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Global. As you can see the barbie doll has evolved throughly over the years. In 1959 the first barbie doll was created with the classic look of a b & W bikini . In the 1960s the very groovy yet preppy doll was brought out. - PowerPoint PPT Presentation

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Page 1: Global

Global

Page 2: Global

As you can see the barbie doll has evolved throughly over the years. In 1959 the first barbie doll was created with the classic look of a b & W bikini .

In the 1960s the very groovy yet preppy doll was brought out. In the 1970s the malibu barbie was created with a very

sunshine look to be as beautiful as a summers day. In the 1980s she brought the rock on to the world with her

matching pink higlights and jacket. In the 1990s Barbie was the ultimate girl next door with her

unbelievable beauty. Finally , when you thought it couldn’t get any better barbie

comes out as this radiant and most elegant model yet.

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Over the years

1950s barbie 1960s Barbie 1970s Barbie

1980s Barbie 1990s Barbie 2000 Barbie

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Barbie History

- First Barbie came out in 1959, created by Ruth and Elliot Handler.

- They named their doll after their daughter Barbara “ Barbie” and the boy doll Ken after their son Ken.

- The brand was able to globalize Barbie*.

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Barbie ATW

Barbie was set as an icon around the world to mothers and daughters of different sizes, colors, ages, and cultural backgrounds.

She was perceived as a Bimbo but was also admired for her “perfect shaped body”.(renaissance universal)

Although there were many revolts and movements against imperialism and world power, there have been no known movements against Barbie.

In Malaysia, they believed that this doll does not leave any room for children to use creativity because they believe that this toy is already “fixed” and “ready made”.

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Iran’s response to Barbie

Sara doll & brother Dara Sara, main doll, and her

brother Dara were more suited to the Islamic lifestyle.

Dolls were covered from head to toe with burqas as a daily lifestyle in Islam.

Many did not think that they were going to succeed and be as popular as Barbie.

Barbie & boyfriend Ken Barbie and Ken were

going out for a long time with no obvious plans for getting married.

This was not a very respectful relationship according to Iran.

They are considered the typical western life.

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Barbie in Iran

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Barbie’s effect today In 1997, the band Aqua created their one hit

wonder about the iconic Barbie called Barbie Girl.

Barbie also made it into clothes and jewelry industries.

Volkswagen company recently celebrated Barbie’s fiftieth year anniversary by creating a pink and very dollish like beetle.

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