gil 2014 latin america - the world moves fast and data is driving - big data & analytics
TRANSCRIPT
“THE WORLD MOVES FAST, AND DATA IS DRIVING: BIG DATA AND ANALYTICS’’
Cristiano ZaroniManaging DirectorFrost & Sullivan Latin America
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“You can’t manage what you don’t measure.”Peter Drucker
React
to
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What is Big Data & Analytics ?
Big Data & Analytics (BDA) represents the ability to extract, store, transform and analyze a massive amount of structured and unstructured data, enhancing decision making through
predictive modeling and (semi) autonomous response
HIPPO-trap
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Connected World: Over 80 billion devices will be Connected in Future
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10 Connected Devices for Every Household by 2020
5 billion internet users by 2020
5 connected devices for every user by 2020
500 devices with unique digital IDs (Internet of things) per square kilometre by 2020
10 Connected Devices for Every Household
by 2020
5 connected devices for every user by 2020
5 billion internet users by 2020
80 billion Devicesby 2020
China = 5.1Billion Devices
IPv6
China 877MnInternet Users
800Mn Internet Users in Africa
LatAm= 1.3Billion Devices
190Mn Pay TVIn India
Connected World
1 Geopbyte = 15267 6504600 2283229 4012496 7031205 376 bytes
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- Personal Information Awareness
- Give up privacy for convenience – PDA 2.0
- Digital archive of your entire life
- Who controls what ?
- 3rd Power – forget media, this can monitor and influence you instantaneously
- Digitalization of relationships – between individuals, families, institutions and countries
Challenges of this new World
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Volume
Variety Velocity
Source: Frost & Sullivan
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The race has already started: uncovering Big Data
Source: Frost & Sullivan, Google
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Understanding data as a survivial act:Online businesses were born on a data-driven environment
Source: WSJ, Yahoo FInance
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Are you lost?
LOST ?
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Taking your 5 first steps into Big Data & Analytics
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Brainstorm with your team – what is the problem you are trying to solve and what process should be targeted (BDA is not only about customer info – it can be applied to manufacturing, maintenance, inventory management…)
Brainstorm with your team – what is the problem you are trying to solve and what process should be targeted (BDA is not only about customer info – it can be applied to manufacturing, maintenance, inventory management…)
Experiment. Do a Proof of Concept (POC) and measure the results. Share the insights with your staff and other departments – what are the initial assumptions ? Is this a process that can be replicated in other areas ?
Experiment. Do a Proof of Concept (POC) and measure the results. Share the insights with your staff and other departments – what are the initial assumptions ? Is this a process that can be replicated in other areas ?
Interaction with people from the outside is also essential– they will have different perspective and will allow you to refine/reconstruct the problem AND the analysis
Interaction with people from the outside is also essential– they will have different perspective and will allow you to refine/reconstruct the problem AND the analysis
Embrace BDA immediately – there is a significant learning curve and you cannot wait to long to benefit from it.Your competitor might be already doing something :-)
Embrace BDA immediately – there is a significant learning curve and you cannot wait to long to benefit from it.Your competitor might be already doing something :-)
You don´t need to implement BDA in your entire company at once. Pick a department , select a small group of data-friendly executives to oversee the experiment … and just do it
You don´t need to implement BDA in your entire company at once. Pick a department , select a small group of data-friendly executives to oversee the experiment … and just do it
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“Computers are useless.
They can only give you answers”
Pablo Picasso
