Give Give Housing a Housing a

VoiceVoice

Public Awareness Public Awareness CampaignCampaign

Ulster County Housing Ulster County Housing Consortium Consortium

AgendaAgenda

Overview of Ulster County Housing Overview of Ulster County Housing ConsortiumConsortium

Ulster County Workforce Housing ProfileUlster County Workforce Housing Profile

Give Housing a VoiceGive Housing a Voice Campaign Campaign

Opportunities for SupportOpportunities for Support

Ulster County Housing Ulster County Housing ConsortiumConsortium

Founded in 2001 in response to federal Founded in 2001 in response to federal requirementsrequirements

MissionMission Garner and use resources to execute safe, Garner and use resources to execute safe,

decent, affordable housing and related decent, affordable housing and related services which meet the diverse housing services which meet the diverse housing needs of Ulster County residentsneeds of Ulster County residents

Ulster County Housing Consortium Ulster County Housing Consortium MembersMembers

Members include: Members include: Ulster County LegislatureUlster County Legislature Ulster County Planning DepartmentUlster County Planning Department City of KingstonCity of Kingston Rural Ulster Preservation CompanyRural Ulster Preservation Company Resource Center for Accessible LivingResource Center for Accessible Living Family of WoodstockFamily of Woodstock Ulster County Development CorporationUlster County Development Corporation Ulster Savings BankUlster Savings Bank Birchez Associates LLCBirchez Associates LLC

Ulster County Workforce Ulster County Workforce Housing ProfileHousing Profile

Snapshot:Snapshot:

60% having trouble60% having trouble

90% think county has affordability problem90% think county has affordability problem

Not just low-income problemNot just low-income problem

People expressed passion for and interest People expressed passion for and interest in housing and county as a communityin housing and county as a community

Public Awareness CampaignPublic Awareness Campaign

We are asking business, civic We are asking business, civic and government organizations to and government organizations to sign on as sponsorssign on as sponsors

Great opportunity to educate & engageGreat opportunity to educate & engage

Workforce housing campaign will get interestWorkforce housing campaign will get interest

Campaign will drive participation & supportCampaign will drive participation & support

Give Housing a VoiceGive Housing a Voice

Purpose: we need to mobilize support Purpose: we need to mobilize support for for

Workforce housing affordabilityWorkforce housing affordability

Sufficient housing supplySufficient housing supply

Balanced land use – smart growthBalanced land use – smart growth

Give Housing a Voice - Give Housing a Voice - MessagesMessages

Give Housing a VoiceGive Housing a Voice will communicate four messages will communicate four messages – three to build awareness and a fourth to – three to build awareness and a fourth to invite action:invite action:

AwarenessAwareness

1.1. WorkforceWorkforce – people we count on can’t afford to – people we count on can’t afford to live herelive here

2.2. SupplySupply – there is not enough housing to support – there is not enough housing to support economic developmenteconomic development

3.3. Smart Growth Smart Growth – we need support for developing a – we need support for developing a healthy housing mixhealthy housing mix

ActionAction

4.4. Join us to transform awareness into actionJoin us to transform awareness into action

Workforce MessageWorkforce Message

Supply MessageSupply Message

Smart Growth MessageSmart Growth Message

Your logo here

Give Housing a VoiceGive Housing a Voice – Your – Your SupportSupport

Unique opportunity to “do well by doing Unique opportunity to “do well by doing good”good”

Sponsors will benefit from awareness Sponsors will benefit from awareness generated by sponsorship acknowledgement generated by sponsorship acknowledgement in ads and on Web sitein ads and on Web site

Sponsors will also be helping to address Sponsors will also be helping to address the critical need for workforce housingthe critical need for workforce housing

Sponsorship Opportunities – Sponsorship Opportunities – VII. Overall Program SupportVII. Overall Program Support

Provide general support for public Provide general support for public awareness effortsawareness efforts

Sponsorship may be in any amountSponsorship may be in any amount

Contributions will be pooled for media Contributions will be pooled for media buys, additional creative executions and buys, additional creative executions and administrative supportadministrative support