global advertising market report and outlook 2020

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Global Advertising Market Report & Forecast 2015-2020

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New Report Provides a Deep Insight into the Global Advertising Market Along with its Various Segments and Sub Segments

Increasing consumer spending on media and entertainment coupled with technological advancements have enabled the global advertising market to maintain its strong growth momentum. The pace of growth, however, differs across various segments and regions.

Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues decline over the same period. Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates. IMARC’s latest study “Global Advertising Market Report & Forecast 2015-2020” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc.


This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

Key Aspects Analyzed: Understanding the Global advertising market

Focus of the Analysis:• Composition of the market• Major players• SWOT analysis of the industry• Historical growth trends and driving factors • Market outlook Television advertising market

Focus of the analysis:• An overview of the television industry• Analysis of various sub-segments with their performance• Major industries that use television as an advertising medium • Major companies that use television as an advertising medium • Historical growth trends and driving factors • Market outlook


Print advertising marketFocus of the analysis:• An overview of the print advertising industry• Analysis of various sub-segments with their performance• Major players in each segment and their performance• Major industries that use print as an advertising medium• Major companies that use print as an advertising medium• Historical growth trends and driving factors • Market outlook Radio advertising marketFocus of the analysis:• An overview of the radio advertising industry• Radio listenership • Major industries that use radio as an advertising medium • Major companies that use radio as an advertising medium • Historical growth trends and driving factors • Market outlook

Internet/On-line advertising marketFocus of the analysis:• An overview of the Internet/On-line advertising industry• Viewership of various websites • Major industries that use internet as an advertising medium


• Major companies that use internet as an advertising medium • Historical growth trends and driving factors • Market outlook

Mobile advertising market

Focus of the analysis:• An overview of the mobile advertising industry• Various forms of mobile advertising• Major industries that use mobile as an advertising medium • Major companies that use mobile as an advertising medium • Historical growth trends and driving factors • Market outlook Outdoor advertising market

Focus of the analysis:• An overview of the outdoor advertising industry• Analysis of various sub-segments with their performance• Major industries and companies that use outdoor advertising as an advertising medium • Historical growth trends for each sub-segment and driving factors• Market outlook for each sub-segment


Table of Contents

1 Executive Summary2 Introduction3 Global Advertising Market3.1 Current and Historical Market Trends3.2 Performance of Various Segments3.3 Performance of Various Regions3.4 Key Players and their Market Shares3.5 Market Forecast4 Global Advertising Market: Industry Analysis4.1 Strengths4.2 Weaknesses4.3 Opportunities4.4 Threats5 Global Advertising Market: Industry Performance5.1 Global Television Advertising Market5.1.1 Current and Historical Market Trends5.1.2 Performance of Various Segments5.1.3 Performance of Various Regions5.1.4 Contribution of Major Industries5.1.5 Top Television Channels5.1.6 Market Forecast5.2 Global Print Advertising Market


5.2.1 Current and Historical Market Trends5.2.2 Newspaper Advertising Market5.2.2.1 Current and Historical Market Trends5.2.2.2 Major Newspapers: Performance by Readership5.2.2.3 Market Forecast5.2.3 Magazine Advertising5.2.3.1 Current and Historical Market Trends5.2.3.2 Major Magazines: Performance by Readership5.2.3.3 Market Forecast5.2.4 Contribution of Major Industries5.2.5 Market Forecast5.3 Global Radio Advertising Market5.3.1 Current and Historical Trends5.3.2 Performance by Region5.3.3 Contribution of Major Industries5.3.4 Market Forecast5.4 Global Outdoor Advertising Market5.4.1 Current and Historical Market Trends5.4.2 Performance of Various Segments5.4.3 Contribution of Major Industries5.4.4 Market Forecast5.5 Global Internet Advertising Market5.5.1 Current and Historical Market Trends5.5.2 Performance of Various Regions


5.5.3 Search Advertising Market5.5.3.1 Current and Historical Market Trends5.5.3.2 Market Forecast5.5.4 Display Advertising Market5.5.4.1 Current and Historical Market Trends5.5.4.2 Market Forecast5.5.5 Classified Advertising Market5.5.5.1 Current and Historical Market Trends5.5.5.2 Market Forecast5.5.6 Video Advertising Market5.5.6.1 Current and Historical Market Trends5.5.6.2 Market Forecast5.5.7 Contribution of Major Industries5.5.8 Most Visited Websites5.5.9 Market Forecast5.6 Global Mobile Advertising Market5.6.1 Current and Historical Market Trends5.6.2 Performance of Various Regions5.6.3 Contribution of Major Industries5.6.4 Market Forecast5.7 Global Cinema Advertising Market5.7.1 Current and Historical Market Trends5.7.2 Performance of Various Regions5.7.3 Contribution of Major Industries


