giract · 2019-01-09 · tier’ biscuits are priced at inr.150–200 per kg, higher than its...
TRANSCRIPT
GIRACT
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IndiaNews FOOD & FOOD INGREDIENTS REVIEW June/July 2013
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Contents
June/July 2013 www.giract.com
Editorial
Pg1 Editorial
Food Industry Overview
Pg2 Walmart, Tesco seek assurance on non-
reversal of FDI policy
Parle expects sales volume to bounce
back; may hike prices
Pg3 Oil India Limited to replicate dairy
model of Amul in Assam
Valuations of FMCG firms at two-year
high
Pg4 FMCG companies like ITC may post
modest growth
Pg5 Abu Dhabi's Al Dahra to buy 20% in
Kohinoor Foods for USD 18.8 mio
Pg6 India to witness merger and acquisitions
activities in FMCG space: PwC
Wal-Mart tells government it cannot
meet 30% sourcing clause
Food Ingredients News
Pg7 Sugar imports set to stop after import
duty hike
Pepper continues to slide on selling
pressure
Pg8 Rupee fall no balm for cost-hit spices
exporters
Pg9 Ruchi Soy & Japan's J-Oil & TTC enter
JV for high-quality edible oils
Indian coffee, tea, meat, spice exports
for June 2013 fall to USD 276.7 mio
Pg10 India losing ground in pepper
production, export
Pg11 India dominates global market for spice
oleoresin as demand for natural agents
swells
Food Commodity News
Pg11 Tomato prices race ahead of Indian
rupee vs US Dollar, reach INR 80 per kg
Food Commodity News (Contd)
Pg12 Basmati rice might top list of
agricultural exports Pg13 India's wheat exports secure
USD 300.10 per t in international market
Pg14 Food ministry for 7.5% import duty on
pulses
India notifies sugar import duty hike to
15% from 10%
Native banana varieties under threat, say
growers
Pg15 Dr Mohan’s launches Jeevan Dharini
brand of high-fibre rice, rice rava
Pulses production at record 18.45 mio t
in 2012–13
Beverage News
Pg16 Pepsi, Coca Cola and other soft drink
makers struggle as early rains dampen
peak sales season
Pg17 Indian food and beverages brands
relying on innovative products to take on
leaders like Red Bull, Pepsico, Dabur
others
SVA India launches Soursop Juice,
which helps fight lifestyle diseases
Pg18 Coca-Cola to invest an additional USD 3
bio in India to capture NARTD market
Aussie coffee chain Di Bella to open 2
outlets each in Pune & Dehradun
Pg19 Small tea growers seek plantation sector
status
Gujarat Tea Processors plans to enter
production
Pg20 PepsiCo expands Tropicana range,
coconut blends to come in market soon
Nilgiris tea output up 8%
Tata Beverages Hunting For Major
Acquisition
Pg21 New flavor to Indo-Iranian tea ties
(Table of contents continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Contents
June/July 2013 www.giract.com
Alcoholic Beverages
Pg21 Government to annul 25% quota of
molasses for liquor companies
Pg22 Diageo Officially Ups USL Stake To
25%, Takes Control Of Indian Spirits
Giant
Budget 2013–14: Liquor to pay for rice
United Breweries: Input costs,
TamilNadu show key to profitability
Pg23 Technoholic Delhi to plug evasion of
taxes on liquor
Processed Foods
Pg23 With output of 130 mio t, India first
among world's milk producing nations
Pg24 PepsiCo looks to hit back at look-alikes
& rivals of Kurkure with new TV
commercial
Bangs: Asvin Simon's INR 20 crore
domestic fried chicken brand
Pg25 TPG, Advent join race for acquiring
Tirumala Milk
Pinkberry enters Indian frozen yogurt
space with 3 stores in 3 cities
Pg26 Market in India shifting towards
value-added or functional confectionery
Nestle’s Alpino to take on Toblerone,
Ferrero Rocher
Pg27 Japan's luxury chocolate maker Royce
enters India's booming gourmet food
business
Parag Food eyes joint ventures to expand
further in North
Pg28 Indian minister pushing for sugar and oil
to work better together on ethanol
Supply Interview
Pg30 Supply Interview with Naturite Agro
Products Ltd
Supply Interview with Universal
Oleoresins
New Product Development
Pg31 New Product Development
Pg34 Tradeshows and Events
Pg36 Commodity Prices
Glossary
mio '000 000
bio '000 000 000
k '000
t tons
kt '000 tons
lpd litres per day
klpd kilo litres per day
tpa tons per annum
tpd tons per day
tph tons per hour
tpm tons per month
cpd cases per day
JV Joint Venture
M&A Merger & Acquisition
pa per annum
Sensex Stock exchange index
Biofuels
Pg28 Ethanol blending to save 6 a litre for oil
companies: Sugar mills
Pg29 Trials on coconut biofuel begin
IndiaNews is published every 2 months by:
GIRACT
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IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Editorial
June/July 2013 www.giract.com Page | 1
The fast moving consumer goods (FMCG) sector is growing at a rapid pace with well-established
distribution networks and intense competition between the organized and unorganized segments. Indian
FMCG companies have been active in overseas acquisitions with the likes of Godrej and Wipro taking
the lead. On the other hand, multinationals have also been in acquisition activities in India. However,
there are also some short-term worries for consumer goods makers such as the depreciating rupee.
Pertaining to ingredients, the government is raising the import duty on sugar to 15% from 10% currently
to discourage overseas buying amid a drop in local prices due to ample supplies. India has been
importing sugar despite a surplus local production as it is cheaper in the world market due to a bumper
sugar output in Brazil.
India dominates the global market for spice oleoresin, which is in big demand from processed food and
fragrance industries that now mostly prefer natural colouring and flavoring agents to artificial ones as
consumers become increasingly health conscious. India controls 60% of the 13.5 kt global spice
oleoresins market.
In commodity news, food grains output in 2012 is lower than previous year due to poor monsoon in
Maharashtra, Karnataka and Rajasthan. However, the production is expected to rebound in 2013 as the
country is currently receiving good monsoon and sowing area has exceeded last year's level so far.
Early and heavy rains flooding almost the entire country have hit soft drink sales in June, the most
critical month for the INR 14 000 crore soft drink industry. With growth slowing to single digits, soft
drink giants Coca-Cola and PepsiCo are stepping up consumer promotions and trade discounts to push
sales. Leading beverage companies are planning to expand their product portfolio in order to improve
sales. Coca-Cola India will invest an additional USD 3 bio in India through 2020 to further capture
growth opportunities in the country's fast-growing non-alcoholic ready-to-drink (NARTD) beverage
market. Beverages and snacks major PepsiCo expanded its Tropicana fruit juice portfolio in India with
the introduction of coconut water blended variants.
Global food processing giants are looking for expansion into India with either acquisition of leading
Indian food companies or with the launch of new products. French dairy giants Danone and Lactalis
have made offers to acquire Hyderabad based company - Tirumala Milk Products. Pinkberry, one of the
world’s leading frozen yogurt retailers, has expanded into India – its 19th global market.
Biofuels are often thought to be a less expensive source of fuel. Sugar mills say oil marketing companies
(OMCs) can indeed save money if petrol is sold blended with ethanol, contradicting the OMCs'
suggestion that blending will lead to costlier fuel.
At IndiaNews, we remain committed to tracking news of the food and beverage industry in this huge
sub-continent. We look forward to continuing to bring you a concise bi-monthly glance.
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Food Industry News
June/July 2013 www.giract.com Page | 2
Walmart, Tesco seek assurance on
non-reversal of FDI policy
Global retailers like Walmart and Tesco have
sought assurance from India that any change of
governments at both centre and states should not
result in reversal of FDI policy in multi-brand
segment, before taking investment decisions in
the country.
Bentonville-based Walmart has also raised
apprehensions about the ongoing probe by
investigating agency Enforcement Directorate,
said an internal note of the Department of
Industrial Policy and Promotion (DIPP).
The main issue raised by Walmart and Tesco
was that "the next government could reverse the
MBRT policy. States which have at present
opted for opening of front-end stores in their
territory can opt out at a later stage".
The general elections in India are expected to be
held next year.
When contacted on the matter, a Walmart India
spokesperson said: "We continue to work with
the government of India to better understand the
rules that exist for FDI and we appreciate the
government's willingness to consider our
requests for clarity on conditions contained in
the new FDI policy".
(Continued in next column)
Walmart, Tesco seek assurance on
non-reversal of FDI policy (Contd)
On the other hand, a Tesco spokesperson said:
"We are reviewing the DIPP clarifications to
understand the implications".
After the government cleared 51% FDI in
MBRT last year, only 11 states have so far
agreed to allow foreign retailers to open stores.
The DIPP had recently issued clarifications
regarding FDI in MBRT under which foreign
retailers entering India's multi-brand segment
will not be allowed to franchise their stores and
will have to put 50% of their investments in
back-end infrastructure, specifically for the
chain they are setting up.
Walmart currently has a 50:50 cash and carry
joint venture with Bharti Group, whereas Tesco
had entered into a partnership with Tata Group
firm Trent in 2008 for providing back end
support to the latter.
(financialexpress.com 20 June 2013)
Parle expects sales volume to bounce
back; may hike prices
India’s largest biscuit maker Parle Products
Pvt. Ltd expects sales volumes to bounce back
this year mainly on the back of a recovery in
spending in rural areas and increased demand
for affordable cream biscuits and cookies.
