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November 2009 Cost competitiveness of steelmaking in the GCC: who will supply future growth? Gilles Calis, SteelConsult International

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Page 1: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

November 2009

Cost competitiveness of steelmaking in the GCC:

who will supply future growth?

Gilles Calis, SteelConsult International

Page 2: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

About SteelConsult International

Services Product Areas Why SteelConsult?

• Strategic Consulting • Steelmaking Raw Materials • Specialized in Iron & Steel

• Market Research • Semis • Background in the steel industry

• Financial Modelling • Flat Products • Contact network

• Cost and Feasibility Studies • Long Products • Commitment

• Customer Satisfaction Surveys • Processed Products • Languages:

• We know the steel industry and market

• Senior consultants with background in the steel industry

• Extensive databases

• We offer a complete package for analyses and decision

making

• Our clients include top-10 players in the global steel,

raw materials and equipment supplying industries

Page 3: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

2%

5%

3%

6%

2%

14%

7%

3%

6%

10%

0%

2%

4%

6%

8%

10%

12%

14%

16%

North

America

Latin America Europe CIS East Asia

(excl. China)

China India Other World MENA Global

Finished steel consumption, CAGR 1995-2008

Source: WSA

The MENA steel market has shown fast growth during the last decade

Page 4: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Population, 2008/2009 (mln)

35 34

11

6

83

29

1 3

66

29

7 4

2024

613

5

0

10

20

30

40

50

60

70

80

90

Mor

occo

Alger

ia

Tunisa

Liby

a

Egy

pt

UAE

Sau

di A

rabia

Bah

rain

Om

an

Kuw

ait

Qat

arIra

nIra

q

Isra

el

Jord

an

Leba

non

Syr

ia

Yem

en

Source: UN Population Statistics

Despite also being hit by the crisis, the long term outlook for the region is favorable. It has a market potential of 365m consumers…

Page 5: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

1.1%1.3%

0.3%0.1%

1.4%

0.7%

1.6%

2.0%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

North

America

Latin

America

Europe Japan SE Asia China India MENA

Population, CAGR 1995-2008

Source: UN Population Statistics, CIA World Fact Book

118

102

57

4740 37 34 33

2021

0

20

40

60

80

100

120

140

LiechtensteinQatar

KuwaitUSA

UAE

BahrainJapan EU

Saudi Arabia

Oman

GDP/head (PPP), 2008 (1,000 US$)

A fast growing population and rising GDP/head

Page 6: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Source: EIA, WSD, SteelConsult

0

20

40

60

80

100

120

140

'95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09e '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25 '26 '27 '28 '29 '30

Oil price (annual average), US$/barrel

Critical level of oil price in the

past for go ahead of investments

in construction and industry in

the Gulf region

The main driver of economic development and demand for steel in the region, the price of oil, is forecast to recover to levels above $100/bl

Page 7: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Supply of steel in MENA region by source (m tonnes)

13 13 14 13 15 16 18 19 21 2225 26

28 2713 3

34

57

7

89

10 11

7

89 10

1011

14

15

1413

1517

27 28

2 3

0

10

20

30

40

50

60

70

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

0%

10%

20%

30%

40%

50%

60%

70%

Net imports of finished steel

Net imports of semi-finished steel

Crude steel output in MENA region

% dependency on imported steel

% of steel requirements imported from outside

Source: SteelConsult, ISSB, UN trade statistics

The region is a large and growing importer of steel…

Page 8: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

63%57% 55%

51% 53% 50% 48%51% 50%

43% 41%

10%

9%8%

9%8% 6%

8%8%

11%11% 12% 11%

11% 17%

0%

5%6%

6%8%

13% 16%16%

15%15% 15%

14%

11%

11%

0%7% 9%

8%

11%

11% 9%10%

10% 8% 11%

9%

10%7%0%

0% 0%

0%

0%

0%0%

0%

0% 0%1%

5%

12% 9%

28%23% 23%

27%20%

14% 16% 18%14% 13% 10% 11% 13% 15%

50%55% 52%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

MENA Turkey Ukraine

Russia China Other

Source: SteelConsult, ISSB, UN trade statistics

Supply of steel consumed in MENA region by source of crude steel production (%)

45% of steel is supplied by just 4 foreign countries: Turkey, Ukraine, Russia and China

Page 9: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

0 2 4 6 8 10 12 14 16

Japan

Europe

Turkey

USA

China

Ukraine

MENA

Source: International Energy Agency (IEA), SteelConsult

Natural gas cost for industry by country 2008 (US$/Mbtu)

