Glasgow for Business Glasgow for Business WeekWeek20122012

Monday 8Monday 8thth - Friday 12 - Friday 12thth October October

Monday 8th – Friday 12th October 2012

Partners & SponsorsPartners & Sponsors Over 60Over 60 organisations volunteered to be a part of the organisations volunteered to be a part of the

Business Week compared to just over 30 in 2011Business Week compared to just over 30 in 2011

Based on feedback from 2011 the number of locations Based on feedback from 2011 the number of locations for events for events were reducedwere reduced. The Teacher Building at St. . The Teacher Building at St. Enoch Square received fantastic feedback.Enoch Square received fantastic feedback.

Generous donationsGenerous donations were again received for the were again received for the Glasgow’s Got Business Talent competition. Slaters Glasgow’s Got Business Talent competition. Slaters Glasgow and Glasgow Chamber of Commerce donated Glasgow and Glasgow Chamber of Commerce donated prizes in both 2011 and 2012. Many other fantastic prizes in both 2011 and 2012. Many other fantastic prizes were up for grabs this year. prizes were up for grabs this year.

EventsEvents

60 events60 events took place throughout the week with took place throughout the week with key themes including; Digital Glasgow, key themes including; Digital Glasgow, Creative Industries, Youth Opportunities and Creative Industries, Youth Opportunities and Business OpportunitiesBusiness Opportunities

Event Organisers' Industry Sector

31%

18%11%

18%

4%

14%4%

Business & Consumer Services

Creative & Media

Education & Training

Financial & Professional Services

ICT (Electronics, IT, Software)

Public Sector

Not for Profit

PromotionPromotion

Social Media platforms were used to engage with the business Social Media platforms were used to engage with the business communitycommunity

999 Design created and coordinated the marketing strategy999 Design created and coordinated the marketing strategy

Real & Smooth Radio and The Herald Scotland were used for Real & Smooth Radio and The Herald Scotland were used for media promotionmedia promotion

Toblerone Banners & posters were displayed throughout the cityToblerone Banners & posters were displayed throughout the city

Partner Organisations promoted the week through their Social Partner Organisations promoted the week through their Social Media Channels and Personal WebsitesMedia Channels and Personal Websites

BookingsBookings

With over With over 60 events60 events there were there were 2000 2000 seatsseats available available

Over 60%Over 60% of these seats were booked of these seats were booked prior to the week commencing with more prior to the week commencing with more bookings made throughout the weekbookings made throughout the week

TwitterTwitter

2319 followers in October 20122319 followers in October 2012 Increase of 1917 followers from GFBW in November 2011Increase of 1917 followers from GFBW in November 2011

4000 followers to date (July 2013)4000 followers to date (July 2013)

#glasbiz used to promote GFBW#glasbiz used to promote GFBW Tweetreach used to determine how far tweets using Tweetreach used to determine how far tweets using

#glasbiz travelled: October 09, 2012: #glasbiz travelled: October 09, 2012: 50 tweets50 tweets reached  reached 28,872 people28,872 people with  with 107,858 107,858

impressionsimpressions*impressions are the total number of times a tweet reaches *impressions are the total number of times a tweet reaches

a timelinea timeline

FacebookFacebook 281 likes in October 2012281 likes in October 2012

Increase of 151 likes from GFBW November 2011Increase of 151 likes from GFBW November 2011

345 likes to date (July 2013)345 likes to date (July 2013)

3430 people talking about GFBW3430 people talking about GFBW People talking about this: The number of people sharing stories about People talking about this: The number of people sharing stories about

GFBW. Stories include liking the Page, posting to the Page's Wall, GFBW. Stories include liking the Page, posting to the Page's Wall, liking, commenting on or sharing Page postsliking, commenting on or sharing Page posts

Increase of 1961 from November 2011Increase of 1961 from November 2011

6059 engaged users6059 engaged users Page engaged users: The number of people who engaged with Page. Page engaged users: The number of people who engaged with Page.

Engagement includes any click or story created. (Unique Users)Engagement includes any click or story created. (Unique Users) Increase of 2787 from November 2011Increase of 2787 from November 2011

Other Social Networking SitesOther Social Networking SitesLinkedinLinkedin 407 members October 2012407 members October 2012

Increase of 135 members since GFBW November 2011Increase of 135 members since GFBW November 2011 466 members to date (July 2013)466 members to date (July 2013)

KILTRKILTR Joined 20Joined 20thth July 2012 July 2012

294 connections by October 2012294 connections by October 2012 383 connections to date (July 2013)383 connections to date (July 2013)

YouTubeYouTube Joined 22Joined 22ndnd February 2012 February 2012

100 subscribers & 1,081 views to date (July 2013)100 subscribers & 1,081 views to date (July 2013)

PinterestPinterest Joined 31/07/2012Joined 31/07/2012

104 Followers to date (July 2013)104 Followers to date (July 2013)

Google Analytics – Google Analytics – 1515thth July – 19 July – 19thth October October

15,231 site visits, an average of 159 visits 15,231 site visits, an average of 159 visits per dayper day

7.010 visitors – showing visitors returning 7.010 visitors – showing visitors returning to the siteto the site

57,403 Pageviews8,664 Unique Views00.03:44 Average Time on Site

Glasgow’s Got Business TalentGlasgow’s Got Business Talent

Over 1500 hitsOver 1500 hits from September to from September to November 2011 on the Glasgow for November 2011 on the Glasgow for Business Week website Business Week website

This more than doubled for the same 3 This more than doubled for the same 3 month period in 2012 receiving 3,363 hits. month period in 2012 receiving 3,363 hits.

Over 100Over 100 applications received for the applications received for the competition – double the amount from 2011competition – double the amount from 2011