(Continued on next page)
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June/July 2013 www.giract.com Page | 3
Parle expects sales volume to bounce
back; may hike prices (Contd)
This year Parle, which gets over 90% of its sales
from biscuits, expects volumes to rise 12–13%
in the category, group product manager
Mayank Shah said in an interview. Last year,
the company reported biscuit volume growth of
8%, the lowest in several years, as an uneven
monsoon and higher prices led to lower rural
spending.
Parle’s ‘mid-tier’ biscuits are priced at
INR.150–200 per kg, higher than its eponymous
glucose biscuit and lower than its premium
brands such as Hide and Seek and Milano. Shah
also forecast an increase in volumes of over 8%
for Parle-G, India’s highest selling biscuit
product, for the year ended March 2014.
Over the past three years, Parle and its rivals
Britannia Industries Ltd and Sunfeast maker
ITC Foods have been passing on increased input
costs to shoppers. Last year, Jain estimates that
biscuit prices rose by over 7%.
But though costs of some inputs such as sugar
and wheat have stabilized, biscuit prices will
likely rise again this year, Parle’s Shah said.
(livemint.com 04 July 2013)
Oil India Limited to replicate dairy
model of Amul in Assam
Oil India Limited (OIL) will replicate Amul
model of milk production in Assam. OIL
Chairman and Managing Director,
S. KSrivastava who was in Guwahati on
Tuesday said OIL will take an ambitious project
of "Kamdhenu" where it will organize the dairy
sector of Assam.
Srivastava said people from Gujarat
Cooperative Milk Marketing Federation Ltd
(GCMMF) which owns Amul brand will do
baseline survey for us”.
This project may take at least 3 to 5 years to
come up. Northeast India is milk deficit region.
CMD added, "Amul model is a success story
and we can replicate it here. We are not taking
this project as a business preposition but a CSR
initiative which will generate lot of
employment.
(economictimes.indiatimes.com 02 July 2013)
Valuations of FMCG firms at two-year
high
Some analysts seem sceptical about the
prospects of that happening, although the
companies themselves are confident that
business isn’t going to suffer despite the
economic gloom.
(Continued on next page)
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Valuations of FMCG firms at two-year
high (Contd)
There are also some short-term worries for
consumer goods makers such as the depreciating
rupee, which hit a new low last week.
One of those companies is Hindustan Unilever
Ltd (HUL), India’s biggest consumer goods
company, in which parent Unilever Plc has just
boosted its stake to 67% from 52% through a
buyback of shares worth EUR 2.45 bio (around
INR 19 180 crore).
In the last two years, the HUL stock has risen
82.8% on BSE while the FMCG index has
gained 717.7%, against a 4% rise in the
benchmark Sensex. In the same period, shares
of Dabur India Ltd, Marico Ltd and
Godrej Consumer Products Ltd have risen
37.7%, 36.7% and 85.8%, respectively.
Mahesh Israni, Chief Marketing Officer,
Parag Milk Foods Pvt. Ltd, which has brands
such as Gowardhan milk and Go cheese, is
targeting 40% growth in fiscal 2014, higher than
its compounded average growth of
approximately 35% in the last five years.
(Continued in next column)
Valuations of FMCG firms at two-year
high (Contd)
Deutsche Bank warned that macroeconomic
risks of high inflation and poor job creation
outlook have started to affect the volume growth
of staples. It also suggested that the slowdown
in urban consumption is due to a vicious
cycle--input cost inflation of items such as milk,
wheat and sugar, among other things, which has
led to a slower pace of innovation in foods,
which in turn has led to lower consumer
recruitment. It noted that urban India mostly
accounted for many food categories and that the
poor in India’s cities, estimated to constitute
25-30% of consumer demand, was hit the most
by high inflation. (livemint.com 05 July 2013)
FMCG companies like ITC may post
modest growth
Fast moving consumer goods (FMCG)
companies are likely to face another quarter of
modest growth in volumes - more so in case of
discretionary consumption products.
(Continued on next page)
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FMCG companies like ITC may post
modest growth (Contd)
Slowdown in volume growth has not deterred
companies from launching new products and
brand extensions. Companies also spent more
on advertising and promoting their products. In
line with the quarter to March, spending on
advertising is likely to remain high and savings
on raw materials will be channelized towards
more investments in brands.
Since the past two quarters, consumer goods
companies have been using the savings on raw
materials to fund higher investments on brands.
The benefit of these investments is likely to be
reaped over the coming quarters. In the near
term, the sector will face headwinds in the form
of a slowdown in growth, high prices of fruits
and vegetables and lower consumer confidence.
A good start to the monsoon augurs well for the
sector, providing a fillip to rural consumption.
(economictimes.indiatimes.com 10 Jul, 2013)
Abu Dhabi's Al Dahra to buy 20% in
Kohinoor Foods for USD 18.8 mio
Abu Dhabi's Al Dahra Holdings LLC is picking
up a 20% stake in food products maker
Kohinoor Foods Ltd for INR 112.8 crore
(USD 18.8 mio). The deal involves
Al Dahra International LLC, a subsidiary of Al
Dahra Holdings, buying shares at INR 160 per
unit, which is over four times Kohinoor Foods’
closing price on the stock exchange on Friday.
(Continued in next column)
Abu Dhabi's Al Dahra to buy 20% in
Kohinoor Foods for USD 18.8 mio
(Contd)
Kohinoor Foods will issue a little over 7 mio
shares to Al Dahra International. The deal also
gives Al Dahra the right to buy 4.99% more
within six months from the date of completion
of the transaction.
Al Dahra and Kohinoor Foods have also entered
into a joint venture to develop and manage a
brown-to-white rice facility in Abu Dhabi.
Kohinoor will have a 20% stake in the JV,
called Al Dahra Kohinoor, and also the right to
appoint a director on its board.
This facility will have a capacity of 60 bio t
scalable to 100 bio t besides a storage facility of
30 bio t. The JV will buy minimum 25 bio t of
basmati rice from Kohinoor Foods every year.
This is the second major inbound deal in the
food products this year. This is also the
second major strategic deal by Kohinoor
Foods in two years.
Al Dahra is active in the agricultural sector and
specialises in the production of agricultural
products and animal feed. It has made
investments in countries such as the UAE, the
US, Spain, Serbia, Egypt and South Africa.
(vccircle.com 15 July 2013)
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India to witness merger and
acquisitions activities in FMCG space:
PwC
India will continue to see merger and
acquisitions (M&A) and private equity activity
within the FMCG sector both on a domestic and
cross-border basis, notwithstanding the global
economic slowdown, according to a report by
consulting firm PwC.
"The fast growing and differentiated Indian
FMCG sector will continue to receive interest
from financial investors, who will remain
focused on the demand being created by Indian
consumers, and western corporates who need to
look at emerging markets to meet wider growth
aspirations”, said the report.
There is an opportunity to gain market share and
footprint in other fast growing countries/regions
through acquisitions and also access to an
established and well invested distribution
infrastructure capable of leveraging existing
products that will be adaptable to the new
geography, the report added.
Indian FMCG companies have been active in
overseas acquisitions with the likes of Godrej
and Wipro taking the lead.
(Continued in next column)
India to witness merger and
acquisitions activities in FMCG space:
PwC (Contd)
On the other hand, multinationals have also
been in M&A activities in India. After acquiring
Ahmedabad-based FMCG firm Paras
Pharmaceuticals in 2011, Reckitt Benckiser had
sold part of it homegrown firm Marico
Industries. Likewise, Jyothy Laboratories BSE
0.36%acquired 50.97% stake in Henkel India
LtdBSE 1.20% in 2011.
(economictimes.indiatimes.com 21 July 2013)
Wal-Mart tells government it cannot
meet 30% sourcing clause
The world's largest retailer Wal-Mart has
expressed its inability to the government on
meeting the sourcing norm in the multi-brand
segment that requires 30% procurement from
small industries, stating it can procure only
about 20%.
"Recently there was a meeting between
Wal-Mart and officials of DIPP. The company
has said that they will not be able to meet the
mandatory 30% sourcing norm and can only
source about 20%”, sources said.
Wal-Mart India spokeswoman said: "We are
still very early in the process on FDI but are
excited by the opportunity in front of us.
(Continued on next page)
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Wal-Mart tells government it cannot
meet 30% sourcing clause (Contd)
As per the foreign direct investment (FDI)
policy for multi-brand retail trading, at least
30% of the value of procurement of
manufactured/processed products shall be
sourced from Indian 'small industries'.
In a meeting with commerce and industry
minister Anand Sharma, the global chains have
flagged the issue and have demanded to alter the
condition to 'preferably' from 'mandatory' as in
the case of single brand retail.
Although the government has permitted 51%
FDI in multi-brand retail about ten months back,
no formal proposal has been received by the
DIPP yet.
(timesofindia.indiatimes.com 23 July 2013)
Sugar imports set to stop after import
duty hike
Government is raising the import duty on the
sweetener to 15% from 10% currently to
discourage overseas buying amid a drop in local
prices due to ample supplies, two government
sources said.
The duty increase could add to global sugar
stocks and pressure prices further by halting
India's sugar imports.
