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8/9/2019 Gillette Vertical Final 1 - Copy

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Gillette


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Group No.-14

Sanjeev Agrawal

Pankaj Kamboj

Lokesh Agrawal

Soumitra Biswas

Rahul Verma

Durga Prasad Smriti Verma

Kesha

Seema Devi


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THE GILLETTE COMPANY

1895 Founded by King C Gillette with William Nickerson in Boston,

U.S.

It was acquired by Procter & Gamble on 1st October, 2005


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NORTH

AMERICA

SOUTH

AMERICA

UK

EUROPE

AFRICA

ASIA

AUSTRALIA

GILLETTEWORLDWIDEMANUFACTURING

SUBSIDIARIES


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GILLETTE

PRODUCTRANGE


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Business Segments

Gillette

PersonalGroomingproducts

PortablePower

Products

Oral Care

Products


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Turnover


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STRENGTHS

Strong Brand Image

Quality and Innovation

Aggressive AdvertisingGlobal presence


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WEAKNESS

Long Development Cycles

Expensive Brand Maintenance


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OPPORTUNITIES

New Production Technology

Consumer Brand Preference

Changing Societal Attitudes


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THREATS

New Competitors

Economic Downturn


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MACH3TURBO

Mach 3 triple-blade razor was introduced in

1998 to great hype and fanfare.

Extremely sharp and durable

Gillette (72% market share world-wide in therazor industry)

Mach3 three-blade razor has 45% of it


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BLADES & RAZORS STRATEGY

Premium Brand - Premium Price

Build Strong Brand Loyalty

Maintain Superior Growth in Market Share

Build Shaving Systems Sub-Segment

Invest in technology and product innovation


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What made MACH3 a Success ??

Easy Shaving

Good grip, Lubricating strip (no aftershave needed)

No second shave

Safe Shaving

No cuts, abrasions

Quick Shaving

3 blades

Lubrication - can b used without shaving cream too

Easy Handling

Carrying case, pouch

Ease of taking cartridge and putting it back


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GILLETTESURVEY REPORT BY IBA BANGALORE (BATCH 09-11)

Group No.14

Name-

Age-

Income/month (Rs)-- below 5000 5000-15000 above 15000 Not Working

1. Which razor are you using?

Gillette Supermax Palmolive Others

2. Since when are you using this brand?

Above 5 years 3-5 years 1-3 years below 1 year3. What are the qualities you like in this brand?

__________________________________________________________________

4. What is the frequency of shaving in a week?

Daily 2 times a week 4 times a week once a week

5. What is the frequency of cha nging blades?

1 week 2 week 1 month above 1 month

6. What is the monthly expense in Razor?

Below Rs 100 Rs 100-200 Above Rs 300

7. Are you satisfied with your brand?

Fully Partially No

IF NOT USING GILLETTE

8. Apart from your brand, have you used Gillette ever?

Yes No

9. What are the reasons for not using Gillette?

__________________________________________________________________

Suggestions/comments for making Gillette better________________ _________

__________________________________________________________________

Date-

Signature-


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25

21

32

5

98

0

5

10

15

20

25

30

35

Jayanagar--Block 4 Koramangla MG Road

using mach 3

not using mach 3

Area No. of person survyed using mach 3 not using mach 3

Jayanagar--Block 4 30 25 5

Koramangla 30 21 9

MG Road 40 32 8


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500

700

600

0

100

200

300

400

500

600

700

800

20 to 30 31 to 45 46 to 55

E

x

p

e

n

s

e

Age Group

Share Of Wallet

20 to 3031 to 45

46 to 55


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Which Razor???


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Customer Satisfaction


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Loyal To Brand


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Thank You

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