global automotive - hccomposite.com · reduction of powertrain / chassis ... driving cycle co2...
TRANSCRIPT
Global Automotive DowAksa current focus
World at a glance
Light weighting is not a new idea
Key Market Driver: Mass Reduction
• Mass reduction is vital for car makers to avoid fuel efficiency or emissions legislated penalties
CALIFORNIA
Key Market Driver: Mass Reduction
− 10% mass reduction = +8-10% fuel efficiency
including secondary mass (and cost)
reduction of powertrain / chassis
23%
Vehicle Mass versus Emissions / Fuel Efficiency
1500 2000 2500 3000 3500 4000 4500 5000 5500
Vehicle Mass (lbs)
US Lt Truck Avg.EU Average
EU Car Average
US Car Average
US Lt Truck Avg. Gasoline car
Diesel car
Gasoline Hybrid
Diesel Hybrid
EU 2020 targetCA 2020 target
EU 2015 target
US 2015 target
330
300
270
240
210
180
150
90
60
30
CO
2 E
mis
sio
ns g
/km
US Car Avg.
Vehicle Mass
1500 2000 2500 3000 3500 4000 4500 5000 5500 lbs680 910 1130 1360 1590 1820 2050 2270 2500 Kg
Gasoline Vehicles
Diesel Vehicles
Original Source: WorldAutoSteel
OEMs face penalties - exceeding mandated emissions and
efficiency standards
SOURCE: European Commission; McKinsey analysis
95 95 95 95 95 95 95 95 95 95
-42%
31
-36%
130 126
-25%
139
-31%
140
-32%
143
-33%
42 44 45 48 53
163
-27% -28% -30% -31%
35
148
132
37
136
41
137
68
Emissions standards are
enforced through penalties
The top 10 EU OEMs
paid $6.2B in penalties in
2010 for exceeding
emissions limits
Penalties for excess CO2
will increase and tiers will
be eliminated for a
uniform penalty of 95
Euro per gm / km of CO2
by 2020
If top 10 OEMs in EU
were to maintain their
current levels of
emissions and car sales,
they would pay a
combined $127.8B in
penalties, or ~$5700 per
vehicle sold in 2020
Overall %
Reduction1
41.8 35.8 33.3 31.5 30.6 30.3 26.9 24.5 32.0 27.8
Emission
Penalties
$ Billions
18.6 12.4 31.1 5.0 14.7 9.8 5.7 6.1 14.6 9.8
Penalties
per vehicle1
$
8530 3860 6610 5940 5600 5450 5240 5160 4570 4370
EU target (2020)
2010 fleet emissions
Driving cycle CO2 emissions of top-10 selling OEMs g CO2/km
1 Based on current fleet emissions performance numbers
Light weighting value varies by car segment and geography
Value to OEMs from 1kg weight reduction
$
23
24
7
21
39
222020
31
24
45
9
23 23
34
8
22
Electric Vehicles
(mid market)
Low cost
vehicle
Mid range
vehicle
Upper end
mass market
Luxury Car
ROW China Europe North America
▪ EU emission regulations
and penalties increase the
benefits of lightweighting
for vehicles sold in the EU
▪ Lightweighting electric
vehicles benefits by
offsetting battery costs
required to maintain range
and performance
▪ Luxury carmakers are able
to pass on a larger portion
of costs to consumers
e.g. Audi A8 e.g. BMW 328 e.g. Honda
Accord
e.g. Nissan
Leaf
e.g. Toyota
Yaris
DowAksa Solution Portfolio
DowAksa – Dow Dow VORAFORCETM
Dow VORAFUSETM
Resin Matrix Systems
DowAksa AKSACA™ Carbon fiber and
Derivatives
Dow BETAFOAM™ Structural Foam
Dow BETAMATE™
and BETAFORCE™ Structural Adhesives
• Tailored Substrate Surface Chemistry for optimal
performance
• Materials Design and Joint Engineering to manage
inter-relationship between different substrates
• Down-engineering of composite components by
leveraging adhesive joint
• Solutions for Body Shop or Trim Shop assembly
• Optimization of
interface between
carbon fiber and
resin
• Ability to create
carbon fiber
systems tailored
for automotive
composite
applications
• Adhesive bonding
of cavity sections
reinforced with
structural foam
• Continuous bond-
line contains
structural foam
within the cavity
• Potential to reduce level of carbon fiber in the
composite by leveraging reinforcement contribution of
structural foam
• Acoustical contribution of foam in composite body
BMW – ground up
NEW technologies
NEW processes
NEW design/s vehicle concepts
CFRP Passenger ‘Life’ Module
Aluminum “Skate Board”
Target a part e.g. front seat, ‘B’ pillar, decklid etc.