(Continued in next column)
Sugar imports set to stop after import
duty hike (Contd)
India has been importing sugar despite a surplus
local production as the sweetener is cheaper in
the world market due to a bumper sugar output
in Brazil. India has imported around 700kt sugar
so far in the current marketing year that started
on October 1, 2012, including imports of 100kt
white sugar, Abinash Verma, director general of
the Indian Sugar Mills Association, told
Reuters.
India's biggest sugar refiner Shree Renuka is
planning to export refined sugar from its Haldia
unit as returns are higher in the overseas market,
Narendra Murkumbi, managing director of
Shree Renuka Sugars, told Reuters in an
interview on Thursday.
India is likely to produce 24.6 mio t of sugar in
2012/13, an industry body has said, against an
annual demand of about 23 mio t.
(economictimes.indiatimes.com 05 July 2013)
Pepper continues to slide on selling
pressure
Pepper prices continued their downward trend
on Thursday on selling pressure believed to be
because of the opening of the colleges/schools
after annual vacation. New depositors from
Karnataka and expert processors from Kerala
were said to be depositing in the warehouses
and an estimated 30 t of pepper have been
reportedly deposited.
(Continued on next page)
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Pepper continues to slide on selling
pressure (Contd)
On the spot, 78 t of fresh pepper arrived from
Kerala and Karnataka and they were all traded
afloat at an average price of INR 338 a kg.
Pepper from Karnataka and the plains of Kerala
were traded at INR 333 while that from Pulpally
and Battery and the High ranges of Kerala was
sold at INR 338 and INR 343 respectively.
May contract on the NCDEX decreased by
INR 530 to close at INR 35 495 a quintal. Total
turnover moved up by 28 t to close at 50 t. Total
open interest dropped by 37 t to 129 t.
Spot prices fell on selling pressure by INR 200
to close at INR 33 800 (ungarbled) and
INR 35 300 (garbled) a quintal.
Indian parity in the international market was at
USD 6 675 (c&f) for prompt shipments while
some were selling at USD 6 550 a t (c&f).
Overseas prices (in USD/t): B Asta 6 375;
Sri Lanka 500 GL FAQ 6 100 (fob) Colombo.
(spicemarketnews.com 17 May 2013)
Rupee fall no balm for cost-hit spices
exporters
A falling rupee has been of no help to spices
exporters because of low availability and higher
local prices of raw materials.
Domestic prices of spices such as pepper, jeera,
chilli and turmeric are moving up, which makes
sourcing costlier for exporters. Futures prices
are also showing a rising trend in most cases. In
the case of cardamom, however, a higher output
has pushed down prices, brightening export
prospects.
“Jeera prices are hovering in the range of
INR 134-140 per kg, INR 5 up from last week.
Chilli prices too have gone up”, said
Shailesh Shah, Director of Jabs International.
Demand for Indian jeera is quite high because
its quality is superior to jeera from Syria, the
other major producing country.
Chilli prices are hovering around INR 60 per kg
and are already 20% higher than previous year's
prices. Black pepper prices are on fire due to
inadequate supply and rising demand.
(Continued on next page)
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Rupee fall no balm for cost-hit spices
exporters (Contd)
Pepper prices were ruling at INR 364 per kg
five days ago. The July futures contract is at
INR 379 per kg. The pressure on local markets
has gone up with oleoresin exporters looking at
domestic supply. Usually, oleoresin exporters
import significant quantities to meet their needs.
However, a rising supply of cardamom has
pushed down prices, which are hovering around
INR 550-600 per kg.
This may augur well for exports. "Our prices
have fallen to USD 14 per kg from USD 16–18
per kg two months ago because of rupee
depreciation. Currently, purchases before the
Ramdan fasting period is going on”, said SPGR
Nityanandan, a leading exporter. Cardamom
exports plunged 52% last year to 2.2 kt.
(economictimes.indiatimes.com 26 June 2013)
Ruchi Soy & Japan's J-Oil & TTC
enter JV for high-quality edible oils
Ruchi Soy Industries Ltd, one of India's leading
food and agro-based fast-moving consumer
goods (FMCG) players, entered a joint venture
with J-Oil Mills Inc (J-Oil), one of Japan's
leading edible oil companies, and Toyota
Tsusho Corporation (TTC), one of the largest
global trading companies in Japan.
(Continued in next column)
Ruchi Soy & Japan's J-Oil & TTC
enter JV for high-quality edible oils
(Contd)
Ruchi Soy Industries Ltd's board of directors
consented to form the joint venture company, in
which the Indian company will have a 51%
stake.
J-Oil will have a 26% stake, while the share of
TTC would be 23%. The joint venture
company's board will have representatives from
all the three companies.
It will be engaged in the production and
marketing of high-quality, functional edible oils.
Ruchi Soy's board also approved the sale and
transfer of its soy processing business –
currently based out of its plant situated in
Shujalpur, Madhya Pradesh – to the proposed
joint venture.
The joint venture plans to start supplying
products to institutional customers by the end of
2013, and launch high-quality consumer
products in the Indian market in the second half
of 2014. (fnbnews.com 06 June 2013)
Indian coffee, tea, meat, spice exports
for June 2013 fall to USD 276.7 mio
InfodriveIndia.com, one of the country's premier
import-export market research companies,
announced that in June 2013, India's coffee, tea,
meat and spice exports fell to USD 276.7 mio, a
decrease of 9.86% compared to May 2013.
(Continued on next page)
IndiaNews
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Indian coffee, tea, meat, spice exports
for June 2013 fall to USD 276.7 mio
(Contd)
These findings are based on the data about
India's exports of coffee, tea, meat and spices
available on InfodriveIndia.com and on export
shipping bills filed at Indian Customs by
exporters from India at over 110 ports in India.
These include the Jawaharlal Nehru Port Trust
(JNPT), Mumbai's air and seaports, Chennai's
air and seaports, Delhi's Indira Gandhi
International (IGI) Airport, Delhi's
Tughlakhabad inland container depot (ICD),
Delhi's Patparganj, Kolkata's air and seaports,
Bangalore airport, etc.
(fnbnews.com 18 July 2013)
India losing ground in pepper
production, export
India is fast losing its status as a leading
producer and exporter of pepper, also known as
"black gold", as production and cultivated area
of this spice variety have dwindled.
(Continued in next column)
India losing ground in pepper
production, export (Contd)
Grown mostly on the slopes of Western Ghats in
Kerala, Karnataka and Tamil Nadu, cultivation
base of pepper has come down sharply in the
last decade hitting production and export.
According to pepper growers and traders,
factors ranging from vagaries of climate to
afflictions wilting pepper vines, contributed to
fall in production and shrinkage of cultivated
area.
Statistics of the International Pepper
Community (IPC) show the area under pepper
cultivation in India dwindled from
218 670 hectares in 2001 to 182 000 hectares in
2010.
With the cultivated area shrinking steadily in
India, pepper production also fell to 50kt by
2010 from 79 000 ten years ago. In Kerala
alone, area under pepper cultivation fell from
172 182 Ha to 85 335 Ha in a single year from
2010–11 and production plummeted to 38kt
from 45.3 kt, according to the state's Economic
Review.
According to Spices Board, export of Indian
pepper in 2012–13 came down by 40%
compared to the previous year. While the
country shipped 26.7 kt of pepper in 2011–12,
exports fell to 16kt in
2012–13. Ironically, this happened in a year
when the export of spices from India marked a
record 22% growth crossing INR 10 000 crore
mark as per the Spices Board figures.
(Continued on next page)
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India losing ground in pepper
production, export (Contd)
According to farmers, who mostly grow pepper
as an inter-crop, production suffered from
afflictions like root-wilt and slow-wilt and also
price fluctuation, forcing them to abandon the
enterprise in prime pepper areas like Wayanad
and Idukki.
(business-standard.com 30 June 2013)
India dominates global market for
spice oleoresin as demand for natural
agents swells
India dominates the global market for spice
oleoresin, which is in big demand from
processed food and fragrance industries that
now mostly prefer natural colouring and
flavoring agents to artificial ones as consumers
become increasingly health conscious.
India controls 60% of the 13.5 kt global spice
oleoresins market even as China has emerged as
a strong contender in paprika oleoresin, the most
in-demand spice oil.
(Continued in next column)
India dominates global market for
spice oleoresin as demand for natural
agents swells (Contd)
“Oleoresins are more economical than whole or
ground spices as less quantity can give the same
effect. Also, they enhance the visual appeal and
flavor, and increase the shelf life of the
products”, says George Paul, director of
Synthite Industries, the largest oleoresin
extraction firm in India.
Four companies based in Kerala control more
than 85% of India's INR 2 000-crore spice
oleoresin industry. Almost 95% of their
production is exported even as the domestic
market is fast waking up to the potential of the
spice oleoresins.
Industry officials say the popularity of
oleoresins is fast spreading beyond
North America, West Europe, Japan and Korea,
to many emerging markets. Companies also
expect share of domestic market in total
oleoresin sales to double to 10% in the next
two-three years.
(economictimes.indiatimes.com 27 July 2013)
Tomato prices race ahead of Indian
rupee vs US Dollar, reach INR 80 per
kg
Tomato prices have more than tripled in the past
15 days to INR 80 per kg in the capital, easily
beating the plunging Indian rupee's exchange
power vs US Dollar. Indian rupee breaches
60-mark again vs US Dollar on capital outflows.
