1 NEW WORLD. NEW IDEAS. MARCH 4, 2014

2 3 4 5 6 7 8 9 THREE KEY SUCCESS FACTORS 10 BE UNPREDICTABLE OWNA MOMENT MAKEIT PERSONAL Buildanticipationtoa momentintime Rewardpeoplewith theunexpected Putpeopleatthecenterof anexperience THREE KEY SUCCESS FACTORS 11 BE UNPREDICTABLE OWNA MOMENT MAKEIT PERSONAL Buildanticipationtoa momentintime Rewardpeoplewith theunexpected Putpeopleatthecenterof anexperience INSIGHT ACTIVATION IDEA Heineken recognizes the legend in all of its drinkers Surprising demonstrations of legendary behavior INSIGHT ACTIVATION IDEA You can close your eyes but you can never turn off your nose Take over everyday environments with bad odour and open peoples eyes to the air transformation that Febreze provides INSIGHT ACTIVATION IDEA Redbull seeks to enable talent to take the next step towards their goals and dreams Create a series of world music events for those who want to make a difference in todays musical landscape THREE KEY SUCCESS FACTORS 28 BE UNPREDICTABLE OWNA MOMENT MAKEIT PERSONAL Buildanticipationtoa momentintime Rewardpeoplewith theunexpected Putpeopleatthecenterof anexperience INSIGHT ACTIVATION IDEA People on social media tweet that theyre bored 5 million times a week globally Transform boring moments into unforgettable ones INSERT THE HEADLINE HERE video INSIGHT ACTIVATION IDEA VW believe that more people will drive environmentally friendly cars if its fun to do An initiative that proves how the power of fun can change human behavior THREE KEY SUCCESS FACTORS 39 BE UNPREDICTABLE OWNA MOMENT MAKEIT PERSONAL Buildanticipationtoa momentintime Rewardpeoplewith theunexpected Putpeopleatthecenterof anexperience INSIGHT ACTIVATION IDEA Smirnoff is the global leader in spirits, but wasnt owning the biggest usage occasion, nightlife. Become the global nightlife leader INSIGHT ACTIVATION IDEA If you change the physical environment to be more colorful, it will change the way people feel and behave Add color to peoples lives France India Brazil India