GIVE AND GO JAGUARS

PROGRAM

Monique Burr Foundation

What is Give and Go?

Ticket Prices

How MBF is benefitting

We Give Project

October is Anti-Bullying Month

Top 3 Games August 9: Dolphins August 24: Eagles September 29: Cowboys

Back Up Game December 15: Buffalo Bills

Why we picked the games Dolphins are a Florida team Eagles are a top team Cowboys have a large fan base UF has no conflicting dates with Jags

games FSU has no conflicting dates, but has

some conflicting weekends None of the dates are near other MBF

events

Target Audiences UNF/JU Students UNF Faculty Past, Present and Future Sponsors MBF Board members Local businesses

Secondary Research Previous Jacksonville non profit Give and Go

Campaigns: Other non profits have a link to purchase tickets

on their homepageOther no profits have already started social

media statuses and have created press releases Some news stations have already contacted

other non profits regarding Give and Go

SWOT Analysis Strengths

Builds brand awareness Raises money Builds relationships with sponsors and businesses

Weaknesses:A lot of people sell Jaguar tickets A lot of non-profit organizations in Jacksonville

Opportunities: Gain more partners and relationships Make MBF more well known in Jacksonville community

Threats:Competition from other non-profits

Campaign Strategy The Monique Burr Foundation for Children

Inc. is working with the Jacksonville Jaguars to sell tickets with some of the proceeds benefiting the foundation. Monique Burr plans on utilizing social media, Jacksonville businesses, past and present sponsors, board members, ticket incentives and research to create a campaign that will lead to new levels of success and outreach.

Objectives 1. Motivational Objective Fundraising: Sell 100

Jaguars tickets to benefit Monique Burr foundation.

2. Informational Objective Brand Recognition: Increase MBF brand awareness.

3. Informational Objective Relationship Building: Build relationships within the Jacksonville community.

Tactics- Objective 1 Sell 100 Jaguars tickets to benefit

Monique Burr foundation. Who are we going to sell tickets to? How are we going to sell tickets? Board member (office) competition Contact current and previous sponsors

Research past MBF sponsors

Tactics- Objective 2 Increase MBF brand awareness. Social media

Put a link to purchase jags tickets on MBF website

Make Facebook event page ○ Invite past donors, possible donors, board

members and full target audience Increase FB/Twitter traffic Flyers- Q code St. Johns town center partners

Facebook Posts

Tactics- Objective 3 Build relationships within the Jacksonville

community. Office luncheon with potential sponsors Press Release UNF/JU Buy 10+ tickets= incentive (t-shirts,

discounted Live at the Lot tix)

Why tailgating can be beneficial Good free marketing for MBF

Banner access Pass out MBF merchandise

Coozies, t-shirts, hats, etc. Can be a dry event Raffle with MBF merchandise—each ticket is $2,

goes back to MBF Raffle/cookout with Ed Burr/redbull girls Good advertising for El Pescado—pass out El

Pescado flyers Bring corn hole

Fun Incentives/Ideas Social media blast when ticket sales are

near 100th one sold—100th ticket purchased wins a prize

Generic letters for town center businesses and smaller shops and boutiques (Ponte Vedra, Riverside and Avendale)