(Continued on next page)
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Tomato prices race ahead of Indian
rupee vs US Dollar, reach INR 80 per
kg (Contd)
Rain has disrupted picking operations in
Haryana, Uttarakhand, Himachal Pradesh and
east Punjab, while the condition of the crop has
also deteriorated. Tomato supplies to the Delhi
market have also been affected by blocked roads
following the recent landslides and flash floods
in Uttarakhand, he added.
According to the Delhi Agricultural Marketing
Board, current tomato arrivals at the Azadpur
wholesale market have declined by 50% to
2 833 quintals per day from 15 days ago.
Tomato is being sold at INR 47 per kg at
Azadpur wholesale market, compared with
INR 60–80 per kg in retail outlets. Good quality
tomato from Karnataka is priced higher, while
the rain-hit crop is available at INR 30–40 per
kg, traders added. Tomato production in the
country is estimated to be 18 mio t this year.
Maximum output comes from Andhra Pradesh,
Karnataka and Odisha.
(financialexpress.com 05 July 2013)
Basmati rice might top list of
agricultural exports
After two years, Basmati rice could again
emerge as India's top agricultural export
commodity. During the last two financial years,
guar gum had topped the list, in terms of value,
primarily due to the shale gas boom in the US.
The commerce ministry expects Russia would
lift a ban on Indian Basmati imports soon.
Russia, earlier a net importer of Indian Basmati,
had imposed a ban on these imports in February,
owing to the detection of copra beetle
infestation.
In April and May, Basmati exports rose about
25% in volume terms and about 65% in terms of
rupee value (46% in Dollar terms), against the
year-ago period, show data from the All India
Rice Exporters Association. In April, the value
of Basmati exports stood at INR 2 378 crore
(about USD 400 mio), a rise of about 90% (in
rupee terms) compared to the corresponding
period last year.
(Continued on next page)
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Basmati rice might top list of
agricultural exports (Contd)
In Dollar terms, the export value rose 67%. In
May, Basmati exports stood at INR 2 250 crore
(about USD 375 mio), a 44% rise against May
2012, in rupee terms. In Dollar terms, exports
rose about 30% in May.
High demand from Iran, after the settlement of
the payment mechanism with India following
US sanctions, and a sharp depreciation in the
rupee led to the rise in export realisations,
exporters said.
In 2012–13, India exported gaur gum worth
INR 21 287 crore, while basmati rice exports
stood at INR 19 390 crore.
(business-standard.com 26 June 2013)
India's wheat exports secure
USD 300.10 per t in international
market
The Food Corporation of India (FCI) said Indian
wheat exports fetched a price of USD 300.10
per t in the international market, according to
the last tender opened. FCI has exported about
4 mio t of wheat so far, securing an average of
USD 311,69 per t.
(Continued in next column)
India's wheat exports secure
USD 300.10 per t in international
market (Contd)
An FCI official said the earnings from this
year's exports proved that the wheat exported by
the corporation has a wider and higher
acceptability in the international market.
After a long gap, the government allowed the
export of 4.5 mio t of wheat this year, because
the production increased and there was excess
stock of wheat in the country.
Of the export target, 4.03 mio t has already been
dispatched. The reserve price for export of the
first lot of 2 mio t was just USD 228 per t, while
for the second lot it was fixed at USD 300 per t.
The main buyers for Indian wheat are South
Korea (10 01 789 t); Ethiopia (6 80 358 t),
Bangladesh (6 75 432 t), Yemen (3 06 519 t),
Thailand (2 71 767 t) and Indonesia
(2 10 700 t). Other buyers included the United
Arab Emirates, Sudan, Oman, Qatar, Vietnam,
Malaysia and the Philippines.
(Continued on next page)
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India's wheat exports secure
USD 300.10 per t in international
market (Contd)
FCI has exported the wheat through agencies
like the State Trading Corporation of India Ltd
(STC) and PEC Ltd. Mundra in Gujarat was the
port that handled the largest quantify of export,
followed by Kandla (also located in the Kutch
area of the western Indian state).
The main players in the international wheat
market around world are the United States of
America, Canada, Ukraine, Australia, Russia
and Argentina. (fnbnews.com 28 June 2013)
Food ministry for 7.5% import duty
on pulses
The food ministry is in favour of a 7.5% import
duty on pulses as against 10% suggested by the
Commission for Agricultural Costs and Prices
(CACP) to boost domestic production. India, the
largest producer of pulses, imports about 3 mio t
of lentils every year to fulfil its domestic
demand.
The government has made some progress in
increasing the production of pulses through
higher minimum support price (MSP) and the
agriculture ministry fears sowing of pulses
could be affected if cheap imports flood the
market, he added.
According to industry data, traders are
importing tur at INR 300–3 500 per quintal from
Myanmar currently while domestic prices are
ruling at INR 300 per quintal.
(financialexpress.com 09 July 2013)
India notifies sugar import duty hike
to 15% from 10%
India issued a notification on Tuesday to
implement a hike in import duty on sugar to
15% from 10% as the world's top sugar
consumer tries to prop up local prices which are
falling due to ample and cheap global supplies.
In a meeting last week, key government
ministries agreed to raise import tax on the
sweetener.
The duty increase could mean a halt to India's
sugar imports, which have already slowed to a
trickle following a sharp drop in the rupee
which makes Dollar-denominated world sugar
more expensive. A halt in imports would
pressure global prices further as stocks would
not ease. (financialexpress.com 09 July 2013)
Native banana varieties under threat,
say growers
Many native banana varieties such as the
“poovan”, “karpooravalli”, “rasthali”, “metti”,
“neipoovan”, and red banana are prone to
disease and pest attacks affecting the yield of
the crop, the Tamil Nadu Banana Growers’
Federation has said in a resolution adopted at its
general body meeting.
(Continued on next page)
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Native banana varieties under threat,
say growers (Contd)
As the cost of production of these seedlings was
high and private seed companies were reluctant
to take up the task, the State government should
draw up a plan to revive these native varieties in
the interest of farmers, the association said in a
resolution.
Banana growers were prone to suffer heavy
losses owing to natural vagaries. This often
pushed many banana growers into perennial
debt. Even if farmers had insured their crop, it
was not of much help as compensation was
given only if widespread damage had occurred
in an entire firka. (thehindu.com 07 July 2013)
Dr Mohan’s launches Jeevan Dharini
brand of high-fibre rice, rice rava
Indian diets are predominantly derived from
grains such as white rice, which contains less
than 1.5g % of dietary fibre.
Dr Mohan's Group of Institutions launched
Jeevan Dharini, a brand of white rice and rice
rava, to address this dietary challenge faced by
most Indians, especially vegetarians – the food
they consume does not contain enough fibre.
(Continued in next column)
Dr Mohan’s launches Jeevan Dharini
brand of high-fibre rice, rice rava
(Contd)
Dr V Mohan, director, Dr Mohan’s Group of
Institutions, said, “Jeevan Dharini Rice is an
exceptional high-fibre rice variety and the first
of its kind in the world.It was developed by
employing intensive classical plant-breeding
and bio-chemical screening approaches.
The rice has high dietary fibre content (8.3%) in
its polished form, as compared to less than 1.5%
in other cultivated rice varieties in the polished
forms. It reduces increases in blood sugar and
insulin demand; may decrease risk of obesity,
type 2 diabetes, cancer and heart disease;
promotes gut health; relieves constipation”.
Kamala Krishnaswamy, senior honorary
advisor, Department of Foods Nutrition and
Dietetics Research, Madras Diabetes Research
Foundation, said, “Dr Mohan’s Jeevan Dharini
High-Fibre Rice and Dr Mohan’s Jeevan
Dharini High-Fibre Rice Rava could be used for
all rice-based preparations, including idli, dosa,
upma, pongal and kitchidi”, she said.
(fnbnews.com 17 July 2013)
Pulses production at record
18.45 mio t in 2012–13
India has achieved a record pulses production of
18.45 mio t in the 2012–13 crop year ended
June (The output stood at 18 mio t in May and
17.1 mio t in 2011–12).
(Continued on next page)
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Pulses production at record
18.45 mio t in 2012–13 (Contd)
The record pulses production augurs well for the
country which is depended on imports to meet
the shortfall of around 3–4 mio t. Higher supply
will reduce imports and also prices. Also, higher
support price prompted farmers to grow pulses.
Food grains output in 2012–13 is lower than
previous year due to poor monsoon in
Maharasthra, Karnataka and Rajasthan.
However, the production is expected to rebound
this year as the country is currently receiving
good monsoon and sowing area has exceeded
last year's level so far.
(businesstoday.intoday.in 22 July 2013)
Pepsi, Coca Cola and other soft drink
makers struggle as early rains dampen
peak sales season
Early and heavy rains flooding almost the entire
country have hit soft drink sales in June, the
most critical month for the INR 14 000-crore
industry. The April-June quarter marks the
highest spurt in soft drink sales in a year,
contributing close to 40% of annual sales.
(Continued in next column)
Pepsi, Coca Cola and other soft drink
makers struggle as early rains dampen
peak sales season (Contd)
According to India meteorological department,
the country received its heaviest rainfall in 12
years in the month of June, and the monsoon
season is expected to last through September.
The department also said that the south-west
monsoon has advanced the fastest this year over
a period of 50 years, a month earlier than
expected.
An industry veteran said the growth would not
touch the levels of last year in the June quarter.
"Market conditions are very different now and
consumption is down. The unseasonal rains
have added to the tough times”, the person said.
During January-March, Coca-Cola had posted
8% volume growth in India. PepsiCo does not
declare volume sales of its India division.
