Mobile retailing for mobile customers

Gillian Singh, Group Marketing Director, Go-Ahead

Ashley Murdoch, CEO, Corethree

)

2

Multi Channel

Mobile Apps

Driving Loyalty

Focus for Today

The Customer Proposition

Passengers Needs Haven’t Changed

Self service retailing

Simplify Journey planning

Provide journey

inspiration

Personal and

relevant information

Real time query

resolution

5

6

Launching Transactional Websites - 2009

Developed an Integrated Bus and Rail CRM Solution - 2010

Emails Opened on Mobile

8

But conversion drops by 2/3rd from desktop to mobile .

2012 2012

2012 2011

2011

2011 2011

2010 2010

Konectbus

Metrobus

Southern

Brighton

Plymouth

Go North East

Oxford

London Midland

Roll-Out of Smartcards - 2010

Go South Coast

9

Mobile Websites - 2011

Provide Access to Free Data

11

Bus Mobile Apps - 2011

12

Responsive Design Websites - 2013

14

Responsive Design Websites - 2013

15

Launch of New Rail App - 2014

16

Customer

Ticket office/ On

bus Retail shops

TVM

Transactional

Websites

Email

Smartcard

Mobile/ websites

M ticketing

Responsive

websitese

Social Marketing

Mobile apps

B2B

Mobile barcodes

NFC/EMV ?

2008/09

2009/10

2011/12

2012/13

2013/14

Retail Channel Expansion – 2008-14

Extend our Mobile Apps

17

Multi Channel

Mobile Apps

Driving Loyalty

Working with Go Ahead

Who we are

Corethree take advantage of the single

biggest opportunity to create direct

communication to the customer: the

intersection of mobile and data.

We specialise in integrating, analysing and

monetising content, products, data and

services

for mobile and enterprise.

We bridge the gaps.

Key clients and

partners

Our work with Go Ahead

Launched M-Tickets with Go Ahead in 2011, and

has since led to our becoming market leaders in

ticket sales

Fast and reliable functionality

Easy, efficient ticket purchasing

Tickets available off-line

Fraud resilient yet straightforward for drivers

Uses data collection and CRM to influence the

direction of products and services

Mobile ticketing

M-Wallet M-

Payments Fulfilment

Any major

smartphone

Any mobile

network

Any payment

card

Register once,

use many times

Fully audited

Secure workflow

PCI DSS

compliant

Simple shopping

basket UI

Validated by

CV2 entry or

other

appropriate

verification

On-screen

tickets

On-screen proof

of purchase

Barcode, QR

code, NFC and

iBeacon

facilities

Core Engine integrates with everything

Ideal for transport and travel operators

with complex operations and the need to

reach passengers

We integrated with Go Ahead’s CRM

provider for passenger usage analysis in

record time

Scalable and reliable, providing

straightforward content management and

audited sales quickly and easily Device

s Integratio

n

Algorithms Data Data

models

Outside

APIs User interfaces Inward data

Data

storag

e

Content and

transaction

data

Applicatio

n

engine

Core Engine

Mobile commerce

Juniper Research estimate 500m

people worldwide will use mobiles

as metro and bus tickets by 2015,

and ticketing overall will exceed

750m users and $23bn by 2016

They also report that mobile

commerce will total $3.1trillion by

2017

Business Insider’s projection (left)

predicts a global transaction value

of $1.4tn in the year 2017

Passenger Feedback

“I love this little App,

it allows me 15 minutes a day extra in my bed!”

- Brighton and Hove M-Ticket user.

Ashley Murdoch - CEO Ashley Murdoch -

CEO

Multi Channel

Mobile Apps

Driving Loyalty

Plymouth Online Customers Demographics

28

Smart Card Users

29

Go Northeast M Ticketing Customers

30

Driving Loyalty

31

Multi Channel

Mobile Apps

Driving Loyalty

Ashley Murdoch, CEO Corethree

Gillian Singh, Go-Ahead Group Marketing Director

@gilliansingh