giulia marinelli: transmedia storytelling. searching for the origami unicorn
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Transmedia Storytelling
. Searching for the
origami unicorn
Giulia Marinelli
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Il Transmedia Storytelling è un processo in cui gli elementi integranti di una storia vengono dispersi in maniera sistematica attraverso più
canali di distribuzione al fine di creare un'esperienza di intrattenimento unica e
coordinata.
(Jenkins, 2009)
Idealmente, ogni medium contribuisce in maniera unica allo
svolgimento della storia.
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The Story World
Traditional Media Franchise(approximation; not to scale)
Fonte: Jeff Watson // remotedevice.net
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The Story World
MediaArtifact
Fonte: Jeff Watson // remotedevice.net
Traditional Media Franchise(approximation; not to scale)
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The Story World
MediaArtifact
story
Fonte: Jeff Watson // remotedevice.net
Traditional Media Franchise(approximation; not to scale)
La storia ha origine, e spesso si conclude, all’interno di un solo contesto mediale (ur-text) in cui è racchiusa l’esperienza complessiva della narrazione.
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Scommette sulla possibilità di andare oltre
il tradizionale franchise mediale per promuovere un’esperienza di
coinvolgimento delle audience nei mondi narrativi che possa rappresentare
qualcosa di più della semplice somma delle singole parti.
Il Transmedia storytelling pone l’attenzione su un salto di qualità
nel rapporto tra produttori di universi simbolici e audience
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The Story World
Fonte: Jeff Watson // remotedevice.net
TransmediaModel
(approximation; definitely not to scale)
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The Story World
Fonte: Jeff Watson // remotedevice.net
TransmediaModel
(approximation; definitely not to scale)
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The Story World
Fonte: Jeff Watson // remotedevice.net
TransmediaModel
(approximation; definitely not to scale)
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The Story World
User-generated content
Fonte: Jeff Watson // remotedevice.net
TransmediaModel
(approximation; definitely not to scale)
Non c’è un testo unico che contiene l’intera storia: il mondo narrativo è formato dall’insieme di singoli testi.
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The Matrix (movies)
Enter The Matrix
(videogame)
The Animatrix (shorts)
The Matrix (comics)
TransmediaModel
Books Amusement Park
Merchandise Movies
Traditional Media Franchise
Nella forma ideale di transmedia storytelling, ogni medium fa ciò che sa fare meglio: una storia può essere introdotta in un film, espansa attraverso
televisione, libri e fumetti, e si può fare esperienza del suo mondo attraverso i videogiochi
(Jenkins, 2003)
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LOST(tv show)
Video
ARGs
websitesGames
Books
Wiki
Message boards SNSs
Conventions
Screenings
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«The television show itself is just the most prominent point of entry into a much larger entertainment experience that utilizes a wide range of textual extensions, branded products, activities and other
touchpoints which allow viewers to perpetually engage with the show at multiple levels.»
(Askwith 2007)