#givingtuesday readiness webinar - tim sarrantonio: designing a donation experience for stewardship
TRANSCRIPT
![Page 1: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/1.jpg)
Designing a Donation Experience for Stewardship
connect. reach. grow.
Readiness Series
![Page 2: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/2.jpg)
Designing a Donation Experience for Stewardship
Q: How can we create a red carpet experience for every potential donor?
connect. reach. grow.
Readiness Series
![Page 3: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/3.jpg)
Designing a Donation Experience for Stewardship
Q: How can we create a red carpet experience for every potential donor?
A: Let’s find out, shall we?
connect. reach. grow.
Readiness Series
![Page 4: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/4.jpg)
Tim Sarrantonio
• 10 years of nonprofit fundraising experience• Serve on two nonprofit boards, volunteer for several others• Raised $2 million in the last four years
connect. reach. grow.
![Page 5: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/5.jpg)
today’s agenda
connect. reach. grow.
![Page 6: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/6.jpg)
today’s agenda
connect. reach. grow.
donation forms
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today’s agenda
connect. reach. grow.
donation forms stewardship
![Page 8: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/8.jpg)
today’s agenda
connect. reach. grow.
donation forms stewardship
donor personas
![Page 9: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/9.jpg)
today’s agenda
connect. reach. grow.
donation forms stewardship
donor personas ACTION ITEMS!
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online givingthe rise of
2002
2012201
2012
connect. reach. grow.
![Page 11: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/11.jpg)
* Stats from Digital Giving Index studies
online givingthe rise of
2002
connect. reach. grow.
![Page 12: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/12.jpg)
* Stats from Digital Giving Index studies
online givingthe rise of
2002 2013
61
connect. reach. grow.
![Page 13: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/13.jpg)
* Stats from Digital Giving Index study
online giving forms
connect. reach. grow.
![Page 14: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/14.jpg)
* Stats from Digital Giving Index study
generic
online giving forms
connect. reach. grow.
![Page 15: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/15.jpg)
* Stats from Digital Giving Index study
online giving forms
generic vs. branded
connect. reach. grow.
![Page 16: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/16.jpg)
* Stats from Digital Giving Index study
generic vs. branded
online giving forms
• $105 average gift size • $139 average gift size
connect. reach. grow.
![Page 17: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/17.jpg)
* Stats from Digital Giving Index study
online giving forms
• $105 average gift size
• 7% of overall giving
• $139 average gift size
• 54% of overall giving
generic vs. branded
connect. reach. grow.
![Page 18: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/18.jpg)
• $105 average gift size
• 7% of overall giving
• $139 average gift size
• 54% of overall giving
* Stats from Digital Giving Index study
online giving forms
6x more money raised!
generic vs. branded
connect. reach. grow.
![Page 19: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/19.jpg)
what is stewardship?
* Thanks Wikipedia!
connect. reach. grow.
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what is stewardship?
It is a theological concept of the ethical planning of resources
* Thanks Wikipedia!
connect. reach. grow.
![Page 21: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/21.jpg)
what is stewardship?
It is a theological concept of the ethical planning of resources
Yet it is so much more!
* Thanks Wikipedia!
connect. reach. grow.
![Page 22: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/22.jpg)
traditional engagement
connect. reach. grow.
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We’ve been taught a certain way to grow our mission
traditional engagement
connect. reach. grow.
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appeal donation receipt donor steward
We’ve been taught a certain way to grow our mission
traditional engagement
connect. reach. grow.
![Page 25: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/25.jpg)
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
![Page 26: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/26.jpg)
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
![Page 27: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/27.jpg)
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
![Page 28: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/28.jpg)
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
![Page 29: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/29.jpg)
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
![Page 30: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/30.jpg)
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
![Page 31: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/31.jpg)
connect. reach. grow.
donor personas
![Page 32: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/32.jpg)
connect. reach. grow.
donor personas
Emma
![Page 33: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/33.jpg)
connect. reach. grow.
donor personas
Emma• Previous donor• Invested in mission• Good amount of data
![Page 34: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/34.jpg)
connect. reach. grow.
donor personas
Emma Eugene• Previous donor• Invested in mission• Good amount of data
![Page 35: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/35.jpg)
connect. reach. grow.
donor personas
Emma Eugene• Previous donor• Invested in mission• Good amount of data
• Not a donor• Not invested in mission• Little to no data
![Page 36: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/36.jpg)
developing a stewardship strategy
connect. reach. grow.
![Page 37: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/37.jpg)
Donor Passion
Message
Engagement
Stewardship
developing a stewardship strategy
connect. reach. grow.
![Page 38: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/38.jpg)
Donor Passion
Message
Engagement
Stewardship
developing a stewardship strategy
connect. reach. grow.
![Page 39: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/39.jpg)
Donor Passion
Message
Engagement
Stewardship
developing a stewardship strategy
connect. reach. grow.
![Page 40: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/40.jpg)
Donor Passion
Message
Engagement
Stewardship
developing a stewardship strategy
connect. reach. grow.
![Page 41: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/41.jpg)
connect. reach. grow.
#GivingTuesday action items
![Page 42: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/42.jpg)
connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
![Page 43: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/43.jpg)
connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page
![Page 44: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/44.jpg)
connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page• Encourage social giving
![Page 45: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/45.jpg)
connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page• Encourage social giving• Reach out to invested donors for buy in
![Page 46: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/46.jpg)
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page• Encourage social giving• Reach out to invested donors for buy in• Develop a simple stewardship plan
connect. reach. grow.
![Page 47: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/47.jpg)
connect. reach. grow.
For next year, your organization can:
#GivingTuesday action items
![Page 48: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/48.jpg)
connect. reach. grow.
For next year, your organization can:
• Identify a matching donor
#GivingTuesday action items
![Page 49: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/49.jpg)
connect. reach. grow.
For next year, your organization can:
• Identify a matching donor• Develop multi-media plan
#GivingTuesday action items
![Page 50: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/50.jpg)
connect. reach. grow.
For next year, your organization can:
• Identify a matching donor• Develop multi-media plan• Create a detailed stewardship plan
#GivingTuesday action items
![Page 51: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/51.jpg)
For next year, your organization can:
• Identify a matching donor• Develop multi-media plan• Create a detailed stewardship plan• Build upon this year’s success
connect. reach. grow.
#GivingTuesday action items
![Page 52: #GivingTuesday Readiness Webinar - Tim Sarrantonio: Designing a Donation Experience for Stewardship](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c1742dbb61eb654a8b4612/html5/thumbnails/52.jpg)
Designing a Donation Experience for Stewardship
Q: How can we create a red carpet experience for every potential donor?
A: Now you know!
connect. reach. grow.
Readiness Series