giulio ceppi total tool founder and managing directoribfitaly.it/beta/downloads/tt book...

. Brand identity

. Visual design

. Interaction + Multimedia

. Landscaping + Building

. Interior design

. Ephemeral architecture

. Value building

. User experience

. Edutivity

. Strategy + Direction

. Concept + Product

. Material development

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| Visioning |1 9 9 9 – 2 0 0 9 | D E S I G N D I R E C T I O N S

This booklet celebrates 10 years of Total Tool activities: an extremely intense season, made by all the incredible people that I met and by their trusts and emotions, in a continuum of explorations and challenges. 10 years of magic, celebrations and delusions, but truly unique and authentic. I’m deeply conscious that this “living experiment” will continue and that what we produced it is not easy to be imitated, neither by ourselvesor by others.

We have defined our approach to innovation stepwise along our own path. We made this according to the Epigenetics con-cept, designing first of all our tools and goals and filtering then through people and experience every progressive step toward quality and fulfillment: the achievements we got are only a par-tial answer to our thirstiness of expertise, far to be satisfied. We know that in design the road to satisfaction is never-end-ing, so thanks to everybody for being so patient and still enthu-siastic in the venture of what we do.

Giulio Ceppi, Total Tool founder and managing director

“

”

COVERVenere e CucchiainiArmand Pierre Fernandez, 2000

FOLLOWING PAGESAirline spoonsPrivate collection

Mis

sion

_Total Tool is a company dedicated to innovation, established in 1999 in Milan by Giulio Ceppi, architect and designer, with a personal experience in creative teams such as Domus Academy Research Centre and Philips Design.

TT activity is focused on identifying and defining innovation and producing creative and strategic opportunities for companies, via design, communication, architecture and visioning, intended as operative tools.

TT main mission is to help companies to innovate and to create value, contributing excellence and creativity to their business, i.e. being suppliers of new strategies and unique opportunities.

TT goal is to bring the human component into discussions about technology, communication, behavior, values and real needs.

T O T A L T O O L I 1 9 9 9 - 2 0 0 9 I D E S I G N D I R E C T I O N S I P G 3

App

roac

h_Materials, technologies, senses and behaviours are our assets and leverages: what we deliver is always the result of an interdisciplinary process, able to last in time and to be managed into a complex reality, as we live in nowadays.

Total Tool operates through an international network of people and professionals, experts in different disciplines and in a wide cultural dimension. We truly believe that there’s no creation without contamination and mutual understanding.

_Sw

issa

ir

Design means exploration, brows-ing the new, flowing: In TT we continuously map what we per-ceive or what we expect to see, be-casue we need powerful navigators to drive us into the right direction. We need excitement and expertise, intuition and deduction, forecasting as well as feedbacks: TT approach comes the believe that innovation is a process with different steps and stages, including many different languages, rituals and aesthetics.

1 9 9 9 - 2 0 0 9 I D E S I G N D I R E C T I O N S I P G 5

Avia

teca

_

Pro

cess

_Scenarios + Visioning

Biz+partnership design

Design requirements

Design

Brand design guidelines

Communication

Architecture

Produce +Deliver

Brand identity

Interaction+multimedia

Visual systems

InteriorConcept+product

1

2

3

Humanfactors

Benchmarking Market auditing

Br

and

chec

k-u p

Enabling materials T echnological trends Plat

form

s ex

plor

a tio

n

Use

r e x

p erie

nce

Lifestyles explorat ion Socio-cultural stud

ies

Technology Business

Landscaping+building

Ephemeral Architecture

Strategy+direction

Material identity

Research +Analysis

Innovation tools+strategies

Sensescaping+experience design

Market+technology roadmaps

FT

OS H

AR

D

Cli

ents

_ABM GroupAIPEAlbatrosAndersen windows (USA)Archivio DisarmoAuchanAzienda Ospedaliera di LeccoBonatti ParmaBormio 2005BPB ItaliaCanon (JP)CBS OutdoorComune di BormioComune di MandelloComune di VeneziaComunità del GSB (CH)Comunità EuropeaDeborah GroupEdilsider

ElicaEmbotelladora de Canarias (E)Essen (ARG)FaraplanFestoFimaFondazione Italia-GiapponeGeodan (NL)Gruppo Norman 95iGuzziniID Institute IvreaIT de Canarias (E)LeuciLuceplanLuxandoMercuri UrvalMitsubishi design (JP)More Ideas (E)Nissan Automotive (JP)