Range of gas prices for steel mills in MENA, depending on country and

whether existing mill or new project

Natural gas is lowest cost in the world…

Page 10: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Donetsk

Alchevsk I&S

ZaporizhstalKryviy Rih Mariupol

im. Ilyich

DMZ

Azovstal

Petrovsky

Enakievo I&S

Makeyevki

DnMK

• MENA DRI based mills do not

compete with DRI mills in other

countries, but with integrated mills

in Ukraine, Russia and China and

with scrap based EAFs in Turkey

• The 200km radius around

Donetsk alone holds 49BFs and

45m tpy of steel capacity

• Turkey has over 15 significant

scrap fed EAF based producers

with combined capacity of >20m

tpy

• More important for

competitiveness than the price of

natural gas in these countries, are

the prices for coal/coke, scrap and

freight

Cebitas Demir Celik

Cemtas Celik

Colakoglu Metalurji

Cukurova CelikDiler Demir CelikEge Metal Demir CelikEkinciler DemirHabas

Icdas - Celik Enerji

IDC - Izmir Demir

Kaptan Demir Celik

Kroman Celik

Metas Izmir Metalurji Fab.

Sivas Demir Celik

Tuber Celik

Yasizi - Asil Celik Sanayi

Izmir

Istanbul

Iskenderun

Sivas

However, MENA mills do not compete with other DRI mills in other countries, but with BFs in the CIS and China, and scrap fed EAFs in Turkey

Page 11: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

MENA steelmakers have seen costs of steelmaking jump since 2002, driven mainly by rising raw materials costs and freight

Source: SteelConsult analysis

Note: *Weighed average of main steel mills incl. partial hot DRI charge from 2007

Operational production cost/t billet, GCC* DRI/EAF based mill, US$/t

90 94 97 89 80 85 81 83111

145187 185

206

319

18027 25

2535

24 26

32

47

55 59

94

104

52

26 26 25 2625

2624 24

24

24

24 24

25

26

28

22 22 22 2424

2523 24

24

25

25 26

27

29

29

48 47 44 4644

4341 42

42

43

43 44

45

47

46

2525

0

100

200

300

400

500

600

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Other operational production costs

Labour

Energy

Freight raw materials

Raw materials

Page 12: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Essentially, MENA mills are competing with the price of coking coal in Ukraine, Russia and China and the price of scrap delivered to Turkey

0

100

200

300

400

500

600

700

'95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09

Coking coal Iron ore Freight Scrap

Development of steelmaking cost drivers (index, 1995=100)

Source: SteelConsult analysis, MB, SBB

Page 13: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Source: SteelConsult Notes: *DRI/EAF mill **Integrated mill ***scrap based EAF Import tariffs have been left out of consideration

180 180 180 208242

212

52 52

1441

96 6528 33

5114

2929

4646

46

24

285427

23 27

52 17

29

0

100

200

300

400

500

600

700

800

900

GC C ( ex

works) *

energy at

$5/ mbt u

GC C ( ex

works) *

energy at

$3 / mbt u

GC C ( ex

works) *

energy at

$1/ mbt u

U kraine ( del

Gulf ) **

Turkey ( del

Gulf ) ***

C hina ( del

Gulf ) **

Freight billet to Gulf

Other operational production costs

Labour

Energy

Freight raw materials

Raw materials

Operational production cost/t billet, US$/t, 2008

319 319 319

423 436385

104 104

30

54

9564

2729

44

13

2929

4747

47 32

31

53

5546

64

104

2129

0

100

200

300

400

500

600

700

800

900

GC C ( ex

works) *

energy at

$5/ mbt u

GC C ( ex

works) *

energy at

$3 / mbt u

GC C ( ex

works) *

energy at

$1/ mbt u

U kraine

( del Gulf ) **

Turkey ( del

Gulf ) ***

C hina ( del

Gulf ) **

Freight billet to Gulf

Other operational production costs

Labour

Energy

Freight raw materials

Raw materials

Operational production cost/t billet, US$/t, 2009

2008 2009Cost at

various gas

prices

Cost at

various gas

prices

With low cost gas, local production is competitive

Page 14: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

The MENA region’s low energy/reductant cost is essential to offset cost disadvantages in other areas, in particular for freight and labour

106

28

25

15

38

-100

-80

-60

-40

-20

0

20

40

60

80

100

120

Raw

materials

+ energy

Freight raw

materials

+ billet

Labour Other

operational

production

costs

Total

penalty

benefit

Source: SteelConsult analysis

Notes: *DRI/EAF mill **Integrated mill

2008: market peak

34

2322

8

27

-100

-80

-60

-40

-20

0

20

40

60

80

100

120

Raw

materials

+ energy

Freight raw

materials

+ billet

Labour Other

operational

production

costs

Total

penalty

benefit

2009: current year

Cost benefits of producing in GCC* vs. Ukraine** for supply to

GCC region, US$/t billet, 2008

Cost benefits of producing in GCC* vs. Ukraine** for supply to

GCC region, US$/t billet, 2009

Freight and labour are areas which offer

significant potential savings to MENA

steelmakers

Page 15: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Shipping distances for DR quality iron ore to the Gulf are long and vessel size is restricted