With growth slowing to single digits, soft drink
giants Coca-Cola and PepsiCo are stepping up
consumer promotions and trade discounts to
push sales.
(economictimes.indiatimes.com 05 July 2013)
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Indian food and beverages brands
relying on innovative products to take
on leaders like Red Bull, Pepsico,
Dabur others
A host of home-grown food brands are testing
the mettle of larger, more established players in
the country by cutting costs through innovation
and offering wider choice to consumers.
Companies such as Hector Beverages, Prataap
Snacks, Amalgam Speciality Foods and Balan
Natural Food are taking on the brand and money
power of established players like Red Bull,
Pepsico, McCormick and Dabur.
These food and beverage consumer ventures
have launched brands in categories like energy
drinks, potato chips, seasoning and fruit juices.
Product innovation is core to these brands. For
instance, Tzinga offers multiple flavors,
compared with Red Bull's single product. It also
comes in innovative packing that is cheaper than
the can.
(Continued in next column)
Indian food and beverages brands
relying on innovative products to take
on leaders like Red Bull, Pepsico,
Dabur others (Contd)
Hector Beverages is now piloting a traditional
Indian drink brand Paper Boat, which is
available in traditional flavors like aam ras and
jal jeera.
Bangalore-based Balan Natural Food, which
sells products under the B Natural brand, is
taking on large juice brands like Dabur's Real
and Pepsico's Tropicana by selling juices made
of Indian fruits and plants such as jamun,
brahmi and amla.
Kochibased Amalgam Speciality Foods thinks
major differentiation between them and their
main competitors is price.
Yellow Diamond, on the other hand,
differentiates on quantity it offers more chips
per pack than bigger rivals.
(economictimes.indiatimes.com 05 July 2013)
SVA India launches Soursop Juice,
which helps fight lifestyle diseases
SVA India has launched Soursop Juice, a
product under the MO Fruit banner. The juice
has the natural qualities for thwarting all
prevailing lifestyle diseases and preventing
illnesses due to stress, work pressure. The fruit
is said to help battle diseases through the
annonaceous acetogenins compound found in it,
which kills cancer cells.
(Continued on next page)
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SVA India launches Soursop Juice,
which helps fight lifestyle diseases
(Contd)
Soursop fruit is said to help fight general
lifestyle ailments through its natural sedative
properties for insomnia, rich fibre content
treating bowel movement difficulties along with
having anti-diabetic properties which helps
regulate blood sugar.
The fruit’s leaves relieve pain and
inflammation, compounds reduce blood
pressure controlling hypertension, iron helps
prevent anaemia, and moisture in the fruit fights
UTI as well as large quantities of vitamin C,
which deal with cold, fever and migraines.
(fnbnews.com 15 June 2013)
Coca-Cola to invest an additional
USD 3 bio in India to capture NARTD
market
Coca-Cola India has announced that Coca-Cola
India System will invest an additional
USD 3 bio (approximately INR 165 bio) in
India through 2020 to further capture growth
opportunities in the country's fast-growing
non-alcoholic ready-to-drink beverage market.
(Continued in next column)
Coca-Cola to invest an additional
USD 3 bio in India to capture NARTD
market (Contd)
With the new USD 3 bio investment, the
Coca-Cola system now plans to invest
USD 5 bio in India from 2012 to 2020 in the
non-alcoholic ready-to-drink (NARTD)
beverage market.
The Coca-Cola system has already invested
more than USD 2 bio in India since it re-entered
the country in 1993. The new announcement
brings the total investment number to USD 7 bio
since re-entry into India.
(fnbnews.com 28 June 2013)
Aussie coffee chain Di Bella to open 2
outlets each in Pune & Dehradun
Di Bella, the Australian coffee chain, is set to
expand its Indian operations to Tier-II and
Tier-III cities by opening two stores apiece in
Pune and Dehradun.
(Continued on next page)
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Aussie coffee chain Di Bella to open 2
outlets each in Pune & Dehradun
(Contd)
The stores are likely to open in the next quarter.
In addition, there will be more outlets in
Mumbai and Hyderabad. The chain also plans to
increase its pan-India presence by opening
stores in Delhi, Bangalore and Chandigarh in
the next two or three years.
Sachin Sabharwal, Managing Director, Di Bella,
said, “The Indian retail coffee market is growing
at a rapid rate. We are the first coffee chain in
India to introduce a cross-platform mobile
application giving our customers convenience at
their fingertips.
The application will allow customers to locate
their closest Di Bella coffee outlet, invite a
friend for coffee, get loyalty rewards (via QR
code), learn about specialty coffee-growing
regions, and order their favourite Di Bella
Coffee anywhere and anytime”.
(fnbnews.com 29 June 2013)
Small tea growers seek plantation
sector status
Tea prices are expected to increase 5–10% in
FY14, as unfavourable weather might cause
production to fall by 15–20% in the current
financial year. Samir Roy chairman, National
Federation of Small Tea Growers India said
“We are hoping to manage production but a
15-20% dip in production is likely in the current
fiscal”.
(Continued in next column)
Small tea growers seek plantation
sector status (Contd)
The newly-launched sustainability code named
‘Trustea’, which encompasses all aspects of tea
production, seeks to embrace sustainability
principles to boost productivity, maintain safety
standards to improve quality compliance, and
include all stakeholders in the mainstream.
(business-standard.com 12 July 2013)
Gujarat Tea Processors plans to enter
production
Packet tea retailer Gujarat Tea Processors and
Packers Ltd plans to enter tea production. The
company has recently decided to acquire estates
producing a total of 2.5 mio kg in Assam (4–6
gardens) and West Bengal. Gujarat Tea
Processors is the country’s third largest tea
packaging company, owning brands such as
Wagh Bakri, Good Morning and Mili Tea.
According to its Chairman and Managing
Director Piyush Desai, the company’s board has
approved up to INR 800 crore investments and
the acquisition would help ensure supply of
quality tea.
(Continued on next page)
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Gujarat Tea Processors plans to enter
production (Contd)
Having entered Rajasthan, Madhya Pradesh,
Maharashtra, Delhi and Chhattisgarh, the
company now plans to expand presence in Uttar
Pradesh, Chandigarh and Himachal Pradesh
in 2013–14. The company will invest INR 40-50
crore over the next two years, he said.
(thehindubusinessline.com 30 June 2013)
PepsiCo expands Tropicana range,
coconut blends to come in market soon
Beverages and snacks major PepsiCo today
expanded its Tropicana fruit juice portfolio in
India with the introduction of coconut water
blended variants.
The company said it has introduced in the
Indian market a new category offering -
Tropicana Coconut Fruit Blends, available in
two variants - Coconut Orange and Coconut
Litchi, PepsiCo India said in a statement.
(Continued in next column)
PepsiCo expands Tropicana range,
coconut blends to come in market soon
(Contd)
The Tropicana Coconut Fruit Blends, which
have been launched nationally, are priced at
INR 85 for 1 litre and INR 20 for 200 ml
respectively, the company said. With the launch,
the company hopes to bring in more consumers
to the packaged juice category and further
expand the franchise of Tropicana in India.
(deccanchronicle.com 16 July 2013)
Nilgiris tea output up 8%
Tea production in the Nilgiris, the largest tea
growing district in South India, has increased by
8% in the first half of current year compared to
last year, according to the latest data from tea
producing organisations. Between January and
June, the production rose to 7.45 mio kg from
6.9 mio kg last year. Tea companies reported a
production of 1.54 mio kg in June against
1.74 mio kg in June 2012.
(thehindubusinessline.com 16 July 2013)
Tata Beverages Hunting For Major
Acquisition
Tata Global Beverages has said it plans to invest
substantially in its brands, and is on the lookout
for a major acquisition as well.
(Continued on next page)
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Tata Beverages Hunting For Major
Acquisition (Contd)
TGB owns brands such as Tetley, Eight
O’Clock Coffee, Tata Tea, and Himalayan
Water, and also has joint ventures with
Starbucks and PepsiCo.
The company said the new investment will be
mostly on its Tata Tea, Eight O’Clock
and Himalayan brands. This will include
launching the bottled water brand outside India,
as well as investing in Tetley to regain market
share in the UK. (kamcity.com 16 July 2013)
New flavor to Indo-Iranian tea ties
A tea delegation from Iran, comprising
representatives of trade, industry and
government, is set to visit India early next
month. Iran, a high-value market accounts for
about 10% of India’s foreign exchange earnings
from tea.
India vies with Sri Lanka for a share of the
140 mio kg Iranian tea market. Although there
is preference for the Indian teas, the India-Iran
trade had payments problem earlier.
(Continued in next column)
New flavor to Indo-Iranian tea ties
(Contd)
All these problems has been sorted out in 2012
and now trade now takes place through the
rupee payment route. The Iranian delegation
which comprises growers & importers is set to
visit tea estates in Assam and Darjeeling, which
produce most of the quality orthodox teas.
(thehindu.com 23 July 2013)
Government to annul 25% quota of
molasses for liquor companies
The Uttar Pradesh state government is mulling
to do away with the reservation of 25% of
molasses by sugar mills for country liquor.
Several mill owners have been complaining that
the country liquor manufacturers were not
coming forward to buy molasses against their
25% allocation as they do not need it. The
molasses production has been to the tune of over
30 mio quintals because of higher cane
production. But the actual consumption of
molasses for country liquor is in the range of
around 4 mio quintals.