PiquadroPioneer design (JP)Play +PromosReggio ChildrenQ-free (N)San LorenzoSelectiva, Gruppo PaglieriSony CP Laboratories (JP)SVGommaTDKTerra MorettiValextraVersaceVertuVitali Spa

Num

bers

_Al

ital

ia_

Design templates produced14.8003.200

People in our mailing list

1.020Presentations performed

370Projects delivered90

Clients served

Student internships/trainerships24Nationalities represented by co-workers


70

10.200 Average of monthly accesses to our website

1.400 Concepts developed

700 Press mentions

290 Diagrams and maps designed

85Partners and consultants

40 Participations in events/exhibition

4 Members of the original staff still in post

Average of monthly accesses to our website

Part

ner

s_A piece of pie, Barcelona (E) Canarias Design Center (E)Cult Biz London (UK)Design Innovation, Las Palmas (E)Emedia, London (UK)Future Concept LabGeoEnergia, VercelliGiugiaro Architettura, TurinInbar BolzanoKanso, RomeKikilab, BresciaMaterial ConnexionMaterioteca, MilanPianeta comunicazione, MilanRSP Architects, Minneapolis (USA)Starching, MilanStudio Bodega, LeccoStudio I.T.O., MilanValue Building, MilanZPZ Partners, Modena

Luft

hans

a_

Loca

tion

s_Milano

Buenos Aires

LisbonaMadrid

Torino

Santiago

Barcellona

Eindhoven Amsterdam

Parigi

Londra

TrondheimReykjavik

Instambul

New DelhiHong Kong

Shenzen

Melbourne

Shanghai TokyoYokoama

San PaoloCordova

Malindi

Dakar Al Khartum

Brasilia

Canarie

New York

Atlanta

Guatemala

BogotàMedellìn

Lima

MinneapolisLas VegasRoma

Dubai

El CairoTripoli

Askole

1 9 9 9 - 2 0 0 9 I D E S I G N D I R E C T I O N S I P G 1 1

OfficesClients

Ach

ieve

men

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2000 ........................................................................Essere Benessere, Triennale di MilanoSharing the Future, Spazio Danese, MilanImpresa & Cultura

2001........................................................................Moneyware San Lorenzo, MilanObelisco Di Luce, Biennale di VeneziaLight Lighting/Intel, MilanBest Marketing Programme (USA)

2002 ........................................................................Skinscape Saporiti Showroom, MilanGlobalware/Dining by design, New York 100 Italian Web awards

2003 ........................................................................Cocktail Rooms Saporiti Showroom, Milan Scenting Hotel/Town House, Milan Luxando/Saporiti showroom, Milan

2004 ........................................................................Welcome Design/Pirelli RE, MilanSelezione XX Compasso D’oro ADI


2005 ...........................................................................Cardinal Points Galleria Jannone, MilanIntelligenza Dei Sensi Material ConnexionOggetti Esistibili, Triennale di Milano

2006 ...........................................................................Exhistible Objects, Design Biennal, ShangaiSensoroom, Principe di Savoia, MilanUrban Ticket Design, Raas Gallery, MilanMeditower BDCI, Shenzen

2007 ...........................................................................New Italian Design, Triennale di MilanoWomb Raas gallery, MilanICSID Hall of fameExhistible Objects, Sao Paolo

2008...........................................................................Selezione XXI Compasso D’oro ADI

2009...........................................................................Popai European awardUrban Solution, Fiera Milano

EXHIBITIONS

PRIZES

In 10 years Total Tool experienced so many topics and fields, facing different clients and cultures, but we expressed for sure a strong attitude for DESIGN DIRECTION: we have always looked for projects where design, architecture, communication and visioning melt in an original way, enhancing the interdisciplinary approach of Total Tool and its young talents.The 4 colour bands on the top of the following pages represent different percentages in which disciplines where blended according to each case history.

The following 20 projects do really express the way in which creativity can contribute to innovation, dialoging with the business culture in a fertile way, not always easy to be trusted and managed. True stories, great clients, challenging goals, dedicated people: design direction is a way to surf complexity and produce a open process, generally long lasting in time and hopefully successfull for both parties.

