The main colours used in this digipak are black and grey. This creates a dark and sad vibe. The image used on the front is of the artist. He is looking down with a blank expression on his face which indicates he may be sad. By looking at this album cover, buyers can see the content may be RnB love songs. The inside panel has a close of the artist, again he is facing down. The back panel shows two hands touching, which

The iconography of this digipak is the artist’s emotion and image because he seems depressed. Buying this album would enable the buyer to maybe relate to the artists story

The image motif of this artist is his self image. He is portraying a sad, maybe betrayed image of males.

There is no white space, however there is visual clutter. There are dark colours and a large image which attracts the audience’s attention.

On the back panel, buyers can see a barcode, the record labels logo, therefore appealing to a certain fan base. There is also a tracklist, providing the name and length of each track on the album. It also has the executive producers and producers, this promotes producers and enables there fan

The font used in this digipak is sans serif, being more personal and adding softness to this cover. The red font colour of the artists name stands out and becomes eye catching to the buyer. Inside panel also contains the same house style, being grey on black. This may be seen as depressing therefore losing potential audiences.