source: Average order value for matched shoppers by retail category, for every $100 spent by unmatched shoppers. Criteo data, Russia, retail advertisers, Q3 2017.

12

Offline sales boost shopper knowledge - and online results. O M N I C H A N N E L M A T T E R S

Omnichannel retailers that can combine their offline and online data can apply over four times as much sales data to optimize their marketing efforts*.

Source: Criteo data, Q3 2017, US retail advertisers who combine online and offline sales data.

$29

$29 SALE

About Criteo

Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing

ecosystem to drive profits and sales for retailers and brands. Over 2,700 Criteo team members partner with 17,000 retail and brand

clients and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need

and love. Designed for commerce, the Criteo Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data.

Home

For the latest on how shoppers are browsing and buying around the globe, check out our