_Tha

i

Design Communication Architecture Visioning

Pro

ject

s_Executive Headquarters + Eco-Park Windows as an Interface: The Odissey Project Wind Park de Gran CanariaCorporate Identity New Finishes for Elastomeric MaterialsAldente CornersShowroom and SmartcubeFidopark, Trucker Club, Bikers ClubNew Corporate Architecture Automotive ExperienceCreation of a New High Craft Soft FurnituresExistible Objects: When Advertising Makes DesignUrban Congestion Charging SystemMeditowerA New Ritual for Tasting Octagon for Identity ValuesEcogrillBrand Architecture and ProductsAtelier on water and energies

1999

200120022003

2004

2005

2006

2007

2009

1. EXECUTIVE HEADQUARTERS + ECO-PARK


C L I E N T

P R O J E C T

P A R T N E R S

Y E A R S

S.I.L.E.A. S.p.a. (I)

NEW OFFICE BUILDING IN VALMADRERA

(LC) AND WAYFINDING SYSTEM

PAOLO BODEGA, ALBERTO PIANCASTELLI

1999 - 2001

The project for the new office building of SILEA and of the connected green areas is characterised by the strong integration between the infrastructures and energy plants and the pre-existing structures and by the landscape and social dialogue with the context and the territory. The project regains part of the energy produced by the waste to energy plant using it for two main purposes: air-conditioning the offices and creating an eco-park with tropical plants. The park mirrors the will to establish a relationship with the landscape and the local inhabitants, acting even as a structure for public services and becoming a striking protagonist of the context.The office building expresses its deep link to the context, trying to establish a direct and clear relationship with the integrated layout of the park, set between the offices and the area with the incinerator. The park doesn’t separate the incinerator from the offices; on the contrary, it connects them, acting as didascalic element on the concept of recycling and reuse of waste energy produced by ovens.

2. WINDOWS AS AN INTERFACE: THE ODISSEY PROJECT


Coordination and strategic design of a new range of high-performance frames integrating new technologies for new services and solutions to control domestic micro-climate, safety and information for Andersen Windows, world leader in the production of windows and doors frames. During the first phase, high-tech, social and environmental reference macro-trends and project drivers for communication, safety and micro-climate were defined. The possible evolutive scenarios were presented in 2001 and 2002, afterward the company displayed product concepts and afterwards, at NHBS in Atlanta, it revealed the prototypes. The project was appointed as the Most Innovative Marketing Project by the Window magazine and it was exclusively presented on CNN.

C L I E N T

P R O J E C T

P A R T N E R S

Y E A R S

Andersen Windows (USA)

DESIGN OF RANGE OF HIGH PERFOR-

MANCE WINDOWS.

CHESKIN, PHILIPS DESIGN

1999-2003

3. WIND PARK DE GRAN CANARIA


C L I E N T

P R O J E C T

P A R T N E R S

Y E A R S

Tech. Institute de Cnarias (E)

CMF STUDY AND PRELIMINARY AND

EXECUTIVE RE-DESIGN PROJECT OF WIND

TURBIN TOWERS

DESIGN INNOVATION

2001-2002

Aim of the project is to use colours, decors, lights and sounds when needed, as expressive materials, using reliable and tested technologies, though always innovative, such as water paints, adhesive films and fibre optics to create a catalogue of components suitable to various project solutions starting from standard elements on the market. As regards technique, our research project is based on three proxemic levels in the perception of the air-generator. The study on territory, instead, focused on three microclimatic zones & an anthropic one to find the areas where to set the turbines on the islands: a Mediterranean, a sub-deserted, a deserted & an urban zone. The project was concretely developed for the first time in the Industrial Park of Aguimes, south of Las Palmas, capital of the Gran Canaria Island and of the Canary archipelago. The installation in the Wind Park offered the chance to upgrade the landscape of the complex, improving its perception and making it more recognisable to the ones driving long the main road of the island that stretches alongside.

4. NEW CORPORATE IDENTITY


C L I E N T

P R O J E C T

Y E A R S

Leuci (I)

REDESIGN OF BRAND, CATALOGUES AND

PACKAGING; DESIGN OF NEW COMPANY IN-

TERIORS; ORGANIZATION OF PROMOTIONAL

EVENTS; STRATEGIC PROPOSALS.

