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About the company Products Sales channels Coming Plans Partners

About company

the

Georgian Lottery Company LLC

Partners: Georgia, Israel, Hong Kong 10 years exclusive license granted by MOF to operate lottery games on July 1, 2009 on the bases of the tender;

Launched its operations from Oct 1, 2009 Distribution throughout the Georgia Offer both Instant Games and lottery Games Over 300 employees Over 3,000 sales points

Company 1, 2009

Launch,

Oct

GLCs chart

organizational

Georgian Company Products

Lottery

Instant Game

Lotto 6/49

Launching of the Instant Instant tickets conceal Game Ticketsvariably imaged data which when revealed, informs the player that the ticket is a winner or non-winner.

The variable data is usually concealed under a scratch off coating;Videos: Image TV ads for the launch (spot 1, spot 2, spot 3) Informational campaign, playing rules NY$ Ticket TV Spot Lotto 6/49 TV Spot

Launching of the Instant Game Tickets

Launch date for the first IG game: Oct 1, 2009; Prices for current tickets GEL 1 and GEL 2 Maximum winning amounts: from GEL 1 up to GEL 2,649 (USD 1,520) Payout conditions: up to GEL 20 at retailers, above GEL 20 at Liberty Bank from cash May out 1, at

* Starting 2010 the

Validation of Instant Game tickets done by the retailers: Manual Validation

Product Identification: Different game name has different game number. Each ticket will have a unique code for verification under the latex area Retailers are provided with the winning codes up to GEL 20 Non-winning tickets will not have matching codes Top tier prizes are validated by Liberty Bank

Online Validation:

Fast response time in real time Winning tickets validation Verifying the agent code Bar code scanning Void if Remove latex covered area for 2nd validation Added security for GLC, players and retailers Ticket activation at retailer for precise management

Agent Codes

IG Winners awarding ceremonies

Winners and small awarding ceremonies held at the Betting center

6/49 LottoWhat is 6/49?

One of the most Popular lottery games in the world Simple, low cost with the potential to win large Life Changing Prizes; Involves fully transparent draw Pari-mutuel pool 6 Numbers with 1 Extra Number are drawn from the range 1 to 49 numbers

/49 Lotto in Georgia

Launch date Dec 21, 2009; Draws are held on regular basis, 2 times per week, every Tuesday and Friday at 9:50 PM Transmitted on 2 main TV Channels: Rustavi 2 and TV Imedi Cut off time: 9:00 pm Selling start time: 11:00 pm on a draw date 6 prize categories for winnings Additional options: Quick pick, Multi Draw; Type of entry: Single and Multi Total number of draws up to now: 28

Videos: Teaser campaign (#1, #2, #3) Image TV ads for the

How to select the numbers?Key-in your selected numbers to the Lottery terminal; Key-in your selected numbers to Multiple the PC POS Fill in the Play Slip Optical Mark Reader is required How to play Lotto TV Ads.

Single

POS Terminal

OMR

Play Slip

e of entries: Single and Multiple

Select 6 different numbers from 1 to 49, for example:o

1

Single bet

2 Select 7 or more different numbers from 1 to 49; If seven numbers are selected, it can be split into 7 single entries as below:o o o o o o o o

1 2 3 4 5 6 7

Multi bet

Quick Picko o

Type of entries

o o

Non-self select, system generated Numbers randomly generated and selected by the Lottery System Quick Pick can be applied to Single & Multiple entry If you dont have preference on any number, Quick Pick is a good option

Multi DrawSelect the number of advance draws with the same numbers o Up to 10 advance draws selection o Either Quick Pick or self selected numbers o Applicable to Single & Multi-Combination entrieso

Lotto 6/49 standard ticket

2D Barcode Digital Signature Terminal Number Date of ticket sale Trace number Number of Draw (s) to play Total Amount of ticket Type of Entry: Single, Multiple Selected Numbers Marketing Message 6/49 ticket sample (front)

