If you observe your environment you ‘ll see thatalmost all cafe, shooping centers have an englishname.

*Positive Effects

*Negative Effects

*VARIETY : We have more selection if we don’t like somegoods we can find better one in other brands.Or we can have some products which is not manufactured in Turkey.

* PRICES :Because of competition we can find cheapergoods.

*UNEMPLOYEMENT RATE: When a global brand establish a company in Turkey they take Turkish employe , thusunemployement rate decreases.It creates employment area.

*CULTURAL DEGENERATION: Nowadays manypeople-especially young people-aspire to Americanpeople.They try to behave like Americans.

*CHANGE HABİTS: Some brands such as BurgerKing,McDonalds,KFC etc. change food habits.Peopleprefer to eat outside instead of eat with family at home.Plus people dont use knives and forks when theyeat these food so it shifts eating style.

*HEALTH PROBLEMS: Again because of some fastfood brands obesity people numbers increases and it leadsto other health problems.

. *LOCAL ECONOMY :People usually prefer global brands because of their brand obsession so localbrands cant earn and develope .People think thatproducts of global brands are more quality orsomething like that

*When i was a child we had ‘Domestic goods week’ but nowadays people dont care and dont celebrateit.People dont use Turkish goods as before.They wantto seem as a Europen.

*As far as i am concerned ‘OK,NO,YES,PARDON.SORRY’ taking part in our many sentences.We should protectour culture and language.!