2002 - 2006

For over 80 years, Leuci has been synonym for innovation in the lighting sector. It started producing light sources and over time it enriched its production with real luminaires. Such development involves a new and renewed corporate culture, expressed through an effective communication strategy and through the capacity to offer new products and custom-made solutions. In that regard, the project involves and integrates different levels, ranging from the redesign of brand, catalogues and packaging, passing through the creation of new company’s interiors or the organization of promotional events, to the development of new products and sales.

5. NEW FINISHES FOR ELASTOMERIC MATERIALS

Design Communication Arch Visioning

C L I E N T

P R O J E C T

Y E A R S

SVGomma (I)

STUDY ON ELASTOMERS AND ON THEIR

MARKET APPLICATION. DESIGN OF NEW

FINISHES AND PLANNING OF NEW

PRODUCT CONCEPTS

2003 - 2007

SVGomma Lab is a new reality established the research and development of the elastomers market. The first results that led to the production of innovative platinic silicones with inserts in metallic-like pigments were awarded at the XX Golden Compass. Today it is therefore possible to manufacture silicones with silver, golden and bronze finish that match the new silicone applications in the domestic appliances and bathroom furniture sector, as well as in the sports accessories and clothing, medical and safety sector. The highly formable material, resistant, non-toxic, waterproof, elastic, transparent and adherent is now available in many new finishes and colours, lending the material new aesthetic and communicative values.

6. NEW ALDENTE CORNERS


C L I E N T

P R O J E C T

Y E A R S

Autogrill (I)

NAMING, BRAND DESIGN AND ARCHITEC-

TONICAL LAYOUT

2003

In order to widen its range of products, Autogrill is going to present on the market a new service interpreting the tradition of Italian first course. It creates in fact a special corner where pasta is cooked just for the client.The project ranges from the invention of a name for this corner to the visual and communication style of the new brand. The following step is defining all the other communication products needed for the corner’s success.Parallel to it, a project on the plan’s layout and on the architectonical features of the corner has been developed, choosing materials and finishes aimed at enhancing the reference to the pasta and domestic world. A series of typical accessories including tables and chairs, as well as silicone suspension luminaires have been designed to spread the Aldente identity in every Autogrill store.

7. SHOWROOM AND SMARTCUBE


C L I E N T

P R O J E C T

Y E A R S

Luceplan (I)

LAYOUT OF THE FACTORY OUTLET.

PROJECT FOR A MODULAR ELEMENT FOR

NON-FLAGSHIP STORES

2003

Over the past 15 years, the company Luceplan has been developing exponentially and now it has to face two strategic issues for its consolidation: distribution and outlets. The accesses and some empty spaces in the production plant in the north of Milan have been visually highlighted in order to create a multi-purpose area for events, special sales and for welcoming visitors and students from the nearby Polytechnic and the Faculty of Design. Special products are sold in an area with vending machines. Moreover, a modular element has been designed and created to be placed in non-flagship stores. It can be hardly forged and mistaken for other brands and it characterises the Luceplan corners in design stores and lighting technique shops. It consists in a light solid made with rotating printing technology that can be easily assembled both vertically and horizontally according to formal simplicity and precise rules. It is simple and at the same time high-tech, as it often happens in the design culture expressed by Luceplan products.

8. FIDOPARK, TRUCKER CLUB, BIKERS CLUB


C L I E N T

P R O J E C T

Y E A R S

Autogrill (I)

CONCEPT, ARCHITECTONICAL PROJECT AND

BRADN IDENTITY.

2003>2005

Over the past few years, Autogrill, world leader company in refreshment on the move, has needed to establish a more precise and targeted relationship with some kinds of clients, trying to improve the segmentation of the offer and its own communication strategies.Various specific targets, from dog owners to truckers and bikers have been defined, trying to find a clear and simple visual image for any group, as well as targeted services and actions. A series of targeted and specific applications, always promoting a sort of family feeling and always matching them with the Autogrill identity have been therefore defined for every brand.

9. NEW CORPORATE ARCHITECTURE


C L I E N T

P R O J E C T

Y E A R S

Provincia di Lecco (I)

BRAND AND INSTITUTIONAL IDENTITY,

PUBLICATION ADITING AND DESIGN,

SPECIAL EVENTS.

