Monday 7Monday 7thth – Friday 11 – Friday 11thth November 2011November 2011

Monday 7th – Friday 11th November 2011

Partners & SponsorsPartners & Sponsors Over 30Over 30 organisations volunteered to be a part of the organisations volunteered to be a part of the

Business WeekBusiness Week

More than 6More than 6 city centre hotels hosted events city centre hotels hosted events free of free of chargecharge with many offering complimentary food and drink with many offering complimentary food and drink at eventsat events

Generous donationsGenerous donations were made for the Glasgow’s Got were made for the Glasgow’s Got Business Talent competition including a 1 Year Business Talent competition including a 1 Year Membership from 29 Private Members Club, Corporate Membership from 29 Private Members Club, Corporate Suits from Slaters Glasgow and Social Media Strategy Suits from Slaters Glasgow and Social Media Strategy support from Dr Jim Hamill of Energise 2-0.support from Dr Jim Hamill of Energise 2-0.

EventsEvents

Over 70 eventsOver 70 events took place throughout the week took place throughout the week

Events were directly bookable via the dedicated Events were directly bookable via the dedicated website – website – www.glasgowforbusinessweek.comwww.glasgowforbusinessweek.com

The events were focused around The events were focused around 8 key themes8 key themes; ; Manufacturing; Environment; Funding; Manufacturing; Environment; Funding; Innovation; People in Business; Marketing & Innovation; People in Business; Marketing & Social Media; Investing in Glasgow; and Social Media; Investing in Glasgow; and Internationalisation Internationalisation

PromotionPromotion

Social Media platforms were used to engage with the business Social Media platforms were used to engage with the business communitycommunity

999 Design created and coordinated the marketing strategy999 Design created and coordinated the marketing strategy

Clyde 1 radio and The Herald Scotland were used for media Clyde 1 radio and The Herald Scotland were used for media promotionpromotion

Billboard was displayed on Buchanan StreetBillboard was displayed on Buchanan Street

Posters were displayed at the George Street Offices, Business Posters were displayed at the George Street Offices, Business Gateway Office, Colleges & Universities throughout GlasgowGateway Office, Colleges & Universities throughout Glasgow

Partner Organisations promoted the week through their Social Media Partner Organisations promoted the week through their Social Media Channels and Personal WebsitesChannels and Personal Websites

BookingsBookings

With over With over 70 events70 events there were more than there were more than 2400 2400 seatsseats available available

Over 70%Over 70% of these seats were booked prior to of these seats were booked prior to the week commencing with more bookings made the week commencing with more bookings made throughout the weekthroughout the week

Many events were fully booked very quickly Many events were fully booked very quickly resulting in a waiting list of resulting in a waiting list of over over 160 people160 people for for these eventsthese events

Social MediaSocial Media

Twitter Twitter

FacebookFacebook

LinkedinLinkedin

TwitterTwitter

402 followers402 followers

Continuous mentions and retweetsContinuous mentions and retweets

Glasgow for Business Week was trending Glasgow for Business Week was trending in Glasgow throughout the week in Glasgow throughout the week #GFBWeek#GFBWeek

FacebookFacebook

130 likes130 likesAn average of 20 people a week An average of 20 people a week

commenting and liking postscommenting and liking postsAn average of 487 monthly active users An average of 487 monthly active users 1,800 page and post views by users1,800 page and post views by users30,288 post views by friends of friends30,288 post views by friends of friendsOver 200 referrals from external sitesOver 200 referrals from external sites

LinkedinLinkedin

272 members272 members Daily interaction between membersDaily interaction between members Member interaction helped to structure the Member interaction helped to structure the

business week to meet their needs and business week to meet their needs and suggestionssuggestions

Feedback gathered on the ease of navigation of Feedback gathered on the ease of navigation of the website and booking process, this helped us the website and booking process, this helped us ensure it ran smoothly and was user friendlyensure it ran smoothly and was user friendly

200% week over week growth rate since it was 200% week over week growth rate since it was created in May 2011created in May 2011

Google Analytics – Google Analytics – 1717thth August to 21 August to 21stst November November

11,767 site visits, an average of 123 visits 11,767 site visits, an average of 123 visits per dayper day

6,868 visitors – showing visitors returning 6,868 visitors – showing visitors returning to the siteto the site

67,506 Pageviews48,762 Unique Views00.05:09 Average Time on Site

Google Analytics (cont)Google Analytics (cont)

Direct Traffic - 39.74%, Referring Sites -31.39%, Search Engines -28.52%

Top Referring Sites – glasgow.gov.uk, Twitter and Linkedin

Majority of visits from the United KingdomMajority of visits from the United Kingdom

102 visits from the United States, 23 from 102 visits from the United States, 23 from France, 20 from Germany and many more from France, 20 from Germany and many more from United Arab Emirates, Spain, Australia and ItalyUnited Arab Emirates, Spain, Australia and Italy

Glasgow’s Got Business TalentGlasgow’s Got Business Talent

Over 1500 hitsOver 1500 hits from September to from September to November on the Glasgow for Business November on the Glasgow for Business Week website aloneWeek website alone

The competition was also promoted on The competition was also promoted on Clyde 1 website receiving Clyde 1 website receiving over 13,500 over 13,500 viewsviews throughout this time throughout this time

Over 50Over 50 applications received for the applications received for the competitioncompetition

Glasgow’s Got Business Talent Glasgow’s Got Business Talent ApplicantsApplicants

Every applicant was contacted by Tom McLaren Every applicant was contacted by Tom McLaren from the GO Group and those who responded from the GO Group and those who responded have been appointed a business adviser through have been appointed a business adviser through Business GatewayBusiness Gateway

Semi-finalists & Finalists have all received Semi-finalists & Finalists have all received support from the teamsupport from the team

Yearbees, TenderCush, Robomotic & TreeGreen Yearbees, TenderCush, Robomotic & TreeGreen all resident within Digital Enterprise Glasgowall resident within Digital Enterprise Glasgow

FeedbackFeedback

GGBT Winner – “…. Winning has given us the GGBT Winner – “…. Winning has given us the impetus and confidence to take the business to impetus and confidence to take the business to the next level.”the next level.”

““Glasgow for Business Week fulfils a real need to Glasgow for Business Week fulfils a real need to discover how to be a success in business.”discover how to be a success in business.”

“… “… such an inspiring week …”such an inspiring week …”

“…“…What a brilliant experience and so well What a brilliant experience and so well organised.”organised.”

Feedback (cont)Feedback (cont) “…“…your relentless optimism in drumming up interest (that your relentless optimism in drumming up interest (that

alas can feel very, very rare at the moment) is excellent.”alas can feel very, very rare at the moment) is excellent.”

““Thoroughly enjoyed it.”Thoroughly enjoyed it.”

“… “… a HUGE thank you to you and all the team for a a HUGE thank you to you and all the team for a fantastic week.”fantastic week.”

““Something like Glasgow for Business Week is incredibly Something like Glasgow for Business Week is incredibly important and has been very well received and there’s a important and has been very well received and there’s a great buzz about it.”great buzz about it.”

Feedback (cont)Feedback (cont)

“… “… I was pleased with the ease of use for I was pleased with the ease of use for the portal and we had good feedback from the portal and we had good feedback from our delegates.”our delegates.”

“…“…this week has been so useful.”this week has been so useful.”

““I heard nothing but great stories, so I heard nothing but great stories, so congratulations on such a successful event!”congratulations on such a successful event!”