ghandruk swot analysis

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Presentation On A brief introduction on Tourism Impact and SWOT analysis of Tourism in Ghandruk

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SWOT analysis of Nepal's famous tourist destination and transit village of Annapurna trek

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Page 1: Ghandruk SWOT analysis

Presentation On

A brief introduction on Tourism Impact and

SWOT analysis of Tourism in

Ghandruk

Page 2: Ghandruk SWOT analysis

Where is Ghandruk ???

▪ Situated at Western development region

▪ North-West of Pokhara-43 km

▪ Gateway to both mountain the Annapurna and Machhapuchre

▪ Altitude varies upto 2012 meters above sea level

Page 3: Ghandruk SWOT analysis

How to reach Ghandruk?

By Air By Land (Trekking)

Page 4: Ghandruk SWOT analysis

Why is Ghandruk famous???

▪ Natural beauties and sceneries

▪ Cultural aspect of Gurung tradition

▪ Best trekking trail in world

▪ Gateway to Mt. Annapurna and Mt. Macchapuchre

▪ One can experience the typical Nepali village life style

▪ Tourism Facilities(hotels, resorts)

▪ A part of ACAP( Annapurna Conservation Area Project)

Page 5: Ghandruk SWOT analysis

Ghandruk in Figures

▪ Total population = 5138

Gurung(65 %) Kamis (10%) Magars (6%) Sakris (6%) Damis (5%) Brahmins (5%) Chhetris (3%)

▪ Number of households: 1,142

▪ Number of males & females: 2,497 & 2,641

▪ Altitude: 2,012 meters above sea level

Page 6: Ghandruk SWOT analysis

Tourism Impact of Tourism In Ghandruk

Positive

▪ Changed occupation from military to tourism entrepreneur.

negative

▪ Copy tourists’ fashions and hairstyles

Page 7: Ghandruk SWOT analysis

Tourism Impact of Tourism In Ghandruk

Positive

▪ Foreign Exchange earnings

Negative

▪ Establishment of modern infrastructure

Page 8: Ghandruk SWOT analysis

Tourism Impact of Tourism In Ghandruk

Positive

▪ Employment opportunity

Negative

▪ Exploitation of resources

Page 9: Ghandruk SWOT analysis

Tourism Impact of Tourism In Ghandruk

Positive

▪ Contribution to local economy

▪ Owners of big resorts earn an abt. Rs. Three lakh annually.

▪ Small lodge-owners make about one-third of this amount.

▪ Altogether, these lodge owners earn a total of Rs. Two crore per year.

Negative

▪ Social disparity (hoteliers and non‐hoteliers)

▪ Absence of local market (tourist influenced)

▪ Lack of proper waste management system

▪ Unequal resource distribution

Page 10: Ghandruk SWOT analysis

SWOT Analysis of Ghandruk

Page 11: Ghandruk SWOT analysis

Strength of Ghandruk

▪ Improved tourism facilities

▪ Habitat to endangered species & medicinal plants

▪ Local people’s participation

▪ Snow‐capped mountains

▪ Terrace farming (seasonal crops)

▪ Under ACAP conservation area

▪ Eco‐Route trails for transport and trekking

Page 12: Ghandruk SWOT analysis

Weakness of Ghandruk

▪ Lack of proper waste management system

▪ Excessive inflow of tourists causing economic disparity

▪ Absence of local market (tourist influenced)

▪ Unequal resource distribution

▪ Social disparity (hoteliers and non‐hoteliers)

▪ Cultural change

▪ Loss of traditional knowledge

Page 13: Ghandruk SWOT analysis

Opportunities of Ghandruk

▪ Promotion of Local arts, literature, music, religion

▪ Preservation of historical heritage, cultural values

▪ Employment opportunity for youngsters.

▪ Economic development through tourism(hotels, lodges, Guide, porters).

▪ Use of local produced materials

▪ Better chance to enhance cultural tourism and eco-tourism

Page 14: Ghandruk SWOT analysis

Threats for Ghandruk

▪ Development of substitute trekking tracks to Annapurna

▪ Tourist interest to nearby villages(tadapani, Ghorepani)

▪ Modern buildings replacing traditional houses

▪ Tourism itself acts as a threat for local culture.

▪ Disparity between hoteliers and non-hoteliers.

Page 15: Ghandruk SWOT analysis

Conclusion

▪ Maintain the number of tourists between 50,000 ‐ 80,000 per year

▪ Raise in tourist entry fees

▪ Create two markets ‐ one for tourists and another for local villagers

▪ Give opportunities to non‐hoteliers and relatively poor families to engage in domestic economic activities other than tourism

▪ Educate youth and and villagers about the cultural differences

Page 16: Ghandruk SWOT analysis

HAVE A GOOD DAY……

Sarbottam-Yudhisthir-Binit-Alisha

THANK YOU