2003>2008

The Province of Lecco, decreed in 1995, is a young administration that needs a strong and personal identity. Starting from the heraldry, a new and more clearly recognizable brand has been designed. It features a strong and autonomous chromatic code connected to the territory’s features, a logotype and an asymmetric form, more dynamic than the traditional epigraphs. The new identity characterises even the modules, the institutional publications, the website and every sign needed to strengthen the province’s visibility in the territory, as well as in the new council chamber. In 2008 Total Tool was appointed art director for the stand and communication strategy of the Province of Lecco and the local Chamber of Commerce at the 2008 edition of EIRE-Expo Italia Real Estate, aimed at presenting and promoting the province’s natural, cultural and economical resources and infrastructures. The stand displayed the physical and human landscape through a series of images on the various levels of the walls, nearly reproducing the natural orographic profile.

10. AUTOMOTIVE EXPERIENCE


In 2004 the Automotive division decided to present its technologies to the Fiat Auto group (Fiat, Lancia, Alfa Romeo, Ferrari and Maserati) and to suppliers and high-tech partners, embodying the new point of view of final users and their perception of product’s added value. Starting from 3M technologies, automotives evolutive micro-scenarios have been defined to imagine some possible applications presented by means of multimedia devices and debated during a round table held in an ad hoc designed setting at the Centro Sicurezza in Orbassano.

C L I E N T

P R O J E C T

Y E A R S

3M (IT)

CREATION OF NEW APPLICATION OF THE 3M

TECHNOLOGIES IN THE AUTOMOTIVE SEC-

TOR. ROADSHOW DESIGN

2004

11. CREATION OF A NEW HIGH CRAFT COLLECTION

Design Communication Arch

Luxando represents the design discovery of briar wood qualities and of its processing secrets. Luxando was conceived as a new collection of objects adding a matching element to the lush naturalness and iconographic power of briar. It should be something in strong contrast with the natural material, updating at the same time briar’s expressive power. The right element for this purpose was carbon fibre thanks to its sophisticated technical performances, impalpable lightness, and sensorial power evoked by deep black, vibrant and geometric. As if by alchemy, Luxando is fruit of the merge between natural and artificial, craftsmanship and technology, tradition and innovation. Naturally coloured briars and aramidic fibres give life to objects with a clear and continuous sign, virtually computer-moulded and handmade by men. The concept of luxury has therefore changed and now it means understanding these apparent contradictions and managing them. As a matter of fact, luxury can often be provocative, provided it is absolutely perfect.

Visioning

C L I E N T

P R O J E C T

Y E A R S

Luxando (I)

CORPORATE DESIGN, PRODUCT DESIGN,

EVENT MANAGEMENT

2004

12. CHILDREN’S FURNITURE


Extension of a large collection and design of a new family of furnishing products for children’s spaces fruit of the collaboration with the schools and children’s centres of Reggio Children. The two elements designed focus on the physicality of the geometric figures and on their space liveability, enabling children to play and enter two sophisticated solids they can disassemble, separating them into their different elements. A third element arouses the senses adding material and scented essences and enabling children to interact and play with them.The furnishing elements are made of steam polyurethane foam, covered in washable and anergic fabric.

C L I E N T

P R O J E C T

Y E A R S

Play+ (I)

DESIGN OF A FAMILY OF FURNISHING

PRODUCTS FOR CHILDREN’S SPACES IN COL-

LABORATION WITH REGGIO CHILDREN

2004>2005

13. EXISTIBLE OBJECTS: WHEN ADVERTISING MAKES DESIGN


C L I E N T

P R O J E C T

P A R T N E R S

Y E A R S

Total Tool (I) and Triennale di Milano (I)

DESIGN AND SETTING OF AN EXHIBITION.

VISUAL IDENTITY, BOOK EDITING AND

DESIGN

NORMAN 95, CLEAR CHANNEL

2005-2006

This exhibition focuses on the peculiar relationship between design and advertising, displaying 30 advertising campaigns by the major Italian creative agencies and the relative three-dimensional models: furnishing objects, food and cosmetics, packaging, clothes, fashion accessories... They are peculiar object, since they have been conceived and created to communicate and not to be sold. As a result, the usual logic according to which you first decide to sell something and afterward you communicate it, has been completely reversed. The displayed objects waver between real and virtual world, between game and quotation. They are divided into four categories that describe and categorize the creative process: assembly, extension, blow-up and hybridization. As a matter of fact, the 30 models are symbols of communication and design, references and echoes of the history of painting and art, often uninhibited applications of brand business and marketing processes. After Milan, the exhibition was held in Rome, Shanghai and Sao Paolo.