The sugar factories are thus at times are
compelled to sell molasses to the liquor lobby at
throwaway prices or face overflow situation.
The industry watchers said doing away with the
policy of reserving molasses for the liquor
industry will provide a level playing field to the
sugar industry. "Selling of molasses will hence
be driven by the market rate and not by the
whims of the liquor lobby,'' said a mill owner.
(timesofindia.indiatimes.com 08 July 2013)
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Diageo Officially Ups USL Stake To
25%, Takes Control Of Indian Spirits
Giant
Diageo has completed the final phase of its
multi-part deal to become the largest
shareholder in India’s United Spirits Ltd. (USL),
adding 14.98% over the weekend from a
share purchase agreement with Vijay Mallya’s
UBHL to bring its holding in the company to
25.02%.
Diageo says it will now effectively control USL,
which leads India’s growing spirits market.
Diageo paid a total of GBP 594 mio
(USD 886 mio) for its stake, representing a
multiple of 18 times EBITDA for USL’s fiscal
year ended in March, and expects the
acquisition to be earnings-per-share accretive in
year two.
Nevertheless, the acquisition establishes Diageo
as a dominant player in India’s domestic spirits
industry—USL had 11 entries among Impact’s
exclusive ranking of the world’s top 100 spirits
brands for 2012, with nearly half of them
in double-digit growth—and provides a ready
platform on which to build its global premium
portfolio in the country. While imported
spirits prices can be prohibitive due to high
tariffs in India, Diageo’s Johnnie Walker
Scotch whisky and Smirnoff vodka already
have a foothold in the market.
(shankennewsdaily.com 08 July 2013)
Budget 2013–14: Liquor to pay for rice
Tipplers will pay more for their next peg.
Karnataka's liquor prices will increase 8% to
26% after the state budget raised additional
excise duty to bring INR 3 000 crore more will
flow to the state exchequer. Still, Karnataka
remains cheaper among the big southern states
in liquor prices.
The Karnataka CM Siddaramaiah raised
additional excise duties by 16% to 40% across
price slabs, which directly leads to an increased
MRP. The state hopes to collect
INR 12 600 crore in taxes on liquor, up from
INR 9 600 crore last year.
(timesofindia.indiatimes.com 13 July 2013)
United Breweries: Input costs,
TamilNadu show key to profitability
The stock of United Breweries has gained
nearly 33% in just five trading sessions,
including the 14% gain on Monday, and 5% on
Tuesday when the Bombay Stock Exchange's
branchmark index Sensexclosed down 0.6%.
(Continued on next page)
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United Breweries: Input costs,
TamilNadu show key to
profitability(Contd)
The company has been able to grow sales
volumes by 5% in the 2013 financial year
despite a slowdown in offtake in Tamil Nadu,
one of the biggest states in India in terms of
consumption of alcoholic beverages.
The volatility in prices of inputs including malt
and barley could be another concern though the
company was able to keep costs under check in
the 2013 financial year. The cost of raw
materials as a percentage of revenue fell to 42%
from 45% recorded in the last year. This reflects
better inventory management by the company.
(economictimes.indiatimes.com 03 July 2013)
Technoholic Delhi to plug evasion of
taxes on liquor
For the first time in India, a state has adopted
technology to purge bureaucratic delays and
corruption endemic to the manufacture,
distribution and sale of alcohol. The project by
the Delhi government to track and tax every
bottle of alcohol sold by using barcodes is
expected to help reduce revenue leakage and
check the sale of illicit liquor.
(Continued in next column)
Technoholic Delhi to plug evasion of
taxes on liquor (Contd)
The new system, which was first envisioned in
2010, will play a critical role helping the excise
department raise revenues to INR 3 500 crore
this year from INR 2 869 crore in 2012–13,
officials said.
The project, being implemented by India's
largest software company Tata Consultancy
Services.. It will go live from the end of
September. At present, nearly 90% of the
project is operational covering most
manufacturers, all hotels and restaurants. The
project has been implemented for most liquor
except for beer, which will also be included by
end of September.
(economictimes.indiatimes.com 23 July 2013)
With output of 130 mio t, India first
among world's milk producing nations
India, now ranks first among the world's milk
producing nations, achieving an annual output
of about 130 mio t as a result of Ninth
Five-Year Plan.
(Continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Processed Foods
June/July 2013 www.giract.com Page | 24
With output of 130 mio t, India first
among world's milk producing nations
(Contd)
The per capita availability of the milk has
reached a level of 290g per day by the year
2012, which is more than the world average of
284g per day. About 14.78 mio farmers were
brought under the ambit of 1 48 965 village
level dairy corporative societies up to March
2012. Farmers of marginal, small and
semi-medium operational holdings (area less
than four hectare) own about 87.7% of the
livestock.
India is endowed with the largest livestock
population in the world. It accounts for about
57.3% of the world's buffalo population and
14.7% of the cattle population. Factors helps to
achieve this mark are: National Dairy Plan
(NDP), Dairy Entrepreneurship Development
Scheme (DEDS) and assistance to cooperatives.
(fnbnews.com 01 July 2013)
PepsiCo looks to hit back at
look-alikes and rivals of Kurkure with
new TV commercial
With new TV advertisement Pepsi Co not only
hits at local brands but also tries to inculcate
brand loyalty among consumers for this INR 5
low price point.
(Continued in next column)
PepsiCo looks to hit back at look-
alikes & rivals of Kurkure with new
TV commercial (Contd)
The fact that PepsiCo for the first time is urging
consumers to make an informed choice while
buying snacks says it all. Recently, PepsiCo has
been facing headwinds not only in the snacks
sector but also in the beverages segment, as it
reaped less-than-expected returns from
INR 160 crore spent on the sixth edition of IPL.
While its market share in April this year fell to
29.7% from 32.1% over the same month last
year, rival Coca-Cola increased its share to
48.3% from 45.8%.
Desi brands, say FMCG analysts, not only have
their finger on the pulse of regional flavor and
taste, they also pip global biggies in giving more
margin to the local retailers.
(economictimes.indiatimes.com 08 July 2013)
Bangs: Asvin Simon's INR 20 crore
domestic fried chicken brand
Chennai-based Asvin Simon, an engineering
graduate launched a food-based enterprise
Bangs Fried Chicken, in June 2009 after his IT
venture in 2005.
(Continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Processed Foods/
Bio Fuels
June/July 2013 www.giract.com Page | 25
Bangs: Asvin Simon's INR 20 crore
domestic fried chicken brand (Contd)
The pricing and taste of Bangs worked, and in
the first year, the venture generated a turnover
of nearly INR 6 mio. By 2010, Bangs set up
seven more outlets in Chennai. "Our model was
simple. We would take a prime place with low
overheads on lease, check the business potential
and start operations. So if the business did not
generate business, we would close it down and
shift”, explains Simon.
Today, Bangs Fried Chicken has presence in 13
states, with around 40 outlets, and only one
kiosk in Chennai. Along the way, the menu has
also been expanded to include sandwiches,
pastas, salads and desserts. The company's
current turnover is INR 20 crore, with plans to
expand the footprint overseas. "A few months
ago, we launched our first overseas outlet in
Doha, Qatar”, he says.
(economictimes.indiatimes.com 08 July 2013)
TPG, Advent join race for acquiring
Tirumala Milk
French dairy giants Danone, Lactalis and buyout
private equity firm TPG Capital have made non-
binding offers to acquire a controlling interest in
Hyderabad based Tirumala Milk Products
valued at over INR 2 000 crore, said people
briefed on the matter.
(Continued in next column)
TPG, Advent join race for acquiring
Tirumala Milk (Contd)
Tirumala Milk, in which private equity investor
Carlyle holds 20% stake, has mandated
Barclaysto find a suitor for the business. Other
buyout funds like Advent International too have
met with the company to evaluate an offer said
sources cited earlier.
Tirumala supplies 1.2 mio litres of milk daily,
riding on the strong procurement and
distribution network in Andhra Pradesh,
Karnataka and Tamil Nadu. The company, with
annual sales of about INR 1 500 crore, is among
the top three private dairy operators in the
southern states along with Hatsun and Heritage.
The three offers have moved to the next round
despite coming below the asking price of
INR 2 000 crore. The company will provide
more financial and operational details for the
suitors to make a binding offer in the next
90 days.
(timesofindia.indiatimes.com 10 July 2013)
Pinkberry enters Indian frozen yogurt
space with 3 stores in 3 cities
Pinkberry, one of the world’s leading frozen
yogurt retailers, has expanded into India – its
19th global market – with the opening of an
outlet each in three cities – Mumbai, Bengaluru
and Chennai – on the same day.
(Continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Processed Foods/
Bio Fuels
June/July 2013 www.giract.com Page | 26
Pinkberry enters Indian frozen yogurt
space with 3 stores in 3 cities (Contd)
Pinkberry will join India's booming restaurant
sector as a destination for Indians to experience
its high-quality frozen yogurt with its signature
light and refreshing taste and clean finish. It will
introduce its new fresh, not frozen strained
yogurt platform, including fresh yogurt bowls
and lassis prepared with locally-relevant recipes.