Ticket Serial No.

am S

ple

Merchant Number Date of Draw

pl am S

e

6/49 ticket sample 1717 (back)

Game Drawing for each draw Live TV broadcastRundown (10 minutes)

Opening Billboard Announcing the Prize Pool of draw Introducing the guest

GLC representative Last draw big prize winner Big Prize presentation award for the previous draw(s) or any other news; Draw taking place: 6 drawn numbers + 1 extra ball Host announces numbers drawn and the date for the next draw Closing billboard

Winning prize amount & Draw result is announced to public 1 hour after the draw via TV, GLC webpage and hotline, also next day via Newspaper and posters at retailers and LB branches (formerly known as Peoples Bank);

Allocation of Prize Fundso

Prize Fund: 46.5% of Turnover (Prize Pool)Division 1st Prize (Jackpot) 2nd Prize 3rd Prize 4th Prize 5th Prize 6th Prize Winning Condition Match all the 6 Drawn Numbers Match 5 Drawn Numbers + Extra Number Match 5 Drawn Numbers Match 4 Drawn Numbers + Extra Number Match 4 Drawn Numbers Match 3 Drawn Numbers + Extra Number Prize Fund Allocation 50% 14% 14% 7% 12% 3% 100%

Prize confirmation from M.LotteryNumber of Winner from each Prize Level

Prize amount of each Prize Level

Manual Input Prize

Total Turnover Total Prize Fund

JackpotPrize Pool for any division without winning in current draw + Jackpot from previous draw (if any) will be allocated as below:o

10% to Snowball Pool Balance will be carried forward allocated to 1st prize Jackpot of the next draw

o

Videos: JP TV Spot

Payou t

Payouts are available the next working day after each draw; Winners require to claim their prizes within 60 days after the draw; The ticket 2D barcode scanning is done at Liberty Bank in order to validate the winning ticket; Any prize should be claimed at Liberty Bank branches all across the country Prizes above 10K GEL must be claimed at GLC Central Betting Center in Scan 2D Barcode Tbilisi;or Key-in the Serial No. 2D Barcode Scanner

Sales Channels

Mobile POS terminal

GLC distribution Kiosk, Convenience Store, Supermarket, Metro, Grocery, etc.. Mobile Lottery Van GLC betting centers

Retail PC

Self-service desk Liberty Bank branches Walk man Pharmacy Chain PSP Pay Box

Lotto Winners awarding ceremonies

Winners awarding ceremonies are conducted after every draw at the betting center venue and also at the places of winners. certificates are handed by the lotto live draw anchor and the company

Sales points network

City/Region Tbilisi Adjara-Guria Imereti Kartli Kaxeti Total:

IG736 231 520 225 154 1,866

Lotto 6 / IG + LG 4974 14 194 8 8 298 808 93 139 88 76 1,204

Betting Centers

ick to edit Master text styles cond level Third level Flagship Betting Fourth level Center (Tbilisi) Fifth level Lilo Market Betting Center (Tbilisi) Coming Betting Centers: Kutaisi Imereti Region, May 2010

Existing Sales points: 2 MLVsClick to edit Master text styles Second level Third level Fourth level Fifth level

Mobile Lottery Van

Newspaper boothsOver 150 small, medium and large size of GLK in main cities: Tbilisi and the regions; Click to edit Master text styles Second level Third level Fourth level Fifth level

Georgian Lottery

iosks at Metro Stations

Every major metro station is covered with Kiosk; o total number 18;o

Grocery Stores

Over 3,000 groceries, street merchants, kiosks, etc

Shop in shop concept at big supermarkets

The Channel is managed by

GLC

One of the Hypermarkets in

rug Store Chain PSP

Started from March, 2010 Total number to be

achieved by the end of the year is 140 points all across the country;

Pay Box terminal

Buying Lotto tickets is

possible from the Pay box terminal

Started from 12th Apr. 2010 Total number to be

achieved 410 terminals all across the country

Walk men

Run

by

GLC

Operation From

Dept.