14. URBAN CONGESTION CHARGING SYSTEM


The problem of traffic congestion in cities can be solved and faced at the beginning of the new millennium with an urban tolling or decongestion charge strategy thanks to a new high-tech platform and to a new generation of intermodal and integrated services and systems. The Norwegian company Q-Free, leader supplier of high-tech solutions, makes use of design to adjust such technologies to users’ lifestyle, explaining the benefits on environmental, town planning and social level, and integrating them into the urban landscape in a positive and active way. After having improved a meta-project method to map and describe both urban environments and possible lifestyles of city inhabitants, typical models for both access gates (Q Gates) and mobile units to be installed on board of vehicles (Q obu) have been defined to offer ad hoc solutions for the various cities: from Sao Paolo to Shanghai, from Milan to Dubai.

C L I E N T

P R O J E C T

Y E A R S

Q-FREE, Trondheim (N)

NEW STRATEGIES AND CONCEPT OF ACC-

SESS GATE AND MOBILE ONBOARD UNITS;

SPECIAL EVENTS.

2005>

15. MEDITOWER


C L I E N T

P R O J E C T

P A R T N E R S

Y E A R S

Giugiaro Architettura (I)

META-PROJECT SOLUTION FOR A TOWER

DESIGNED INTERPRETING THE QUALITY

OF ITALIAN LANDSCAPE AND LIFESTYLE

PAOLO BODEGA, ALDO CINGOLANI

2006

The Meditower project is a design and cultural solution and it is meant to be a new form of connection between design and architecture and among professionals working on different project scales and with their own sensitivity, though they all belong to Italian Design. It is a provocative project, since it transfers and translates the qualities and characteristics of our lifestyle, of the Italian artificial landscape, of our social and environmental habits (7 settings) into the tower form and its vertical development. In turning the sensorial and cultural elements of the Italian landscape into meta-project forms and matching them according to the context’s demands, we can reinterpret them in a sophisticated and heterogeneous way, asking designers and companies working and collaborating with each other to develop a project iand according to their own vision of the world, following the Italian Design and Made in Italy tradition. The project was presented at the “BDCI-Brands and Designers China Initiative” exhibition in Shenzhen (China).

16. WOMB: A NEW RITUAL FOR TASTING AVERNA BITTER


Bitters are liquors with a great Mediterranean tradition, though the new generations hardly understand it. Nevertheless, it is now possible to get closer to the product in new different ways, first of all reinventing the way it is tasted, using new instruments. Womb is a glass conceived for tasting bitters in public places, though according to a new and collective ritual, experience-based and multi-sensorial, aimed at enhancing bitters’ Mediterranean qualities. The project was previewed at Milan’s Triennale using a strong iconographic apparatus including rosemary-scented cards. Obviously, visitors took part in a guided tasting.

C L I E N T

P R O J E C T

Y E A R S

Averna (I)

DESIGN OF BITTERS TASTING GLASS AND

ORGANIZATION OF A PRESENTATION AND

COMMUNICATION EVENT.

2006

17. OCTAGON FOR IDENTITY VALUES


The project developed by Confartigianato is aimed at interpreting the role and development of craftsmanship according to the global market and the new developing scenario between craft production and industrial competition. Starting from the major developments of the latest decade, 5 characters and ways of how clients consider craftsmanship were defined to connect craftsmanship and market from a new point of view. Eight polarities have been then outlined. Each one is based on a couple of values helping craftsmen find their role, understanding their specific skills and their main communication qualities.The project was presented in a new custom-made stand at the trade fair Nuova Fiera Campionaria delle Qualità Italiane organized and promoted by Symbola that organized a conference and produced ad hoc promotional material.

C L I E N T

P R O J E C T

Y E A R S

Confartigianato Nazionale (IT)

COMMUNICATION OF THE MAIN FEATURES

OF PRESENT CRAFT ACTIVITY. LAYOUT OF

STANDS AT FIERA CAMPIONARIA DELLE

QUALITÀ ITALIANE

2007-2009

18. ECOGRILL


C L I E N T

P R O J E C T

P A R T N E R S

Y E A R S

Autogrill (I)

NEW VENUE WITH LOW ENVIRONMENTAL

AND ENERGY IMPACT IN RAVENNA.

