global campaign ops
DESCRIPTION
Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multigeography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies.TRANSCRIPT
Solution Brief
globalmarketingops.com
Global Campaign OpsA Business Plug-in for GloballyConfigurable Digital Marketing Campaigns
Keep your agency and IT systems and run campaigns 30% faster with 10-30% uplift
Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multi-geography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies.
Multiple skill sets
Our team includes project managers, engineers, web production specialists, authors, editors, designers and analytics experts, all with global program expertise
Proven results
We consistently deliver campaign execution that puts your compelling messages in front of all segments of your target market
Total management
We manage any or all of your campaign execution so you can focus on more strategic
marketing work
Scalability
We provide a scalable team to expand your bandwidth as needed
Global reach
Our multilingual, culturally aware teams provide local market intelligence
“Every time we requestsome basic new websitefunctionality, we hear,‘The system doesn’tsupport that,’ or ‘Thatwill take three months.’”
© 2012 Lionbridge
Solution Brief
globalmarketingops.com
GET STARTEDSimplify the way you execute your global marketing campaigns. Contact us atglobalmarketingops.com/get-started
Aaron S. Hakenson Global Marketing Consultant
Email: [email protected]
Phone: 978.964.1937
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GLOBALLY CONFIGURABLEMARKETING CAMPAIGNSSuccess with global campaigns requires a new approach. Too many companies are struggling with the tension of global brand consistency versus locally optimized campaigns. It is possible to do both. A globally configurable campaign enables simultaneous campaign releases, in multiple languages, with the flexibility for your local marketers to adapt campaign assets for their communities.
Global Campaign Ops (GCO) is a plug-in solution that makes it easy to develop globally configurable campaigns that can be locally optimized. GCO provides:
⊲ Agency template interface: Standardized configurability of global campaigns
⊲ In-country marketing feedback: Automated campaign form to solicit customization requests, feedback, versioning, and reuse
⊲ Global campaign workflow and asset management: Campaign asset versioning, instrumentation, reuse, and storage
⊲ Integrated web publishing and localization: Reduced cycle time through a common process
KEEP YOUR AGENCY AND IT SYSTEMSGCO doesn’t require any IT changes or new software. We operate your existing systems better by adding our own process and technology as part of the overall service. We follow all of your IT department’s policies and procedures so IT is happy to provide oversight rather than having to directly support Marketing.
We also work collaboratively with your marketing organizations and creative agencies to customize and publish your campaign assets, including digital and mobile ads, taglines, rich media, dynamic content, web pages, email, multi-tier intranets, videos, online demos and more.
© 2012 Lionbridge