Pinkberry and JSM Corporation worked
together to authentically regionalise the menu
with locally-relevant flavors, recipes and
toppings. (fnbnews.com 08 July 2013)
Market in India shifting towards
value-added or functional
confectionery
The market in India is shifting towards
value-added confectionery also called functional
confectionery, which, in layman's terms, is
candy that not only tastes good, but is also a
healthier alternative, according to
Pravin Kulkarni, General Manager, Parle
Products.
(Continued in next column)
Market in India shifting towards
value-added or functional
confectionery (Contd)
He explained, “In the coming years, consumers
can expect a number of innovative offers in
stores. We're looking at a larger portfolio in the
confectionery space now, comprising new
flavors, formats, etc. We launched fruit jellies
christened Fruit Drops, which contain real fruit
juice; and Londonderry, a lacto candy which is
currently available in a single flavor. We have,
in fact, positioned it as Alpenliebe's (a Perfetti
Van Melle flagship brand) competitor.
Incidentally, Londonderry is a city in Ireland”.
The brand portfolio of Parle, a USD 1 bio
company, includes Melody; Mango Bite; Chox;
Kaccha Mango Bite; Poppins; Clovemint; 2-in-1
Eclair; Kismi; Kismi Gold; Kismi Toffee Bar;
and Orange Candy.
(fnbnews.com 27 June 2013)
Nestle’s Alpino to take on Toblerone,
Ferrero Rocher
Nestle will soon launch its premium chocolate
brand Alpino in India to take on Italian brand
Ferrero Rocher and Cadbury's Toblerone in the
country. It will also be priced similar to Ferrero
at INR 30 for a pack with two chocolate balls.
(Continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Processed Foods/
Bio Fuels
June/July 2013 www.giract.com Page | 27
Nestle’s Alpino to take on Toblerone,
Ferrero Rocher (Contd)
Ferrero India — which sells Nutella spread,
Ferrero Rocher chocolate and Tic Tac breath
mint in the country — grew 30% by adding
INR 80 crore year-on-year to its revenues of
nearly INR 341 crore in the year ended August
2012. Nestle with 21% market share and Ferrero
with 6%, in the INR 5 562-crore chocolates
market in India.
Experts feel that while Nestle has primarily
focused on mass end with brands such as
KitKat and Munch, most of the recent launches
in the segment have been in niche and premium
segment.
(economictimes.indiatimes.com 12 July 2013)
Japan's luxury chocolate maker Royce
enters India's booming gourmet food
business
Japan's luxury chocolate maker Royce will
make its India entry by opening a flagship store
at Mumbai's high-street Palladium Mall this
weekend at a time when consumers are slashing
spends on discretionary products.
Officials at Royce said: “Royce sells a
120-gram box of chocolate for INR 995 on an
average — say initial market tests have shown a
ready market for super-premium gourmet
products”.
(Continued in next column)
Japan's luxury chocolate maker Royce
enters India's booming gourmet food
business (Contd)
Royce, a Japanese cult brand of fine chocolates
that debuted in 1983, has inked a distribution
tieup with fine foods and luxury gourmet firm
Burgundy Hospitality in India. It plans to set up
20 Royce stores over the next three years in
select locations.
(economictimes.indiatimes.com 12 July 2013)
Parag Food eyes joint ventures to
expand further in North
Parag Milk Foods Pvt Ltd, which sells dairy
products under Go and the Govardhan brand, is
eyeing joint ventures with local companies to
expand its footprint in the north Indian market.
According to Devendra Shah, Chairman of
Parag Foods, through the proposed joint
ventures, the company plans to manufacture
fresh dairy products, such as curd, paneer,
yogurt and flavored milk among others. The
company had been selling about 1.8 kt cheese
every month and is looking to enhance its
cheese-making capacity by about 50%.
(Continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Processed Foods/
Bio Fuels
June/July 2013 www.giract.com Page | 28
Parag Food eyes joint ventures to
expand further in North (Contd)
Parag is also looking at marketing whey, a
by-product obtained while manufacturing
cheese, as a nutritional supplement in a big way,
after converting it into a powder form by using
driers. (thehindubusinessline.com 13 July 2013)
Indian minister pushing for sugar and
oil to work better together on ethanol
In India, the Minister of Petroleum & Natural
Gas Dr. M. Veerappa Moily directed PSU Oil
Marketing Companies (OMCs), at a meeting of
CMDs and Directors (Mktg) of OMCs and
ISMA, to make all efforts for expediting
delivery of already procured ethanol. He also
asked them to expeditiously procure an
additional quantity of ethanol through fresh
tenders to meet the requirement of 5%
mandatory Ethanol Blended Petrol (EBP)
programme.
The Minister had called the meeting of OMCs
and Indian Sugar Mills Association (ISMA) to
expedite procurement and the delivery of
ethanol for the EBP programme as per CCEA
decision taken in a meeting held on 22.11.2012.
The Minister observed that against a
requirement of 1 bio liters ethanol per year, the
OMCs have so far finalized procurement of
around 400 mio liters of ethanol for next twelve
months. To meet the balance requirement,
OMCs are planning to float another tender in
July for the procurement of ethanol.
(biofuelsdigest.com 01 July 2013)
Ethanol blending to save INR 6 a
litre for oil companies: Sugar mills
Sugar mills say oil marketing companies
(OMCs) can indeed save INR 6 for every litre of
petrol sold if ethanol is blended with it,
contradicting the OMCs' suggestion that
blending will lead to costlier fuel.
In a letter to the ministry of petroleum, Indian
Sugar Mills Association (ISMA), a sugar
industry lobby, has said oil companies are
reluctant to buy ethanol from domestic
producers which are capable of meeting 53% of
their annual requirement and which will give
savings to OMCs of around INR 6 per litre.
Further, a supplementary domestic tender for
additional supplies from October-November
2013 could fulfil most of the OMCs' balance
requirement”, said the letter.
Prices offered by domestic producers are in the
range of INR 38–49 per litre. The price of
imported ethanol is around INR 70–90 a litre.
Sugar mills are requesting the government that
OMCs procure a major volume from domestic
sources and the rest from abroad. The Cabinet
Committee on Economic Affairs has made 5%
ethanol blending mandatory in petrol sold after
30 June.
(economictimes.indiatimes.com 05 June 2013)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Bio Fuels /
Supply Interviews
June/July 2013 www.giract.com Page | 29
Trials on coconut biofuel begin
IIT Madras has begun experimental trial of
using coconut oil-based biofuel for running
automobile engines. The trials will explore the
possibility of using a mixture of biofuel derived
from coconut oil and diesel. The results will be
available after a three-month trial, according to
officials of Coconut Development Board, who
are associated with the project.
Preliminary tests by a Kochi-based institution
have indicated the prospects of utilising biofuel
derived from coconut oil as a fuel for
automotives. (thehindu.com 16 June 2013)
Supply Interview with Naturite Agro
Products Ltd
Company Address:
No.3-4-508,
Street No.10, Barkatpura
Hyderabad – 500027
Andhra Pradesh
India
Tel: +91 98665 19995
Fax: +91 40 2756 4884
www.naturite.co.in
Since the year 1990, Naturite Agro Products
Ltd. is in the market of manufacturing,
supplying and exporting a wide range of high
quality spice oils and oleoresins.
The company manufactures capsicum
oleoresin, pure capsicum and paprika oleoresin.
Capsicum and paprika oleoresins are more in
demand. The monthly production of both these
spice oleoresins put together is 50t.
Out of the total production, the company does
60% processing job for other suppliers, and the
remaining is for in-house production. Of that
40% production, 25% is exported to U.S.A and
Japan and the remaining is for the Indian
market. The company sells 1% capsicum
oleoresins for INR 175/kg and 10% capsicum
oleoresins at INR 1750/kg. Paprika oleoresins
is sold at INR 600/kg for 4000 CU. The usage
of these ingredients is more in the industrial
sector than the domestic market as people still
prefer fresh spices compared to oleoresins.
(Continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Supply Interviews
June/July 2013 www.giract.com Page | 30
Supply Interview with Naturite Agro
Products Ltd (Contd)
The company has not shown any increase
in production for the past few years. It has
stopped manufacturing turmeric and curcumin
oleoresins. The interviewee is trying to revive
the company.
The company has its own in-house laboratory
for the quality checks. The end users are the
pappad and the pickle manufacturers. According
to the interviewee the fresh spices are the only
competitive ingredients for oleoresins. Since the
company is in Andhra Pradesh, it has no
problems related to the availability of raw
materials - capsicum and chillies. The company
does not use GM raw materials.
Supply Interview with Universal
Oleoresins
Company Address:
VIII/946, Jawahar Road
Navaratna House
Kochi- 682 002
Kerala
India
Tel: +91 484 3010401
Fax: +91 484 2226542
www.universaloleoresins.com
Universal Oleoresins was established in 1981 at
Cochin. It is one of the leading manufacturers
and exporters of fine quality spice oils,
oleoresins, natural colors and spice drop range
of instant spice extract.
(Continued in next column)
Supply Interview with Universal
Oleoresins (Contd)
The demand for these ingredients has shown a
gradual increase in the Indian market which is
approximately 10–15%. The reasons are
convenience in usage and storage of these
ingredients. Comparatively these ingredients
are easily available now due to modern
technologies being used in the conversion of
oleoresins.
The company manufactures all spice based
oleoresins. Derivatives (oleoresins) of red and
green chilli, black pepper, cumin and garlic
are more in demand. The food industry is the
major sector which consumes about 50% of
these ingredients and the remaining is used by
the pharma, health and hygeine, color and
aroma industries.