STARCHING, GEOENERGIA

2007-2009

The project of the venue in a city near Ravenna, long the E36 mirrors the new architectonical and energy approach of Autogrill as far as venues outside the highway are concerned.The venue features 3 great construction novelties:a green-covered roof granting top insulation and low environmental impact in a mainly agricultural zonea system entirely made of EPS, a highly insulating material, entirely recyclable an air-conditioning system with radiant panels based on a geo-thermal plant.As a result, the building’s energy consumption is equal to just 35% of a traditional Autogrill venue, the CO2 emissions are reduced of over 75% (locally 0%) and the environmental and landscape impact is reduced.Moreover, it is double-transparent on both fronts (access and outside space), enabling even natural light to freely enter the building.Artificial lighting has low energy impact and it emits no heat in the atmosphere, since LED sources are used. Furniture is made of entirely recyclable materials.

19. NEW BRAND ARCHITECTURE AND PRODUCTS


C L I E N T

P R O J E C T

Y E A R S

Deborah group (I)

NEW BRAND IDENTITY AND PRODUCTS FOR

DEBBY

2007 - 2008

One of the major Italian make-up companies, Deborah, organizes a contest to relaunch the Debby brand, conceived for young and teen clients. The identity project focuses on various levels: - a new brand/logotype, strikingly more aggressive and metropolitan than the previous one;- the products packaging and boxes characterised by a minimal and contemporary design, geometric and clean that goes beyond the excessive turnover of trends; - the store that should establish an interactive and game relationship with the young clients making use of digital technologies connected to the telephony or multimedia world.The project is aimed at being an open and developing platform, useful for any further image development and, at the same time, anticipating the extreme transformism and congenital instability of the reference target.

1 9 9 9 - 2 0 0 9 I D E S I G N D I R E C T I O N S I P G 5 31 9 9 9 - 2 0 0 9 I D E S I G N D I R E C T I O N S I P G 5 3

19. ATELIER DI ONDA IN ONDA


C L I E N T

P R O J E C T

Y E A R S

Reggio children

CONCEPT DESIGN, EXHIBITION LAYOUT,

VISUAL IDENTITY.

2008-2009

The “di onda in onda” atelier, conceived by Reggio Children in collaboration with a scientific commetee of architects, designers, physicists. The atelier is a place where children will experience the physical, but alsoexpressive and material qualities linked to energy and water and all the aspects related to the production of elettromagnetic energy.The atelier will be placed both inside the power plant and outside in some areas - called “Campi” - of the territory of Ligonchio, inside the Parco dell’Appenninotosco-emiliano.

Staf

f_Founder and creative directorGIULIO CEPPI

Senior partnersLina Obregon | Design directorStefano Mandato | Communication directorErmes Invernizzi, Barbara Ferrari | Architecture directorStefano Boldorini | Business directorMarianna Recchia | Research director

Sara Simbula | Office manager

Fluidity Team Manuela Bonaiti, Luca Cornara, Domenico D’Alessio, Masaru Ishikawa, Alessandro Maggioni, Francis Marrero, Guido Parlato, Edoardo Radice, Stefano Rucci

SAS_

MMPALESTRO

MMSAN BABILA

MMMONTENAPOLEONE

MMDUOMO

TEATRO ALLA SCALA

GALLERIAVITTORIO

EMANUELE II

VIA

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MA

JNO

VIA

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PIA

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BIA

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VIA

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PR

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CORS

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CORSO CONCORDIA

400 m

600 m800 m

CORSO MONFORTE

VIA CAPPUCCINI

VIA M

OZART

CORS

O M

ANZO

NI

VIA

MONTENA

POLEONE

CORS

O EU

ROPA

600 m

700 m

Buenos Aires 11203 Km Tokyo 9727 Km

– C O N T A C T –

MILAN | Italy

via Cappuccini, 14 20122 Milano

Voice +39 02 76317571Fax +39 02 76317587

[email protected]

BUENOS AIRES | Argentina

Pje. Dr. Bernardo Vélez 1758 C1428EGB Ciudad de Buenos Aires

Voice +54 11 47818022Fax +54 11 47062175

[email protected]

TOKYO | Japan

Kioicho Fukuda Building 3-29 Kioicho Chiyoda-ku Tokyo 102-0094

Voice +81 3 52115150Fax +81 3 52111520

[email protected]

giulio ceppi total tool founder and managing directoribfitaly.it/beta/downloads/tt book...

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