Concept

started

February, 2010

Number of walkmans - 15, in Tbilisi selling 5 at in the

12

regions;

Mainly

places

with human traffic (e.g big

Coming PlansSMS betting Q3, 2010 Toto Lotto Q3, 2010 TV Bingo Q4, 2010 Internet online betting Q1, 2011 Sport Betting Q2, 2011

Coming Plans: SMS betting

Mobile services are very common in Georgia

SMS betting will be used for selling lotto 6/49 starting High mobile penetration rate, people are familiar with Convenient to play, betting over players own mobile at Bet amount directly debit

from July, 2010

mobile lucky draw from previous experience

anywhere, anytime

from subscribers balance

Coming Planso o

What is TOTO? Pari-mutuel game

Determined by the results of various sporting events, such as football Knowledge of the sport can enhance the winning chanceso o o

Hybrid of Luck and Skill

Games will be chosen from top leagues, such as Spanish, UK Premier, Italian & German, Predict the results of certain number of games (out of 12 games per week) and win prizes depending on the number of correct predictionso

Coming

Plans How to Play?Choose which Toto Game Set of choice as either A, B, C or D o Mark one prediction (Single), two predictions (Double) or three predictions (Triple) for each of the 12 Games: o Choose from Home / Away / Draw Home : Home Team to win Away : Visitor Team to win Draw : Tie game Betting Methods 1. Self-selected Single Play - Select 12 predictions from 12 Games 2. Self-selected Multiple Play - Select 13 to 36 predictions from 12 Games 3. Quick Pick Sample Toto - 12 predictions randomly selected by terminal Ticket a for Single Entry How to Win? 1st Prize: Correctly predicted 12 out of 12 results in a Game Set 2nd Prize: Correctly predicted 11 out of 12 result in ao

Coming Plans: TV BingoWhat is a TV Bingo?

A well-known and widely accepted game enjoyed

in Bingo halls or at home

Televised with live audiences Played and drawn once a week Bingo tickets generated and printed by POS

terminal

Jackpot matching 15 numbers on one grid

before drawing more than 39 balls wins the Jackpot

Lifestyle Prize Based on all the tickets sold, a

random draw of the serial number last 11 digits

Coming Plans: TV BingoPhase I Main Game Bingo tickets are generated randomly and sold by POS Terminals

Terminal generate random numbers from 1 90

Each ticket consists of three (3) grids and sells for 3 GEL per ticket

Each grid consists of 15 numbers To win match all 15 numbers on one of the grids Play slips available for selecting own numbers

Game ends with the first player(s) matching 15 numbers on one of the grids

The system will monitor how many possible winner

Coming Plans: TV Bingo

se II Second Game (6 months later) As GLC TV BINGO increases in popularity within the market, it is possible to estimate the average number of tickets required each week. Pre-printed Bingo tickets on sale at selected retailers Draw serial numbers of the tickets to win appliances

Georgian Company Partners

Lottery

Tech providerAreas of expertise: o On-line lottery, e-gaming & betting system development o Lottery system implementation & turnkey solution o Organization planning consultation o Management & operation knowhow o Product portfolio planning o Marketing strategies o New games creativity & positioning o Packaging, Promotions, Advertising o Contingency & disaster recovery o Comprehensive state-of-art eGame & Lottery system: 6/49, 6/54, 5/90 Number game, Digit game

Local Partner

Georgian Lottery Company LLC has partnered with Liberty Bank for servicing players in cash out their prizes. The Bank is fully committed to cater companys clients in their 174 nationwide bank branches.

Cash out conditions: LG all amounts IG above GEL 20 (bellow GEL 20 at retailers) * Starting from May 1 the cash out at retailers will be increased up to GEL 50

ERP system - SAP

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