The demand for these ingredients in the global
market has shown a growth by 10%. The
company’s 70% of the produce is exported to
Europe and U.S.A.
Standard worldwide quality check parameters
are followed by the company. Synthetic flavors
and essences is the main competitive ingredient
as it is much cheaper than the oleoresins which
are costlier as it is derived from pure spices.
The cost of oleoresins depends on the price of
the raw material at that particular time and the
volume of the produce asked for by the demand
companies. It has no problem in procuring the
raw materials and the company does not use any
GM materials.
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
New Product Development
June/July 2013 www.giract.com Page | 31
MTR Oats Upma
Company name: MTR
Category: Breakfast Mix
Price: Single serve pack 45 gm – INR 10,
Couple pack 100 g - INR 20, Family pack
180 g- INR 35
Ingredients: Whole Oats grits (40%), semolina,
edible vegetable fat, bengal gram dal, salt,
spices, curry leaves, lemon powder and
anticaking agent (INS 551)
MTR, the No.1 player in Authentic Indian
Breakfast space, launches for the 1st time in
India, an innovative way to consume Upma with
the goodness of Oats.
MTR promises to make breakfast time
enjoyable and a tasty affair with this launch and
with an easy 4 step recipe, Oats Upma is ready
in less than 5 minutes . Each bite of the Oats
Upma contains whole oats (40%) and wheat.
The goodness of the products lies in the fact that
it is made of 100% natural ingredients.
(chefatlarge.in)
The Cocoa Trees- Goldkenn Crystal
Gold Bar, Swiss Dream Napo Box and
Hershey’s Kisses Tin
Company name: The Cocoa Trees
Category: Confectionery
Price: 200g bar, priced at INR 1395
Goldkenn Crystal Gold Bar: Wonderfully
crafted Swiss milk chocolate praline with a dash
of cocoa sprinkles, encased in a refined gold and
transparent crystal effect exterior.
Company name: The Cocoa Trees
Category: Confectionery
Price: 300g box costs INR 695
(Continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
New Product Development
June/July 2013 www.giract.com Page | 32
The Cocoa Trees- Goldkenn Crystal
Gold Bar, Swiss Dream Napo Box and
Hershey’s Kisses Tin (Contd)
Swiss Dream Napo Box: Crafted with superior
ingredients having the finest taste, bringing the
experience of an authentic Swiss lifestyle
through the chocolates.
Company name: The Cocoa Trees
Category: Confectionery
Price: 240g tin costs INR 995
Uniquely shaped and deliciously tender
Hershey’s Kisses milk chocolates in a
classically decorated tin, with a rustic vintage
charm.
Singapore based brand, The Cocoa Trees has
recently launched internationally renowned
products from celebrated brands, to satisfy the
sweet tooth of the Indian audience. The
chocolate boutique has added three renowned
premium products Goldkenn Crystal Gold Bar,
Swiss Dream Napo Box and Hershey’s Kisses
Tin to their vast repertoire.
(lemonchutney.com)
Mango flavored Vodka
Company name: Smirnoff
Category: Alcoholic beverage
Price: Price range varies from INR 380–960
Smirnoff has launched its new mango flavored
vodka, especially to cater to the Indian
taste. This is the first ever mango vodka which
has been launched in the country.
(indiahospitalityreview.com)
Nalen Gur Ice Cream
Company name: Pabrai's Fresh & Naturelle
Category: Frozen Dessert
Price: INR 89+taxes
(Continued on next page)
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
New Product Development
June/July 2013 www.giract.com Page | 33
Nalen Gur Ice Cream (Contd)
Nalen Gur is a jaggery which is in liquid form
and is made from the sap of the Date Palm or
Khajur tree; which is native to West Bengal.
The Nalen Gur ice cream is made with this
jaggery and the finished ice cream has a special
crumble which gives it a taste and texture –
unlike any other ice cream.
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Tradeshows and Events
June/July 2013 www.giract.com Page | 34
Trade Events Date Venues Website
Goa Food &
Hospitality Expo
08 Aug -11 Aug
2013
Taleigao Community
Centre, Goa, India
http://www.biztradeshows.com/goa-food-
hospitality-expo/
Food Tech India -
Kolkata
16 Aug-18 Aug
2013
Milan Mela Complex,
Kolkata, India
http://www.biztradeshows.com/food-tech-
india/
India Foodex-
Bangalore
23 Aug-25 Aug
2013
Bangalore International
Exhibition Centre (BIEC),
Bengaluru, India
http://www.biztradeshows.com/trade-
events/india-foodex-bangalore.html
Foodpro 30 Aug-01 Sep
2013
Chennai Trade Centre,
Chennai, India
http://www.biztradeshows.com/foodpro/
Aahar The
International Food
Fair Bengaluru
06 Sep-08 Sep
2013
Bangalore KTPO Trade
Centre, Bengaluru,India
http://www.biztradeshows.com/aahar-food-
bengaluru/
International Natural
Products Expo
20 Sep-22 Sep
2013
Bangalore KTPO Trade
Centre, Bengaluru, India
http://www.biztradeshows.com/international-
natural-products/
Annapoorna - World
of Food India
23 Sep-25 Sep
2013
Bombay Convention &
Exhibition Centre
(BCEC), Mumbai, India
http://www.biztradeshows.com/world-food-
india/
Food Ingredients
India
03 Oct-05 Oct
2013
Bombay Convention &
Exhibition Centre
(BCEC), Mumbai, India
http://www.biztradeshows.com/trade-
events/food-ingredients-india.html
Food Technology
Show
06 Oct-09 Oct
2013
India Expo Centre and
Mart, Greater Noida,
India
http://www.biztradeshows.com/trade-
events/food-technology-show.html
Dairy Fest 25 Oct-27 Oct
2013
Indian Institute of
Sugarcane Research,
Lucknow, India
http://www.biztradeshows.com/trade-
events/dairy-fest-lucknow.html
Food Fest 25 Oct-27 Oct
2013
Indian Institute of
Sugarcane Research,
Lucknow, India
http://www.biztradeshows.com/trade-
events/food-fest-lucknow.html
Agri Food Processing
Industry Products
Expo
14 Nov-17 Nov
2013
Brindaban Garden,
Guwahati, India
http://www.biztradeshows.com/afpipex/
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Tradeshows and Events
June/July 2013 www.giract.com Page | 35
Trade Events Date Venues Website
Bakery Business Trade
Show
20 Nov-22 Nov
2013
Mumbai World Trade Centre,
Mumbai, India
http://www.biztradeshows.com/trade-
events/bakery-business.html
Rice Tech Expo Patna 22 Nov-24 Nov
2013
Veterinary College Grounds -
Patna, Patna, India
http://www.biztradeshows.com/ricetech-
expo-patna/
Uppercrust Food and
Wine Exhibition
06 Dec-08 Dec
2013
Mumbai World Trade Centre,
Mumbai, India
http://www.biztradeshows.com/trade-
events/uppercrust-foodwine-show.html
Dairy Universe India 10 Dec-12 Dec
2013
Gujarat University Exhibition
Hall, Ahmedabad, India
http://www.biztradeshows.com/trade-
events/dairy-universe-india.html
Sweet and SnackTec
India
10 Dec-12 Dec
2013
Gujarat University Exhibition
Hall, Ahmedabad, India
http://www.biztradeshows.com/trade-
events/sweet-snack-factory-india.html
Fine Food India 11 Dec-13 Dec
2013
Pragati Maidan, New
Delhi, India
http://www.biztradeshows.com/fine-
food-india/
Food Talk India 22 Dec-25 Dec
2013
Shastri Maidan, Rajkot, India http://www.biztradeshows.com/food-
talk-india/
IndiaNews
FOOD & FOOD INGREDIENTS REVIEW
Commodity Prices
June/July 2013 www.giract.com Page | 36
Commodity Price Range (INR) Commodity Price Range (INR)
Coffee (per kg) - Karnataka Dairy (per kg) - Delhi
Arabica Cherry-raw 68-72 Milk powder 171
Arabica parchment-raw 127-132 Oil & oilseeds (per kg)
Robusta Cherry -raw 61.5-64 Coconut 40.0-45.0
Robusta parchment-raw 126-127.5 Cotton seed 36.0-39.0
Tea (per kg)-Kerala Mustard 30
Tea 110-115 Gingelly (Black) 42.0
Dry Fruits Coconut oil 70.0-75.0
Cashew nuts 50.0-70.0 Linseed 42
Grains & Pulses (per kg) Groundnut seed 52.0-70.0
Bengal gram 30 Sunflower seed 32.0-34.0
Black gram 43 Castor seed 30.0-33.0
Green gram 44 Soybean 36-40
Horse gram 35 Mustard oil 94 - 102
Ragi 15 Sugar –Delhi (per kg)
Tor dal 61-61.75 Sugar 32-36
Paddy 12.5 Spices & Condiments (per kg)
Jowhar Sorghum (Hybrid price) 15 Turmeric 40-48
Rice fine 41.0-48.0 Cumin seeds 112-123
Wheat 13.5 Black pepper 325-330
Maize 11.75 Cardamoms 475-675
Bajra (Pearl Millet) 11.75 Coriander seeds 34-100
Barley 9.8 Dry ginger 100-125
Peas (wet) 10.0-35.0 Methi seeds 30-50
Red Grams(Whole) 43.0-44.0 Green chillies 9-50