gift cards. gift card features u host-based product -all activity stored at concord’s host...
Post on 19-Dec-2015
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Gift Card Features
Host-based product
- All activity stored at Concord’s host
- Multi-locations may be linked together
- ClientLine™ reporting system
- Balance inquiries available
- Small merchant basic reporting
– Customer logo printed on card
– Reduces Fraud
Gift Card Features
On-line authorization of transactions
Card can be deactivated and new card issued
Mag stripe offers 4 types of Gift Cards:
- Static Value (customer determined)
– Static Value (i.e. $10, $25, $50)
– Rechargeable
– Promotional Value
Why Offer Gift Cards?
Increased sales/average ticket size
Convenience to customers• Static Value
• Rechargeable
• Deactivation/New Issue if lost
Convenient for merchants• Eliminates paper certificates – reducing fraud
and time needed for handling
Build brand awareness and create customer loyalty
• Creates a “billboard in the wallet”
Gift Card Industry Statistics
Gift cards are projected to replace 80% of paper gift certificates by 2004
52% of American adults have used gift cards – Standard Register
An estimated 64% of users spend more than face value of card. – Fiala Inc.
Eighty-eight percent of top retailers surveyed had gift card programs in place – Standard Register
Gift Card Industry Statistics
Today retail gift certificates outstanding balances are ~ $1 billion, and are projected to grow to $15 billion in next 2.5 years – American Express
Gift Card systems are the fastest growing consumer payment systems in the US over the past 3 years – Nilson Report
Generic Cards vs Custom Cards
Generic Cards
Choice of 12 industry-specific card designs
Promotional collateral available – banners, carriers, signage, etc.
Low-risk and very affordable
Custom Cards
Completely customizable cards and signage programs
Use as promotional pieces for special sales events
Custom carrier design available, a unique differentiator