IOC, Sept-Iles

QCM, Port Cartier

Vale, Tubarao

Samarco,

Ponta do Ubu

SSAB, Narvik

Distance 7,990 miles

Duration 25 days

Distance 7,600 miles

Duration 24 days

Suez Canal charge

Distance 7,150 miles

Duration 22 days

Suez Canal charge

41%

26%

31%

2%

Vale Samarco

LKAB IOC/QCM

Seaborne ore supplies to

MENA region by source*

Source: SteelConsult analysis, ISSB

Notes: *incl. GIIC Bahrain, data based on average 1995-2006

Page 16: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Ukraine has local ore and coal and, though local railway tariffs are rising, freight costs remain limited compared to seaborne freight

Odessa

• Ukraine’s iron ore reserves are close to the

Black Sea coast, at upto 500km distance.

Russian mines are about 1,000km from

Ukraine’s ports.

• Ukraine also has a considerable coal mining

industry, though its reserves are of lower

quality.

• Both ore and coal mines are located close

the country’s steel industry in the Donetsk

region.

Ukrainian iron

ore mines

Russian iron

ore mines

Mikhailovsky

Lebedinsky

Yuzhny Mariupol

Severny Inguletsky

Tsentralny Yuzhny

Krivbassruda

Novokrivorozhsky

Poltavsky

Ukrainian

coal mines

Page 17: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Turkey has scrap locally and imports from North America, the CIS and Europe, distances are much shorter than for DR quality ore to the Gulf

Hampton Roads

Distance 5,250 miles

Duration 16 days

32%

27%

23%

18%

Domestic EU

CIS North America

Scrap supplies to Turkey

by source*

Source: SteelConsult analysis, ISSB

Notes: *data based on average 1995-2006

Rotterdam

Distance 3,375 miles

Duration 10 days

Mariupol

Distance 1,300 miles

Duration 3.5 days

Iskenderun,

Turkey

Odessa

Page 18: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

Distances to ship billet (or rebar) from Ukraine and Turkey to the Gulf are also relatively modest

Source: SteelConsult analysis

Mariupol

Distance 4,175 miles

Duration 13 days

Suez Canal charge

Iskenderun

Distance 3,260 miles

Duration 10 days

Suez Canal charge

Odessa

Shanghai

Distance 5,580 miles

Duration 17 days

Page 19: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

While possibilities to reduce energy, raw materials and labour costs are limited, there are ways to reduce freight costs

Vale, Tubarao

Distance 7,800 miles

Duration 24 days

Source: SteelConsult analysis

Vale, Sohar

• Vale’s plant under construction in

Sohar is outside the Strait of

Hormuz with water depth of 22-

23 meters, and is accessible to

400,000dwt vessels

• Redistribution to Gulf countries

beyond Strait of Hormuz possible

by smaller ships, only last 200-

300 miles done by

Panamax/Handymax

• Large scale operation, also

allowing discharge speed benefits

• Investment cost is huge, but

operational cost benefits are

significant

Page 20: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

• The region has been one of the star performers in terms of market growth during the last decade.

Whilst also hit by the crisis, fundamentals should support fair growth in the medium to long term,

though not back to pre-crisis growth rates.

• The international cost competitiveness of steel production in the MENA region is a fine balance

between the costs of iron ore pellets, freight and natural gas vs scrap, coking coal and electricity.

• Low energy costs are essential for MENA mills to offset other ‘natural’ competitive disadvantages

steelmakers in the region have to face, mainly high costs for freight of iron ore and for labour.

• Local gas availability has become increasingly tight and prices are under mounting upward pressure

due to rising domestic requirements, expanding gas export infrastructure and rising international

prices.

• Provided local plants continue to have access to low cost gas, which cannot be taken for granted,

they are well positioned to retain or even increase their share of the market.

• However, Ukrainian and Turkish mills, in particular, have been suppliers to the region for decades

and have a strong position in the MENA market. Large amounts of established (over)capacity are

present in these countries and the MENA region will remain an attractive destination.

Conclusions

Page 21: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

• Freight has indeed been one of the main cost inflators for steel production in the MENA region in

recent years. While priorities may be different in the short to medium term, we recommend MENA mills

to take actions to reduce freight costs, especially in view of the next market upturn.

• Vale is providing an interesting example by investing in the industrial and distribution complex in

Oman.

• Similar initiatives in countries with deep water access near the Gulf region - in addition to Oman,

possibilities may exist in Pakistan and India - may be interesting for MENA based mills, possibly in co-

operation with raw materials suppliers.

Conclusions

Page 22: Gilles Calis, SteelConsult International Cost competitiveness of … · 2010. 6. 1. · •Market Research •Semis • ... The MENA steel market has shown fast growth during the

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