View a recording of this webinar at: http://www.6fusion.com/2013/05/24/iaas-marketplaces-the-impact-of-utility-computing/

Agenda for today’s webinar

• Introductions

• A message from 6fusion

• Why do we need a market for IaaS?

• How markets succeed… and fail

• Apples, oranges, and straight bananas

• How do we get there?

• Q&A

Today’s moderator and panelists

Paul Miller – GigaOM Research Analyst & Founder, Cloud of Data

David Linthicum – GigaOM Research Analyst & SVP, Cloud Technology Partners

Jo Maitland – Research Director, Cloud, GigaOM Research

Rob Bissett – VP of Product Management, 6fusion

6fusion – Corporate Overview

• Global Headquarters: Raleigh, NC• Company Background:

– 2003 - VMware practice within MSP

– 2008 – IP spun off & incorporated

• Investors: Intersouth Partners & Grotech Ventures– $14M raised to date

www.6fusion.com

“This ability to compare and contrast the true cost and value of different

computing solutions is a compelling piece of utility computing’s

promise. Assigning a single metric (such as 6fusion’s WAC) to

available computing resources and different tasks means that

accurately managing resources and considering the cost of

competing solutions is possible.”

Source: GigaOM October 2012; Metered IT: the path to utility computing

Connecting IT Infrastructure Buyers and Sellers

InfrastructureMarketplace

IT Operations

Supplier 6

Supplier 5

Supplier 4

Supplier 3

Supplier 2

Supplier 1

Billing

Reporting

Provisioning

Tagging

Metering

Integration6fusion’s SaaS platform connects

buyers and sellers of IT infrastructure

https://console.6fusion.com

METERING

Why do we need a market for IaaS?http://www.flickr.com/photos/19478438@N00/2301640973/

Why do we need a market for IaaS?

• Doesn’t basic price competition between providers like Amazon, Rackspace and Google effectively give us a market today?

• What do providers gain from something more structured?

• What do customers gain from something more structured?

• Do any of these markets exist today?

How markets succeed… and failhttp://www.flickr.com/photos/49749040@N04/6191480170/

How markets succeed… and fail

• How do other markets and exchanges work?– Supply & demand

– A shared concept of the unit of trade

– Scale

– Regulation?

– Friction?

• Futures and Hedges and Shorts… and Speculation– Are these an essential part of a market or an added benefit?

– How might they work for compute resources?

Apples, oranges, & straight bananashttp://www.flickr.com/photos/93416311@N00/2655909941/

Apples, oranges, and straight bananas

• How essential is a shared method of measurement?– 6fusion’s Workload Allocation Cube (WAC), etc

– How many shared methods of measurement can a single market support?

– Could different markets use different measurements?

– How do we measure the right things, the right way?

– A ton (or tonne!) of coal is obviously and tangibly a ton (or tonne) of coal. What is a gigaom of compute, and can I check it before I consume it?

– Do we need a shared unit of compute? What would that even mean?

How do we get there?

http://commons.wikimedia.org/wiki/File:Cosmographia_Northern_Europe_1482.jpg

How do we get there?

• How do we get from our current state to a future in which compute is routinely and understandably bought and sold?• How many exchanges are interested or needed?• How many vendors are interested or needed?• How much consensus is there on models?• How many customers do we need to be viable, and what does

their demand have to look like?• Will it work without Amazon?• How long will this take?• Will anything be better, or will a few traders just make some

money?

14

Questions

Thank you!