give your association blog a makeover
TRANSCRIPT
Give YourAssociation Blog
a Makeover
Why give your association blog a makeover?
Members and prospects will enjoy the new lookRevitalize your own interest in providing a valuable blogMakeovers can be refreshing!
3 Quick and Easy Ways to Makeover Your Blog
Update your visualsChange up your fontsLink to other blog posts
Update Your Images•Using stock image? Take a few extra minutes to find original photos.•Try to match the photos to your blog’s visual style and color scheme. •Consider hiring a professional photographer to attend an event. • May be expensive, but consider it an
investment. The resulting images will be the start of your association’s own stock library.
Change Up Your FontsSystem installed fonts are convenient, but can often
be dull.Investigate sites like dafont.com for other options.
Be sure to review terms of service to confirm any free fonts downloaded can be used commercially.
Upload the font to your blogging platform to use.If that’s not an option, use the fonts in images and use as headers.
Stick to 3 total fonts for best readability. Only use one script font, and limit it to accents.
Link to Other PostsCreate internal links to other relevant content on your blog
Keeps readers on your site longerHelps with search engine optimization
Add links throughout the new blog post or add a list of 3 recommended posts at the endLimit to 3-4 internal links per post to keep from looking like spam
Inspiration for Blogging
“A blog is only as interesting as the interest shown in others.” -Lee Odden
Presented by StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]