giles colborne the challenge of simplicity

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Page 1: Giles Colborne The Challenge Of Simplicity

© cxpartners 2008

Simplicity

Page 2: Giles Colborne The Challenge Of Simplicity

© cxpartners 2008

Page 3: Giles Colborne The Challenge Of Simplicity

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Colbourne

Page 4: Giles Colborne The Challenge Of Simplicity

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Page 5: Giles Colborne The Challenge Of Simplicity

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What did you want to be?

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.co.ukresearch led design

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.comresearch led design

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user experiences aregetting smaller

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Zune 1.0 vs Zune 2.0

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113

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To do list

- Call Ken- Write presentation- Cinema tickets- Fish fingers?

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People are crying out for less

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Why is there a move to simplicity?

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Page 28: Giles Colborne The Challenge Of Simplicity

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Simplicity ≠ Usability

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Efficiency Effectiveness Satisfaction

Measuring usability

Source: ISO 9241-11

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Efficiency Effectiveness Satisfaction

Traditional system

Page 31: Giles Colborne The Challenge Of Simplicity

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Efficiency Effectiveness Satisfaction

Call centre

Page 32: Giles Colborne The Challenge Of Simplicity

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Efficiency Effectiveness Satisfaction

Web site

Page 33: Giles Colborne The Challenge Of Simplicity

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Efficiency Effectiveness Satisfaction

Simplicity

Page 34: Giles Colborne The Challenge Of Simplicity

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Page 35: Giles Colborne The Challenge Of Simplicity

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Simplicity is not...

Page 36: Giles Colborne The Challenge Of Simplicity

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Removing features

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Adding instructions

Page 38: Giles Colborne The Challenge Of Simplicity

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Breaking it into steps

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The achievement of maximum effect with minimum means

Dr Koichi Kawana

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Page 41: Giles Colborne The Challenge Of Simplicity

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Simplicity in user interface designrefers to experience, not artefacts

Page 42: Giles Colborne The Challenge Of Simplicity

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‘It just works’

Page 43: Giles Colborne The Challenge Of Simplicity

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Experience occurs at many levels

Physical dimensions & handling

Input mechanisms

Visual / output

Correspondence between program model and mental model

Eco-systems of software / devices

Page 44: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

The achievement of maximum effect with minimum means

Dr Koichi Kawana

Page 45: Giles Colborne The Challenge Of Simplicity

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A process for simplicity

Page 46: Giles Colborne The Challenge Of Simplicity

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Guidelines

Page 47: Giles Colborne The Challenge Of Simplicity

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A process for simplicity(guidelines in a specific order)

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Page 50: Giles Colborne The Challenge Of Simplicity

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Understand context

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What is minimal?Go

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What is minimal?January 2002

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Understand context

What effect is the user trying to produce?

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Understand context

What does the user know?

Page 55: Giles Colborne The Challenge Of Simplicity

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Just simple enough

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What is minimal?January 2002

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Shrink, Hide, Embody

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By removing the irrelevant

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you emphasise what really matters

Many hands make light work

A bird in the hand is worth two in the bush

Buy one get one freeJust do it

Today is the first day of the rest of your life

Don’t forget to put the cat out

Simply betterOne, two, three, go!

To dare is to do

Some day I’ll fly away

Meeting at 13:40

Page 59: Giles Colborne The Challenge Of Simplicity

By removing the irrelevant

© cxpartners 2007

you emphasise what really matters

Page 60: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

Just simple enough

Page 61: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

Related web sitesLorem ipsum dolor sit amet »

More mapsStreet map »RAA Map (PDF, 132kB) »

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TITLE

SUBHEADING

Home | Regions | Experiences | Events | Wine & Food | Accommodation | Transport | General information

Stunning scenery Search

Travelplanner

Wild West Theme Park

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Nullam sit amet enim.

Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim

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Drag totravel planner

Region map Interactive map

Biggermap Show on map

Booking Options

email to a friend

Welcome Jon Update profile | Sign out | Help

Travel planneran incredibly complex

problem

Page 62: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

Related web sitesLorem ipsum dolor sit amet »

More mapsStreet map »RAA Map (PDF, 132kB) »

<image>

TITLE

SUBHEADING

Home | Regions | Experiences | Events | Wine & Food | Accommodation | Transport | General information

Stunning scenery Search

Travelplanner

Wild West Theme Park

Intro text Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis.

Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero.

Nullam sit amet enim.

Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim

Travellers’ tipsLorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus

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Wild WestThings to do

Region map Interactive map

Biggermap Show on map

<image> Royal HotelHotel

<image> Chez GerredFood & drink

<image> Marine WorldThings to do

<image> BudgetCar rental

Booking Options

email to a friend

3 Items (Delete)

View my travel planRecommendationsWhat’s this?

Unsorted (4 items)

Add folder

Welcome Jon Update profile | Sign out | Help

Page 63: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

Related web sitesLorem ipsum dolor sit amet »

More mapsStreet map »RAA Map (PDF, 132kB) »

<image>

TITLE

SUBHEADING

Home | Regions | Experiences | Events | Wine & Food | Accommodation | Transport | General information

Stunning scenery Search

Travelplanner

Wild West Theme Park

Intro text Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis.

Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero.

Nullam sit amet enim.

Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim

Travellers’ tipsLorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus

<image>

Wild WestThings to do

Region map Interactive map

Biggermap Show on map

<image> Royal HotelHotel

<image> Chez GerredFood & drink

<image> Marine WorldThings to do

<image> BudgetCar rental

Booking Options

email to a friend

3 Items (Delete)

View my travel planRecommendationsWhat’s this?

Unsorted (4 items)

<image>

Wild WestThings to do

1

Add folder

Welcome Jon Update profile | Sign out | Help

Page 64: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

Organise

Page 65: Giles Colborne The Challenge Of Simplicity

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197

2 6 4 835

Page 66: Giles Colborne The Challenge Of Simplicity

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What numbers did you just see?

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1 2 3 4 5 6 7 8 9

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Don’t make them wait

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Test

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GOMS KLMCard & Moran

Page 75: Giles Colborne The Challenge Of Simplicity

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A process for simplicity

Eliminate waiting

Organise

Shrink, Hide, Embody

Understand the users’ context

Test

Spend time up front thinking

Spend time later checking

Page 76: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

The road to hell is paved with good intentions

Linear step-by-step processes - taking control of what the user does next

We’ll let the user decide

What if the user wanted to...

Instructions

Long lists

Home pages

Error messages

Page 77: Giles Colborne The Challenge Of Simplicity

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Page 79: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

Page 80: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

A process for simplicity

Eliminate waiting

Organise

Shrink, Hide, Embody

Understand the users’ context

Test

Page 81: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

Perfection is achievednot when there is nothing more to add

but when there isnothing more to take away

Antoine de Saint Exupery

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No matter how cool your user interface,less would be better

Alan Cooper

Page 83: Giles Colborne The Challenge Of Simplicity

© cxpartners 2007

[email protected]