5.7.4 Market Forecast6 Global Advertising Market: Top Players6.1 WPP Group PLC6.2 Omnicom Group6.3 Publicis Groupe6.4 Interpublic Group of Companies6.5 Dentsu

List of Figures

Figure 3 1: Global: Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 3 2: Global: Advertising Market: Breakup by Segment (in %), 2014Figure 3 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2007 & 2014Figure 3 4: Global: Advertising Market: Regional Breakup (in %), 2014Figure 3 5: Global: Advertising Market: Share of Key Players (in %), 2014Figure 3 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 3 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2020Figure 3 8: Global: Advertising Market Forecast: Regional Breakup by Value (in US$ Billion), 2015 & 2020Figure 3 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2020Figure 4 1: Global: Advertising Market: SWOT AnalysisFigure 5 1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 2: Global: Television Advertising Market: Breakup by Segment (in %), 2014Figure 5 3: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2014Figure 5 4: Global: Television Advertising Market: Regional Breakup (in %), 2014


Figure 5 5: Global: Television Advertising Market: Breakup by Industries (in %), 2014Figure 5 6: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2015- 2020Figure 5 7: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion),Figure 5 8: Global: Print Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 9: Global: Print Advertising Market: Breakup by Segment (in %), 2007-2014Figure 5 10: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 11: Global: Circulation Revenue of Newspapers (in US$ Billion), 2007 & 2014Figure 5 12: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 13: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 14: Global: Circulation Revenue of Magazines (in US$ Billion), 2007 & 2014Figure 5 15: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2015-2020Figure 5 16: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 17: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2015-2020Figure 5 18: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 19: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 & 2020Figure 5 20: Global: Radio Advertising Market: Regional Breakup (in %), 2014Figure 5 21: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 22: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 23: Global: Outdoor Advertising Market: Regional Breakup by Value, 2014 & 2020Figure 5 24: Global: Outdoor Advertising Market: Breakup by Region (in %), 2014Figure 5 25: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2014Figure 5 26: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 27: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 28: Global: Internet Advertising Market: Breakup by Segment (in %), 2014


Figure 5 29: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 & 2020Figure 5 30: Global: Internet Advertising Market: Regional Breakup (in %), 2014Figure 5 31: Global: Search Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 32: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 33: Global: Display Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 34: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 35: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 36: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 37: Global: Video Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 38: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 39: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 40: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 41: Global: Mobile Advertising Market: Breakup by Segment (in %), 2014Figure 5 42: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 & 2020Figure 5 43: Global: Mobile Advertising Market: Regional Breakup (in %), 2014Figure 5 44: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020Figure 5 45: Global: Cinema Advertising Market: Sales Value (in US$ Billion), 2007-2014Figure 5 46: Global: Cinema Advertising Market: Regional Breakup by Value (in US$ Billion), 2014 & 2020Figure 5 47: Global: Cinema Advertising Market: Regional Breakup (in %), 2014Figure 5 48: Global: Cinema Advertising Market Forecast: Sales Value (in US$ Billion), 2015-2020


List of Tables

Table 1 1: Global: Advertising Market: Sales Value (In US$ Billion), 2013 & 2014Table 1 2: Global: Advertising Market: Sales Value (In US$ Billion), 2015-2020Table 5 1: Global: Television Advertising Market: Revenue of Top Channels (in US$ Billion), 2014Table 5 2: Global: Newspaper Advertising Market: Top Newspapers by Readership (in Million), 2014Table 5 3: Global: Magazine Advertising Market: Top Magazines by Readership (in Million), 2014Table 5 4: USA: Radio Advertising Market: Top Radio Stations by Listeners (in Thousand), 2014Table 5 5: USA: Radio Advertising Market: Breakup by Industries, 2012 & 2013Table 5 6: Global: Outdoor Advertising Market: Top Advertising Industries, 2014Table 5 7: Global: Internet Advertising Market: Breakup by Industries (in %)Table 5 8: Global: Internet Advertising Market: Most Visited Websites, 2014Table 5 9: Global: Mobile Advertising Market: Breakup by Industries (in %), 2014Table 5 10: Global: Cinema Advertising Market: Top Advertising Industries, 2014


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global advertising market report and outlook 2020

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