How to Build Links to a non existing service?

gilad@nekuda.co.il

• New Domain• New service• Beta in 8 months• Very competitive key terms• Patent Pending / Secrecy• MustMust have SEO traffic when up

The Challenge

• Nothing to Link to• We CANNOT expose

the product• Link Brokers mock us • Big Sadness

The Problem

• General Content• Yet Interesting

and valuable • Industry Dictionary• KW targeted articles• Teasers, Trends

The Solution – On site

The Target

• Link Buying come by • Article Distribution• Relevant Forums• Plugin Research• Web Profiles• Relevancy

The Solution – Off site

Where to get Links from?

VitalVitalUsefulUsefulRelevantRelevantNot Relevant Not Relevant Off-topicOff-topic

""Google Quality Google Quality Raters Guideline”Raters Guideline”

2009

Where is the focus?

2009

Share Habits (us)

2009

FB now #1 site in Visits

Press Release

6 weeks before product launches

FB, Teaser Pre-launchefforts

• All content goes to blog.domain.com with proper redirects

• Heavy Launch PR• Bloggers Reviews• Plugin Distribution

and Relevant forums• Demo, videos, FB,

targeted anchorsand more (6 weeks)

Back to the Story– Finally Running

Results?

• 55% of the traffic – organic search

• First page, ATF for nice 2 word terms

• Long tail success• #12 Google, #7 Bing for a very

competitive 1 word term, 2 month old website.

What Do People like ?People need things to Idolize and Relate with

So what should you remember?

• Be Creative• Don’t give up• Search for

opportunities• Hire nekuda

Questions

?

Thanks + Contacts + Sources

Gilad Sasson,gilad@nekuda.co.il@algoholicFlickr.comDesignBoom.comAdsCaptcha.comClearseo.co.ukhttp://www.גוגלטיויcom.http://weird-websites.infohttp://www.eff.org/deeplinks/http://oddee.com/item_96937.aspx http://www.familysecuritymatters.org/

Please don’t sue, Our lawyer is VERY expensive, TNXPlease don’t sue, Our lawyer is VERY expensive, TNX