Commercialize on one vehicle model
Extend across platform globally
Driven by value of technology vis-à-vis alternative options
in achieving target performance
Ford – ‘Democratization’
VW – ‘parts replacement’
Identify a part e.g. front seat, bumper, roof panel etc.
Design to fit in current assembly process
Duplicate in other similar plants
Driven by multi material hybrid parts strategy
Brands [e.g. Audi] may follow different strategy while Wolfsburg focus on long term
Potential Carbon Fiber Composite Targets
1
3
High performance Reinforcing or non-structural Structural
Monocoque
Drive shafts
Radiator mounts
Roof
panels
Bumpers
Trunk
Seats
Vehicle
underbody
Door
panels
Fenders
Suspension components
Hoods
Bumper
beams
Spoilers
Dashboard X member
Example parts
Parts Based approach
Ref: Rocky Mountain Institute
Multiplication Effects
Ref: Rocky Mountain Institute
Potential Supply Chain
Ref: Rocky Mountain Institute
Designers/Engineer’s Influence
Ref: Rocky Mountain Institute
OEMs developing formal partnerships with CF players in order to drive costs of manufacturing CF components downwards
▪ OEMs/ CF players are
forming formal relationships
in order to:
– Vertically integrate to
jointly reduce
component costs
– Ensure supply
consistency, which is of
utmost importance to
auto OEMs
▪ Several OEMs have yet to
form long-term partnerships
with CF players
JV
partnership
JDA
JDA
Longstanding
relationship
Business Drivers
• Light weighting – CO2 regulations in EU, Japan
• Followed by Asia [China, S and SE Asia and Australia]
– CAFÉ regulations in US – fleet average 54 mpg by 2025
• Future CFC [carbon fiber comp] production capacity – Concern by Auto OEM that potential demand far exceeds current and
projected global supply
• New capacity is capital intensive
– All capacity is ‘energy’ intensive
• Automotive supply chain – CFC based design and part production capability
Risks/Risk mitigations
• Market/Demand Risk: Demand could be delayed for a variety of reasons including regulation peel back or delay, global economic downturn, unclear price/perf benefit
– Mitigation: Close collaboraton with Auto OEM. Staying close to decision makers
• Capital Risk: CF production is capital intensive...additional capacity requires high levels of capital infusion with ROI at risk. Also operation expenses linked to energy costs…look for low cost energy geographies to locate CF production
– Mitigation: Demand guarantee or supply security agreements. Investment strategies in low energy cost locations
• Technical Risks: Efficient high volume CF composite production and part level cost/peformance.
– Mitigation: Technical focus
• Supply Chain Risks: ACN availability, Price of CAN
– Mitigation: Hedging
Summary
• Demand driven by Fuel Economy /CO2 emissions regulations which beget light weighting
– Current CFC capacity easily outstrips automotive market potential
• Intensive work globally to reduce the part level [piece price] cost of CFC
– Partnerships / Alignments forming e.g. Ford DowAksa
– CF capacity rationalization e.g. Toray Zoltek
• Risk identification and mitigation strategies