gis for business dance hall siting
TRANSCRIPT
WHO TELLS ME WHERE TO GO?
GIS AS A BUSINESS DEVELOPMENT
TOOL
K-Y Su, NowAmFound GeoGraphics
GateKeypersBothell01 June 2013
What is GIS?
GIS is just maps, right?
GIS’s real strength is as an analytical tool that answers questions and helps make decisions
GIS is a full-capability database, that does anything a database can do and more, especially querying and drilling down in data, but it (1) can query by location as well as by numbers, and (2) shows the results as a map rather than a table of data
Geographic (or Geospatial) Information Systems
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Several areas GIS contributes:
Any business question that involves
“where?” or “what’s there?”
Business Intelligence
Constituency
Siting
Territories
Tracking Assets/Staff/Customers/Prospects
Assessing zoning, available real estate
Matching members to lawmakers
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Could I benefit from GIS?
Deliver?
Provide service on-site?
Rent out assets?
Have a niche product/service?
Lot of competition?
Choosing a new site/territory?
(more)
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Do you…
Then yes!
Simple GIS Analyses
Where are my customers?
Where are my prospect list?
Where is the competition?
What are the demographics in a given
area?
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Less-Simple GIS Analyses
How many of my customers are in 5-acre residential zoning vs 8-per-acre zoning? Within x miles of high-scoring schools?
A store in the next county is for sale – who lives out there and what are they like? What do they want that I can provide? Are they different than my current customers?
Where should I put my next store, and what delivery radius should I provide, based on property costs, competition, customer location, zoning restrictions, local taxes, distance to suppliers, utility costs, visibility to walk-in traffic, etc?
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What data can I map?
Mostly publicly-available geographic data
Your data or someone else’s: Any
spreadsheet/database data that is linked
to a geographic unit (zip code, address,
county) can be mapped
Even back-of-napkin data that has a rough
geographic aspect (kids in this hood are
big on this band), can be mapped
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Scenario: Site a Latino Dance Hall
Near Hispanic Population Centers
At least 6000 sq ft
Neighborhood business zoning
Near Overall Population Growth
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Too Much Info?
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Filter It Down To Best/Most
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Then Add More Data
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Overlays
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Filtering
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Let the Computer Think For You
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Selecting Under Multiple Criteria
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Results For Export
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Thank you!
Questions?
Would this help your business, church or
other ministry?
Can you think of ways to use this to benefit
your community?
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K-Y Su
206-719-8709